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SEC Issues Three-Year Research Study on Title III, Regulation Crowdfunding (Reg CF) Fundraising Campaigns

26 Jul

Leading Crowdfunding Industry Analyst Firm, Crowdfund Capital Advisors, States Now is the Time to Update the Regulation to Further Enable Capital Formation

Washington, DC – Recently the Securities and Exchange Commission (SEC) published a staff report on Regulation Crowdfunding (Reg CF), also known as Title III Crowdfunding.

The Commission, in the adopting rules, stated that the “staff will undertake to study and submit a research report to the Commission no later than three years following the effective date of Regulation Crowdfunding on the impact of the regulation on capital formation and investor protection.”

The report finds the size of market, while modest in comparison to the broader financial markets, is evolving and doing so without any material risk to investors. Crowdfund Capital Advisors (CCA) data and analysis were cited in 7 references throughout the report.

“The industry is evolving systematically and responsibly,” says CCA Principal Sherwood Neiss. “With the appropriate adjustments to the regulation we can further enable capital formation without risk to investors. The time is now for the SEC to act.”
Sherwood Neiss, Crowdfunding Capital Advisors, testifies before the SEC

Sherwood Neiss, Crowdfunding Capital Advisors, testifies at the SEC

The CCA data and references used by the SEC were attributed to analysis by CCA and published in VentureBeat as well as Crowdfund Insider. The data comes from CCA’s CCLEAR Database. CCLEAR is the leading Regulation Crowdfunding database that collects, cleans, aggregates and reports on all companies seeking funds via Regulation Crowdfunding as well as those doing parallel 506(c) offerings.

A 506(c) offering is an online accredited investor offering. A parallel offering allows an issuer to run two offerings side-by-side and group the accredited investors in one pool and the Reg CF investors in another. This type of offering is popular for issuers that seek to raise in excess of the $1.07M cap in Regulation Crowdfunding.

Issuers that seek to raise funds via Reg CF must file a Form C (a form filed by a company (issuer) with the SEC before starting to raise capital and discloses financial information for its current and prior fiscal years) as well as a Form C-U (a progress report that an issuer files that discloses total capital raised).

Data that the SEC does not collect in either of these disclosures includes information like industry, a breakdown on the cost of the offering, daily change in capital commitments, daily changes in investors and information on a company’s valuation.

CCLEAR collects all this missing data which allows for more detailed analysis of the market including which industries are most popular with the crowd, which regions of the country have the lowest/highest overall valuations, what industries the crowd is most interested in supporting, etc.

An entire section of the report titled “Cost to issuers of undertaking a crowdfunding offering” came directly from research CCA did with issuers successful with Regulation Crowdfunding.

A key finding from our research, which was highlighted in the report, was that “the total cost of creating a campaign page, issuer disclosures, film, and video, and hiring a marketing firm, a lawyer, and an accountant amounts to approximately 5.3% of the amount raised.”

This average was based on feedback from 81 issuers. “This amount is substantially less than what a typical issuer would incur in a Regulation D offering,” says CCA principal Sherwood Neiss “and is a key reason why more companies should be looking at Reg CF as an attractive pathway to raising funds.”

The report provides a detailed look at how Regulation Crowdfunding has performed through December, 2018. (For people interested in data through today’s date, you can find it on CCLEAR’s Daily Dashboard – see below for the latest data).

“Unlike opponents who said regulated crowdfunding would open the floodgates to fraud, we have yet to see fraud materialize,” says Neiss.

“This is because there are easier ways to defraud investors than to come up with an idea for a business, incorporate it under federal laws, convince a funding portal to list you, spend hundreds of hours and thousands of dollars trying to bring your friends, family and followers to the campaign page, and then hitting 100% of your funding target or the commitments get returned.

Add on top of this the hundreds of discerning eyes picking apart a campaign in the comments section. These types of ‘built-in investor protections don’t exist in other parts of the private capital markets.”

Multiple recommendations were included in the report on how to improve Regulation Crowdfunding. The SEC cited a US treasury Report entitled “A Financial System That Creates Economic Opportunities.”

The Report recommends:

  1. Allowing single-purpose crowdfunding vehicles advised by a registered investment adviser;
  2. Waiving certain crowdfunding offering limits for accredited investors;
  3. Amending certain crowdfunding investment limits by other investors;
  4. Modifying the Exchange Act’s Section 12(g) exemption;
  5. And increasing the limit on how much can be raised through crowdfunding from $1M to $5M.

