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Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

21 Sep

A Checklist of Goals for Businesses Considering Raising Money with a Title IV Reg A+ Crowdfunding Campaign

By Robert Hoskins

Is Title IV, Reg. A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool?

Austin, Texas – Trying to figure out if Title IV Reg A+ Equity Crowdfunding is the right fundraising tool to help your company move to the next level? Most people consider Reg A+ to be one step below issuing an IPO (Initial Public Offering) at a fraction of what it usually costs, thus it is also known as a Mini-IPO.

Most financial analysts consider existing businesses with several years of operations and generating significant revenue from multiple product/service lines to be the best candidates to launch a Reg A+ crowdfunding campaign. Smaller investment bookrunners will argue that even startups and small businesses are good targets to raise money using Reg A+, especially if they have goal of going public in 18-to-24 months based on certain revenue milestones.

Top Title IV Reg A+ Crowdfunding Questions:

  1. Do you have a strong management team?
  2. Do your founders or investors have any “Star Power?”
  3. Do you need to raise more than $1 million?
  4. Have you developed an effective 30-second elevator pitch?
  5. Have you developed a 3-minute crowdfunding pitch video with a strong call-to-action?
  6. Have you developed a “Pitch Book” for investors?
  7. Do you have a lead investor of $25k+ or more?
  8. Have you raised at least $100,000+ or more from prior investments?
  9. Is your business growing at 20% or more month over month?
  10. Have you generated at least $100,000+ of lifetime revenue?
  11. Is your business projecting  2x to 3x year-on-year profit growth?
  12. Can you provide investors with a 3x to 10x ROI over the next 3 to 5 years?
  13. Is your market valuation worth $5 million or more?
  14. Is your market capitalization realistic from a VC’s point of view?
  15. Have you run a successful rewards/perks-based crowdfunding campaign?
  16. Do you have a database of at least 5,000+ customer email accounts?
  17. Do you have a database of at least 1,000+ investor email accounts?
  18. Have you generated at least 3 or more press articles in the trade press?
  19. Do you have a $20,000 or more for a advertising/crowdfunding PR budget?
  20. Do you have a strong LinkedIn resume and a large social media following on Facebook and Twitter?

If you cannot answer “yes” to the majority of these questions, then your business may not be ready to launch a Reg A+ equity crowdfunding campaign. These are many of the milestones that private equity investors and venture capitalists like see in a pitch deck to make your company worth serious consideration for a seed stage or private equity investment. If not, use this list to set some goals and objectives for your business and work hard to achieve them.

Title IV Reg A+ vs. IPO

If you think you are serious about issuing a Reg A+ offering, it would be wise to read through the following white papers on Title IV Reg A+ vs. IPOs. Learning how a bookrunner works with various investment banks, institutional investors, venture capital and private equity firms can provide valuable insight into how Wall Street has been raising money for startups for the past 100 years.

The white papers will also provide key insights into how much money it will cost as well as the actual fundraising process including what it takes to put together a “Pitch Book” and how to market it via “Dog and Pony” investment road shows. The key to raising for a company’s management team to travel from city to city meeting with potential investors to pitch Reg A+ investment opportunities.

Title IV Reg A+ Background

The SEC has previously stated that the primary purpose in adopting Reg A+ was to provide a simple and relatively inexpensive procedure for small business use in raising limited amounts of needed capital. Reg A+ issuers submit a paper-based offering statement to the SEC; this offering statement is essentially an abbreviated version of an IPO prospectus and it must be “qualified,” or cleared, by the SEC and delivered to prospective purchasers.

In addition to SEC review, Reg A+ offerings have traditionally been subject to review under state securities laws (also known as “Blue Sky” laws). In comparison, a traditional registered IPO listed on a national exchange is exempt from Blue Sky requirements. Securities sold in a Reg A+ offering are freely transferable in the secondary market, though Reg A+ issuers are not subject to Exchange Act reporting requirements.

Title IV Reg A+ as Outlined by 2012 JOBS Act

Title IV of the 2012 JOBS Act directed the SEC to expand Reg A to exempt offerings of up to $50 million in equity, debt or convertible securities. The law mandated that issuers relying on this new exemption would be required to file audited financial statements with the SEC on an annual basis.

