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GlowThrow Launches Exciting Kickstarter Crowdfunding Campaign to Fund New Glow-in-the-Dark Fetch Game for Playing with Dogs at Night

17 May

Australian Company GlowThrow Begins Much-Awaited Kickstarter Crowdfunding Campaign in the Pet Niche for Innovative Glow-in-the-Dark Ball Launcher Product

By Robert Hoskins

Melbourne, AustraliaGlowThrow, a Melbourne-based company which has developed an ingenious pet-friendly product featuring the latest technology, has confirmed that it has launched a crowdfunding campaign on the global Kickstarter platform to help get its original provisional patent pending glow-in-the-dark fetch game for dogs off the ground. It is hoped that pet owners will be able to spend much more quality time with their dogs as the product can easily be used at night. Its target market is dog owners who get home after dark and people who happen to live in areas that get far less natural sunlight during the day, especially in winter.

GlowThrow is the world's only pet-friendly designed glow-in-the-dark fetch game for playing fetch at night

GlowThrow is the world’s best pet-friendly glow-in-the-dark fetch game for playing with dogs at night

A 12-month labour of love has seen the GlowThrow developed and tested by a pet-centric lighting industry professional with a 7-year-old white colored Whippet named Chicken who enjoys night time walks. Lachlan Scott is a heavy industrial mining lighting expert who earned his Degree from Swinburne University of Technology, Melbourne.

In the business world, he was a former Project Development Engineer and Sales Manager for a global lighting industry giant recording annual sales of $8.98 billion AUD per year. Importantly, with overall pet wellbeing and safety in mind, GlowThrow features a powerful inbuilt LED to charge the glow-in-the-dark ball whereby the LED and battery are located within the launcher rather than the ball – eliminating the risk of dogs accidentally eating the electronics while playing fetch. What’s more, GlowThrow’s unique design allows for a sustainable bright glow experience during every walk as the LED charges the Phosphor.

“I work long hours and there can be so much emotion wrapped up in this as a dog owner. I felt so guilty working late. Our Whippet named Chicken really has a way of tugging at your heart strings. I think it must be the same for every pet owner who also finds themselves in our situation,” expressed Lachlan Scott, Director, GlowThrow. “Now, the GlowThrow allows my girlfriend and me to get the most out of walks with Chicken – no matter what time we both can get home at. It has helped to nurture the bond that we have with our dog who feels so much like a part of the family. I guess a lot of people can relate to our story.”

Currently, with 2 staff and multiple outside contractors, GlowThrow solves a natural light problem for people who work long hours and often get home as the sun is setting or when it is already dark. Lachlan Scott also observed a major natural light issue when he lived in Vienna, Austria for 2 years. In the Northern Hemisphere, the sun sets at 4 pm in winter.

Interestingly, from a quality of life standpoint, earlier this month, the Austrian capital was named the best city in the world to live in for the 8th year in a row. GlowThrow is committed to improving the quality of life for pet owners and dogs.

In November 2016, the GlowThrow team filed for provisional patent pending with the United States Patent and Trademark Office (USPTO). The immediate goal is to complete a successful crowdfunding campaign and fulfil as many orders as possible with Kickstarter traction to get the product to backers. The vision for the business is to have GlowThrow stocked in as many pet shops as possible.

Every GlowThrow features:

  • High powered LED light built neatly into the head of the launcher.
  • Super bright glow-in-the-dark ball for maximum visibility.
  • A fortnight of daily night-time dog walks from a fully charged 1200m Ah Li-Ion rechargeable battery.
  • Micro USB charger port to charge the battery.
  • Exceptional ergonomic handle with over moulded rubber for secure grip comfort.
  • Flexible neck for long throws.
  • LED light doubles as an illuminating torch when not charging the glow-in-the-dark ball.

GlowThrow is the world’s only pet-friendly designed glow-in-the-dark fetch game for dogs that gives you the ability to keep the ball glowing super brightly while you effortlessly play fetch at night. To see GlowThrow in action at night visit: http://www.glowthrow.com/

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

New Reality TV Crowdfunding Platform Allows Talk Shows and Reality TV Programs to Fund Their Programming

30 Dec

New CrowdedReality.com crowdfunding platform gives reality TV and talk show producers a chance to crowdfund their passion for programming

By Robert Hoskins

Reno, Nevada – CrowdedReality.com, created by award winning producer Adryenn Ashley, is a new crowdfunding site that allows programming creators three ways to crowdfund their shows through a system designed to reveal the reach of new shows, and to incite competition for the opportunity to sponsor or air each show. 

Dog Rescue Club App and Reality TV Show

Dog Rescue Club App and Reality TV Show

Traditionally television programming has been kept under lock and key, with many too many gatekeepers along the way, which prevents truly independent television from ever flourishing. That’s about to change and be completely reinvented.  Independent films, reality TV shows and other types of entertainment can now raise money directly from fans to support the production of their programming concepts. 

As Ashley explains, “Over the past year we have developed relationships with over 200 brands and in discussing sponsorship needs and wants, one topic kept repeating – they wanted to know, to quantify, the social reach potential. For every new show, that’s always going to be just a best guess. Until now.” With algorithmic triggers that alert pre-screened and “vetted” sponsors, the site interacts with and introduces show-specific sponsors even before the funding cycle is complete.

Using a factor called Social Currency, tied to proprietary back end tools, CrowdedReality.com can calculate the reach and value to a sponsor and the demographic most interested in a show. This feature encourages sponsors to take action and secure their position with the show to leverage the social currency the show has built and gives potential sponsors the certainty they are looking for when choosing where to invest their marketing dollars, while leaving creative control in the hands of the show creators.

