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British Columbia Ski Resort Raises $10 Million via Equity Crowdfunding Campaign

15 Feb

2,923 crowdfunding investors decided to “Fight the Man and Own a Piece of the Mountain” by investing a minimum of $1,000 each on StartEngine.com 

By Robert Hoskins

Rossland, BC – On August 22, 2016, RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine.com called “Fight the Man. Own The Mountain.” This was the first time a for-profit ski resort explored equity crowdfunding and nobody at RED knew what to expect in Phase I, of the “Test The Waters” campaign. As of last Thursday morning (Feb. 9), RED hit their $10MM Reservation Goal — an historic achievement within the North American ski industry.

RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine

RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine

“We went into this campaign feeling that these were uncharted waters,” says RED CEO Howard Katkov. “But the response was immediate, passionate, and unequivocal. Our choice to plant the flag for independent skiing and snowboarding during a time of high-profile mergers and acquisitions really resonated.”

Since launch, “Fight the Man. Own The Mountain.” has been featured many times in the mainstream press across North America, and has been covered extensively by ski and snowboard outlets. The videos created for the campaign have so far received over half a million views.

Equity crowdfunding is a new style of investment and RED’s choice to accept a relatively low minimum reservation of $1,000 allowed “everyone from Lifties to Learjet owners” to make a reservation for this unique equity financing campaign. (And they did!) RED’s campaign on StartEngine will continue to take reservations as they prepare their auditing and legal documents to be provided to investors for Phase II, which is scheduled to launch in the Fall of 2017.

“Our goal was to hit $10 million in reservations by April, but we managed to hit that number months in advance. We now sincerely hope that a large percentage of the RED fans that pledged their support will convert their reservations to a real investment when the Phase II launches this fall,” says Katkov.

There are two exciting aspects of “Fight the Man. Own The Mountain.” in investment terms. The first is the “Last In, First Out” feature. What this means is that investors in Phase II — whether they’re in for $1,000, $25,000 or more — would receive their investment back before all previous equity investors. The second is the “rewards” associated with each level of investment, from lift tickets, custom skis or snowboards, season and family passes and access to a purpose-built clubhouse and overnight cabins. These rewards are laid out in the StartEngine platform.

RED Mountain is the oldest ski resort in Western Canada and has been the site of many firsts: First World Cup ski race in Canada; one of the largest terrain expansions in North America in over 40 years… This campaign marks another first — the opportunity through equity crowdfunding to own a slice of world-class ski resort for as little as $1,000.

“The groundswell of support from the snow community, the press, and investors has been nothing short of astonishing,” says Katkov. “The success of the campaign, thus far, has been a nice reminder of just how passionate and free-spirited the ski and snowboard community really is. It’s been an incredible winter so far and I’ve had a number of guests come up to me and say they booked their ski week at RED after hearing about us through the campaign. Some of them invested, some of them didn’t, but all of them sensed that we have something special going on in Rossland and needed to check it out in person. And to us, that means more than anything. We can’t wait for what the future holds.”

RED is the last great, unspoiled resort. Located in Rossland, BC, 1st stop on Canada’s famous Powder Highway, RED delivers 2,877 acres of pristine, unfettered skiing. RED recently added nearly 1,000 acres of intermediate to advanced terrain on Grey Mountain.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

BomBoard’s Indiegogo Crowdfunding Campaign Offers $1,500 Black Friday Deal to Powerboat, Sailboat, Houseboat & Yacht Owners That Would Like to Purchase the World’s 1st Modular, Personal Watercraft

23 Nov

This Lightweight, 450cc Wave-Jumping Dynamo Can Be Separated Into Four Pieces and Transported Without a Trailer for Only $2,495, Unlike Jet Skis, Waverunners and Sea-Doos, which Cost Up to $12,000 More Due Powersports Dealer Markups 

Milwaukee, Wisconsin – The BomBoard watercraft Indiegogo crowdfunding campaign opens at 12:01 a.m. on “Cyber Monday,” November 30th. The first 100 Early Birds will be able to purchase a BomBoard for only $2,495, a huge savings off the suggested retail price of $3,995. And for members who are signed up for BomBoard’s direct seller program, they will be offered the opportunity to receive the special offer as soon as Black Friday. To automatically receive the VIP Indiegogo pre-opening invite, the crowdfunding campaign URL, and the Black Friday special pricing offer as soon as it becomes available, please signup now at www.bomboard.com/win/.

BomBoard’s Indiegogo Crowdfunding Campaign Offers $1,500 Black Friday Discount to Powerboat, Sailboat, Houseboat & Yacht Owners that Would Like to Purchase the World’s 1st Modular, Personal Watercraft

BomBoard’s Crowdfunding Campaign Offers $1,500 Black Friday Discount to Powerboat, Sailboat, Houseboat & Yacht Owners that Would Like to Purchase the World’s 1st Modular, Personal Watercraft

“The BomBoard’s patented design is revolutionary. Our unique feature to pull it apart, put it in a car, and then put it back together again at the beach or lake allows for newfound freedom for millions to enjoy fun on the water with high-performance, portability, ease-of-use and a small price tag,” said John West, BomBoard’s CEO and Founder. “You can take the BomBoard out on any body of water. It is simple to operate and with speeds up to 45-mph, this craft offers every rider, from beginner to professional, a very exhilarating experience — no boat ramp, $1,500 trailer or $3,000 lift required. It’s the perfect accessory for lake, beach and vacation homeowners, as well as powerboat, sailboat, houseboat, and yacht owners.”

Unlike other traditional jet ski type products that sell through marine boating retail stores, resellers and distributors that mark up the price by 30% to 50%, BomBoard will be selling their products direct through the Indiegogo crowdfunding campaign first, and then through a worldwide network of lake house owners, houseboat dwellers, watercraft rental companies, marina owners and professional beach bum/surfing personal watercraft brand advocates (direct sellers) and manufacturer representatives.

 

BomBoard watercraft are not only the world’s lowest priced high-performance watercraft, easy to purchase with a credit card, but the company has also implemented a bonus referral program, where participants can earn $125 for each social media/email referral that buys a BomBoard or a free one if they convert 20 friends into buyers. The company uses a sophisticated CRM system to track referrals via Facebook, Twitter, Email, LinkedIn, Instagram and other social media platforms. But you need to get in line as soon as possible because the company has already signed up a network of 2,800 sellers. Join them at www.BomBoard.com/win/.

Sales tracking will begin with the Indiegogo Campaign’s Black Friday Special Promotion Price of $2,495 and will only be available to the first 100 buyers.

The BomBoard’s patented design has already been racking up leading industry awards. In October 2015, the BomBoard Personal Action Watercraft, won the prestigious 2015 NASA Tech Briefs, Create the Future Design Contest for Consumer Products Award and its Founder, and serial entrepreneur, John West, previously won the KPMG, Chicago Entrepreneur of the Year Award.

BomBoard Watercraft Product Specifications:

  • $2,495 Black Friday Crowdfunding special (M.S.R.P. – $3,995)
  • Stores easily in garages, closets, apartments and boats
  • Clean 4-stroke 450cc engine
  • 45 mph standing, sitting or kneeling
  • Its four modules snap together in less than 60-seconds
  • Simple transport in the back of a car or truck
  • Only weighs 165 lbs. (heaviest module is 90 lbs.)

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

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