However, without infrastructure currently in place for A+ securities to trade on national exchanges, lawmakers left it within the purview of the SEC to settle the state jurisdiction question by establishing the definition for “qualified purchaser” in the rulemaking process.

The 2nd Tier of Title IV Reg A+ Offerings

The SEC’s final rule was adopted on March 25, 2015, and became effective during the summer of 2015. In the rule, the SEC expanded Regulation A into two tiers: Tier 1 for offerings of up to $20 million and Tier 2 for offerings up to $50 million.

By removing key procedural obstacles and introducing common-sense investor protections, this new Reg A+ framework creates a viable capital-raising alternative for issuers that want to remain independent and innovative. Below are some of the key provisions included in the SEC’s Reg A+ rule:

  • Testing the waters: Issuers may solicit interest in a potential offering with the general public, either before or after the filing of the offering statement.
  • Blue Sky: Offerings made under Tier 2 are generally exempt from state securities law registration and qualification requirements. And while Tier 1 offerings would still be subject to state Blue Sky regulations, the states’ new Coordinated Review process has dramatically reduced the burdens associated with this process.
  • Offering Circular: Issuers can confidentially file statements for SEC qualification. Offering circular must include audited financial statements and balance sheets for the two most recently completed fiscal year ends. The Offering Circular format is narrative disclosure, similar to what is required from smaller reporting companies in a prospectus, but more limited in certain respects.
  • Proceeds: For Tier 2 offerings, there is an annual offering limit of up to $50 million in equity, debt or convertible securities, including no more than $15 million from selling security holders. For Tier 1 offerings, the annual limit is $20 million, with not more than $6 million from selling security holders preceded or accompanied by a preliminary offering circular.
  • Transferability/Liquidity for Investors: Securities sold in these offerings are not “restricted securities” under the Securities Act, and thus are freely tradable in the secondary market.
  • Ongoing Reporting: Issuers that conduct a Tier 2 offering must electronically file annual and semiannual reports with the SEC, but those who conduct Tier 1 offerings generally have no ongoing reporting obligations.

Are Title IV Reg A+ Shares More Liquid?

Securities offered under Reg A+ are freely tradable, which makes them more valuable to employees, investors and founders.  This is beneficial for investors but also for issuer constituents, who may be early investors or insiders, seeking liquidity.  The issuers’ choice of venue is mostly to do with the size of the offering and the company’s market capitalization.

Need Help Preparing a Title IV Reg A+ Offering?

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
In addition, due to the overwhelming demand from the general public for information on crowdfunding, he empowers entrepreneurs, startups and existing businesses with the internet’s most affordable crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
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Carlson Wireless Launches $5 Million Crowdfunder.com Equity Crowdfunding Campaign to Raise Money to Deploy TV White Space 802.22 Broadband Wireless Networks

19 May

The New FCC-Approved “Super Wi-Fi” TV White Space Radios will make it possible to serve 4 billion people living in 3rd world developing countries, 90% of which do not have access to the Internet

 By Robert Hoskins

Sunnyvale, CaliforniaCarlson Wireless Technologies announced a $5 million Crowdfunder.com equity crowdfunding campaign to develop and deploy its a global leader in TV White Space (TVWS) unlicensed broadband wireless technology. At speeds of up 25-Mbps, which is three times faster than current technology, and half the cost, Carlson’s RuralConnect Generation 3 TVWS radios (470 to 698 MHz) will offer a superior broadband wireless solution than is currently available in the marketplace. These white space wireless radios will make it possible to build wireless networks in underserved rural areas where there is a huge pent up demand from millions of customers that currently do not have any form of broadband internet access.

Carlson Wireless Technologies Launches Equity Crowdfunding Campaign on Crowdfunder for RuralConnect TV White Space Radio Gen3

Carlson Wireless Technologies Launches Equity Crowdfunding Campaign on Crowdfunder for RuralConnect TV White Space Radio Gen3

In order to transform its FCC-approved prototype into a mass produced reality for worldwide distribution, Carlson Wireless is offering the private placement memorandum and is currently selling equity shares to raise investment venture capital. 