Less than a week old, CrowdedReality.com has already attracted shows from all over the country and across . The Dog Rescue Club, The Sifu: Kung Fu Redemption and The Fab Lab have all jumped on board to be the first to leverage the platform. Even veteran Reality TV star Justine Tranchita from Game of Pawns is using to launch his new spin off show, “The Branson Family”.

With a keen eye for bringing shows to life that would otherwise be shelved, CrowdedReality.com is ripe to become the foremost destination for niche content discovery.

“I wanted to create a show that will truly honor the shift in our consciousness and our desire for all things good. To do that I needed to bring across guests and products in a conversational format that bridges the New Mainstream into the Existing Mainstream. I couldn’t do that if I didn’t have creative control of the show,” say Lisa Marie, Co-Creator of Wake Up! “Here I can prove to the most conservative sponsor the viability of both the show and audience through Social Currency.”

Crowdedreality.com is indeed an evidence of the times. Social voting until now has been interruptive, or a picture within a picture for TV. An after thought. A thirty minute reel after a show runs. “We are putting the value Social Currency front and center. This is the new power in entertainment. CrowdedReality.com both helps protect the creator with their creation, giving direct access – and helps protect a sponsor or distributor with their pre-valuation of a show, reducing risk.”

And from veteran Radio and TV Crowdfunding Expert Mike Hayes, “This changes everything! CrowdedReality.com is a smart, innovative funding model that finally has found that magic in leveraging real social campaigning. Unique to this model created by the media marvel Adryenn Ashley – people are able to create social campaigns that not only support the show, bring visitors, and donors – but they add a critical piece of voting with their Social Currency – CrowdedReality.com removes the historic blocks to funding.”

And industry leaders have noticed. Across the pond in the UK, Carlo Cocuzzi, UK Business Growth Strategist was the first to suggest a UK version of the site, “CrowdedReality.com is an absolute game changer.”

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Dogological Indiegogo Campaign Strives to Save Dogs’ Lives and Teach Abused Children How to Love

1 Apr

DVD program teaches dog owners to train their dogs from the dog’s point of view and will help them tap into their dog’s natural intelligence and desire to please

By Brad Jaffe, Owner and Founder, Dogological

Dogological uses a compassionate, simple and psychological approach to training dogs by empowering dog owners through teaching from the dog’s point of view. In February, we started our Indiegogo crowdfunding campaign, in partnership with Gabriel’s Angels, a non-profit organization whose mission is to deliver the power of healing through pet therapy to neglected and at-risk children, nurturing their emotional development and enhancing the quality of their lives.

Gabriel’s Angels to expand their wonderful work with at-risk children by adding more therapy dog teams to serve an additional 10,000 children in Arizona

Gabriel’s Angels expanding wonderful work with at-risk children by adding more therapy dog teams to serve an additional 10,000 children in Arizona

We’ve been fortunate to have over 50 backers donate a little under $6,000 thus far and we recently announced the extension of the campaign to April 13 at 11:59 p.m. PDT. We’d like to thank our current funders and we look forward to the new support we will be receiving in the next couple weeks.

The funds received from the campaign will make the Dogological dog teaching program available to dog owners worldwide by helping with the production costs of the Dog Teaching Method At-home Program DVD set.

The 6-set DVD program will teach dog owners to train their dogs from the dog’s point of view and will help them tap into their dog’s natural intelligence and desire to please. This non-confrontational method is a contrast to today’s well-known pack-leader dominance models.

For a sneak peek into what the program will offer, see these previews for walking your dog and teaching your dog how to sit.

In addition to contributing to the creation of Dogological’s program that instructs how to have well-mannered dogs through compassionate and simple teaching techniques, a portion of the funding will also be donated directly to the expansion of Gabriel’s Angels’ non-profit pet therapy program, to meet the needs of over 13,000 abused, neglected and at-risk children in the Arizona area looking for empathy, love and trust that only therapy dogs can provide. These therapy dog visits have proven to provide children with unconditional love and teach core-behaviors.

The Humane Society estimates that 2.7 million adoptable cats and dogs are euthanized each year and lack of training has been identified as one of the factors that leads to euthanization. We believe that if dog owners can easily access affordable dog training methods, dogs can be kept out of shelters and these numbers can be lowered.

Over the past 15 years, Dogological has worked with over 6,500 owners and their dogs, including a number of dogs that now serve as therapy dogs at Gabriel’s Angels. We have perfected a program for communicating with dogs in a way that they understand. My goal is to be able to make the Dogological method easily available to anyone and everyone that wants to have a well-mannered dog while preserving a great mutually beneficial relationship together.

The campaign is also supporting the expansion of Gabriel’s Angels because we have tightly aligned missions. Gabriel’s Angels helps heal and nurture children that have been exposed to abuse, neglect, and abandonment through the gentle loving presence of therapy dogs, while Dogological helps to prevent dogs from being exposed to harsh and abusive methods. Just as children never deserve to be hit, intimidated or humiliated, neither do dogs.

With your contribution you are helping to empower dog lovers all over the world with the information, skills, and knowledge to teach their dogs through gentle, loving techniques and prevent many dogs from being relinquished or euthanized due to “so called” undesirable behavior. The icing on the cake is helping more children to find relief from trauma or sadness through the unconditional love of a Gabriel’s Angels therapy dog.

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