The equity fundraising will enable completion of both the software and hardware for the new product, as well as provide working capital for the first Generation 3 production run, with an expected release to market before the end of 2015. Carlson Wireless currently has a presence on the equity crowdfunding platforms AngelList and Crowdfunder.

This funding will allow Carlson Wireless to help fuel world-wide Internet connectivity through next generation dynamic spectrum wireless communication systems. By helping the company fund the final stages of this project, investors can be a part of this fundamental economic and social change.  

Globally, there are 4 billion people without access to the Internet, 90% of which are from the developing world. Domestically, millions of Americans in rural areas lack access to broadband connectivity due to current market and technological constraints.

Carlson Wireless developed the FCC Certified RuralConnect as a solution that provides affordable broadband Internet access by transmitting signals over vacant TV frequencies. Using this spectrum, the RuralConnect signal penetrates foliage and travels around hills to provide broadband in rural and remote locations throughout the world that cannot be served by traditional line-of-sight radio technology.

RuralConnect can cover an area up to 20 km in diameter, with the ability to deploy a hotspot using minimal infrastructure. TVWS technology also expands the capability of businesses and governments to extend communications and private networks such as: small cell sites, smart cities, the Internet of Things (M2M), utilities, oil & gas operations, public safety, wireless backhaul, security, video surveillance and more.  Moreover, acceptance of the technology is accelerating worldwide, with regulatory approvals earlier this year in Canada and the U.K.

In the United States, the abandoned television frequencies are primarily in the upper UHF 700-Megahertz band, covering  TV channels 52 to 69 (698 to 806 MHz).  This new spectrum became available as TV broadcasters migrated from analog to digital broadcasting technology.

Digital transmission uses much smaller slices of spectrum and can be packed into adjacent channels, while analog ones cannot. This means that the band can be “compressed” into fewer channels, while still allowing for more transmissions. In addition to white space assigned for technical reasons, there is also unused radio spectrum which has either never been used, or is becoming free as a result of technical changes. 

For more than a decade, Carlson Wireless has designed and developed products to deliver high-speed Internet and wireline-quality voice connectivity to rural communities and businesses with remote operations. Specializing in hard-to-reach regions, Carlson Wireless provides fixed-wireless systems using TV White Space and microwave technology to deliver voice and data connections.

Working with customers, trial participants, and other industry leaders, Carlson Wireless has created a third-generation product that will exhibit the enhanced throughput and superior propagation characteristics required by the market at an attractive price point. The RuralConnect Generation 3 will utilize channel bonding in order to triple Internet connection speeds up to 25 Mbps, reduce latency, and support four times as many users per sector; all under the new IEEE 802.22 standard.

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Front Page PR Targets New Texas Crowdfunding Portals and Private Placement Issuers with Advertising, Marketing and PR Consulting Services

17 Nov

Offers Texas Crowdfunding Portals (TCPs), Texas Equity Private Placement Issuers & Texas Investors Guidance on the Best Strategies to Launch and Market Successful Crowdfunding Campaigns in Texas

By Robert Hoskins

Austin, Texas – Today a new Texas Crowdfunding Exemption Rule goes into effect that will give the state yet another financial tool to encourage more people with creative ideas to start new businesses in Texas. For the first time in 80 years, businesses will be able to sell equity shares in their business to more than 20 million unaccredited investors who live in Texas via new online Texas crowdfunding portals using general solicitation.

Front Page PR is one of the leading Crowdfunding PR firms in America

Front Page PR is one of the leading Crowdfunding PR firms in America

“Already armed with a zero income tax, low overall tax burden, sensible regulations and low housing costs, Texas is now armed with an even more powerful financial tool, Equity Crowdfunding,” said Robert Hoskins, Front Page PR’s Crowdfunding Director. “This new small business financing tool will be the key to helping businesses, entrepreneurs, and new startups in Texas raise venture capital by selling equity shares in their companies to Texas residents.”

Similar to the way that powerful and exclusive Silicon Valley venture capital firms built their wealth during the 1990s by betting on high-tech startups, every legal resident in Texas can now legally become a micro venture capitalist by investing up to $5,000 per deal in local Texas startups and existing businesses. As crowdfunded deals begin to go public, the wealth and economic development that will be created in Texas will be hard to match.

Texas offer investors a wide variety of industries to choose from including application development, software, mobile apps, communications, information technology, high-tech gadgets, video games, aerospace, aviation, bio-tech, life sciences, clean-tech, energy, oil & gas, real estate, film, entertainment, music and many other promising industries.

Already home to 1.7 million small businesses, gaining access to a market of 20+ million new potential investors combined with the SEC’s legalization of general solicitation will make Texas the best and easiest place in America to start a new business and raise venture capital.

And the seeds for a bumper crop of new Texas Crowdfunding Portals are already being planted. SeedInvest.com/Texas, TexasCrowdfunding.com, TexasEquityShares.com are already in the various stages of building their new crowdfunding portals and filing their applications with the Texas State Securities Board, but soon they will be harvesting their first round of Texas crowdfunded startups.

“SeedInvest has worked primarily with angel, venture capital and other accredited investors to match them up with startups in Texas such as Virtuix, based out of Houston,” said Marc Nathan, SeedInvest’s Managing Director of Texas. “But the Texas crowdfunding exemption will allow us to reach a much wider audience of unaccredited investors.”

“There are many great companies that connect technology startups with sophisticated investors, but we’re focused on working with businesses that want to build and grow with support from investors in their own backyard,” said Amy Forsyth, Texas Crowdfunding’s CEO. “To accomplish this goal we’re taking a different approach than most and plan to focus on featuring local small businesses and early-stage companies that are often overlooked, undervalued and under capitalized.”

“Our crowdfunding portal will be seeking high-tech crowdfunding equity issuers that are focused on Internet technologies, e-commerce, smartphone apps, digital properties and platforms, Software as a Service (SasS), etc.,” said Dusty Brogdon, Texas Equity Shares’ CEO. “We are seeking to serve mid-tier crowdfunding equity issuers with a minimum project value of $200,000+ with a long-term goal of taking the business public within two years.”

“Texas is about to see a dramatic surge in demand for Texas crowdfunding portals, equity private placement issuers and investors. Front Page PR is ready to help these companies bring their products and services to the Texas marketplace,” Hoskins continued. “Armed with the right community outreach programs needed to educate entrepreneurs and investors on the new crowdfunding rules, the possibilities for small business formation and growth in Texas will be limitless.”

Front Page PR provides a portfolio of crowdfunding marketing communications services, which will be instrumental in bringing these new crowdfunding portals to life and helping them launch successful crowdfunding campaigns for their fundraising campaign managers, including:

  • Crowdfunding portal selection
  • Crowdfunding deal structure
  • Crowdfunding disclosure documents
  • Crowdfunding profiles and pitch videos
  • Community outreach strategies
  • Advertising campaigns
  • Email marketing campaigns
  • PR/media relations campaigns
  • Investor education programs

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Front Page PR Seeks Entrepreneurs, Small Businesses and Franchises that Want to Take Advantage of the New Texas Crowdfunding Rules to Market Equity Investment Opportunities

29 Oct

Top 50 cities in Texas are home to 13.3 million residents that will soon be able to invest up to $5,000 per year in private equity investment opportunities

By Robert Hoskins

Austin, Texas Front Page PR (www.crowdfundingPRcampaigns.com), one of America’s leading crowdfunding PR and marketing firms, announced that the firm is now seeking new startups and entrepreneurs that want to take advantage of the new Intrastate Texas Crowdfunding Exemption rules that allows companies to raise up to $1 million from non-accredited investors.

Front Page PR is one of the leading Crowdfunding PR firms in America

Front Page PR is one of the leading Crowdfunding PR firms in America

On December 1, 2014, for the first time in 80 years, Texas-based startups and entrepreneurs will be able to sell private equity shares to all residents living Texas. In addition, all parties will be able to use mass marketing to advertise and publicize their equity investment opportunities using media outlets that focus on Texas Metropolitan Statistical Areas (MSAs), which are home to more than 26 million potential customers.

Metropolitan Statistical Areas (MSA) Population
Houston – The Woodlands – Sugar Land 6,484,279
Dallas – Plano – Richardson – Irving 4,627,393
Fort Worth – Arlington – HEB 2,358,186
San Antonio – New Braunfels 2,334,363
Austin-Round Rock 1,938,858
McAllen-Edinburg-Mission 862,768
El Paso 862,638
Killeen-Temple 445,356
Corpus Christi 443,351
Brownsville-Harlingen 439,437
Beaumont-Port Arthur 413,982
Lubbock 304,682
Laredo 275,686
Amarillo 265,821
Waco 260,728
College Station-Bryan 246,910
Longview 226,407
Tyler 222,781
Abilene 170,164
Wichita Falls 152,426
Midland 150,721
Odessa 145,960
Sherman-Denison 125,901
San Angelo 113,969
Victoria 96,883
Texarkana 93,457
Total:   24,063,107

Approximately 20 million of these customers are over the age of 18 and will be able to invest up to $5,000 per year in private equity placements. Once the state educates its residents and new investors become Internet savvy investors, Texas will represent a $100 billion per year pool of venture capital that small businesses and entrepreneurs can use to raise start up funding.

This will prove to be a boon for the large majority of ideas and business plans that are currently being rejected or ignored by the states 70+ business accelerators and incubators.

Any business that has received the Small Business Administration’s (SBA) rubber stamp to be pre-approved for SBA loans should strongly consider opening a business in Texas. Franchisors and franchises are the perfect business model to help franchisees raise money using the new Texas crowdfunding rules. Unlike many startups that will have an unproven track record, franchises with 5 or more profitable locations should be able to provide investors with a better than average chance of success.

Rural areas are a prime target for economic development in Texas where the demand is present for new restaurants, movie theaters, shopping malls, trampoline parks, entertainment venues, but until now have not had access to traditional venture capital due to their location.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622
rhoskins@frontpagepr.com

 

Crowdfunding Industry Drills Its First Oil and Gas CrowdFunding Platform in Houston

16 Aug

Accredited Investors Can Now Shop for Texas Oil and Gas Investment Opportunities in Texas on eOilBoom.com

By Robert Hoskins

eOilBoom.com, the first Oil & Gas CrowdFunding platform has officially launched at Summer NAPE in Houston, Texas. eOilBoom.com’s proprietary and patented pending platform pairs oil & gas deals with accredited investors. The entire process from the due diligence of a deal to completing the transaction will take place on eOilBoom.com’s funding platform.

Crowdfunding Industry Drills Its First Oil and Gas CrowdFunding Platform in Houston

Crowdfunding Industry Drills Its First Oil and Gas CrowdFunding Platform in Houston

“We finally have created a platform where the masses have the opportunity to invest in an alternative investment such as oil and gas instead of continuing to only invest in the traditional volatile stock market. eOilBoom.com’s oil and gas deals can potentially provide larger and more stable rewards for our investors,” says Rodney D. Giles, CEO of eOilBoom.com.

eOilBoom.com states they have been working for months with their in house development team and outside legal counsel on figuring out the right method to make this platform work correctly. Giles goes on to say, “Our platform is unique because typically an investor is only able to buy into an ownership of a holding company such as a LLC or LP, with our funding platform, our investors will have direct ownership through a working interest in a lease or through a direct mineral or royalty ownership.”

“We understand each investor has a different risk tolerance and with eOilBoom.com we provide both drilling prospects as well as long life production deals providing investor a wide variety of investment choice based on the investor’s risk profile,” says Giles.

Furthermore, eOilBoom.com choose Summer NAPE in Houston, TX, the premier oil & gas trade show to showcase its platform. eOilBoom.com is giving away a Royalty in a producing oil & gas well for anyone who registers for free at their booth.

Lead by serial entrepreneur Rodney D. Giles, eOilBoom.com is the first online Oil & Gas CrowdFunding platform that enables accredited investors to get direct access to a vast array of Oil & Gas Deals from multiple operators. eOilBoom.com has innovated a unique proprietary and patented pending platform that enables multiple buyers to purchase a single property and receive their direct proportionate share of the ownership.

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