CCA’s principals were interviewed and cited in the Treasury report. The Fed’s recommendations were a summary of CCA’s more detailed recommendations as requested.

“The industry is evolving systematically and responsibly,” ended Neiss. “With the appropriate adjustments to the regulation we can further enable capital formation without risk to investors. The time is now for the SEC to act.”

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
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SpaceoutVR Launches Equity Crowdfunding Campaign on Netcapital.com to Raise Money for a New High Tech Mobile Virtual Reality Company

8 Jun

The team has had an exciting quarter leading up to this campaign, with several big milestones including a seed funding round with $365k invested

By Robert Hoskins

Troy, NY – SpaceoutVR, Inc. announced the launch of an equity crowdfunding campaign on Netcapital.coml to raise money for a Mobile Virtual Reality software company. Their product, Spaceout.VR is a free to play Social VR MMO for iOS & Android that monetizes with upgrades and features for entertainment, gaming and communications.

SpaceoutVR Launches Equity Crowdfunding Campaign on Netcapital.com to Raise Money for a New High Tech Mobile Virtual Reality Company

SpaceoutVR Launches Equity Crowdfunding Campaign on Netcapital.com to Raise Money for a New High Tech Mobile Virtual Reality Company

“We are pleased to offer our friends and fans an opportunity to grow with our company,” said SpaceoutVR’s CEO, V. Owen Bush. “Equity crowdfunding is how the future is funded and SpaceoutVR is the future of immersive entertainment.”

The VR MMO engages players with fun VR experiences. Players aim to win by building the biggest Space Station in VR. Using machine learning and social media analysis, the MMO populates personal spaces with the digital content that players love. A social feed allows players to meet, share, and leave messages for each other. A gamified user economy will drive the revenue of SpaceoutVR, Inc.

With two years of operations, over 250,000 app downloads and over $1.2M invested, the startup is on the launchpad to success. The team has had an exciting quarter leading up to this campaign, with several big milestones including a seed funding round with $365k invested.

SpaceoutVR has been selected as a top featured VR app for the Google Play Store and smashed new records in engagement with an average session of 18.33 mins in May. The team launched Spaceout.VR v 1.3.1 with a Social VR Feed and in-app 360 Photo Sharing.  Spaceout.VR is now a top featured app on the Google Cardboard VR Library.

On June 29, 2017, SpaceoutVR won the CEG Technology Award “Judges’ Choice for Technology”. They were also awarded a free booth at both TechCrunch Disrupt in May and at the Northside Festival, June 7-9 in New York.

The company was co-founded by four senior executives in Gaming, Entertainment and Digital Marketing. SpaceoutVR, Inc. hopes to become a defining brand in mass-market consumer VR, and they have the experience behind them to make it happen.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

 

SoftBank Vision Fund Raises $93 Billion of $100 Billion Goal from the Kingdom of Saudi Arabia’s PIF, the SoftBank Group and the UAE’s Mubadala Investment Company

22 May

The Vision Fund is expected to be active across a wide range of technology sectors, including: IoT, artificial intelligence, robotics, mobile apps, computing, communications infrastructure, telecoms, computational biology and other data-driven business models, cloud technologies and software, consumer internet businesses and fin-tech

By Robert Hoskins

St. Helier, Jersey –  The SoftBank Vision Fund announced its first major close with over U.S.$93 billion of committed capital. In addition to SoftBank Group Corp (SBG) and the Public Investment Fund of the Kingdom of Saudi Arabia (PIF) as previously announced, investors in the Fund also include the Mubadala Investment Company of the United Arab Emirates (Mubadala), Apple Inc. (Apple), Foxconn Technology Group (Foxconn), Qualcomm Incorporated (Qualcomm) and Sharp Corporation (Sharp).

The Fund is targeting a total of U.S.$100 billion of committed capital, with a final close within six months.

SoftBank Vision Fund announced its first major close with over $93 billion of committed capital

SoftBank Vision Fund announced its first major close with over $93 billion of committed capital

SBG created the SoftBank Vision Fund as a result of its strongly held belief that the next stage of the Information Revolution is underway, and building the businesses that will make this possible will require unprecedented large scale long-term investment. Additionally, the Fund’s portfolio companies are expected to significantly benefit from SBG’s global scale and operational expertise, as well as its ecosystem of group portfolio companies (including Sprint and Yahoo Japan); this will thereby help them to accelerate their own growth profile.

The Fund will be SBG’s primary vehicle to realise its SoftBank 2.0 vision, with preferred access to investments of U.S. $100 million or more that meet the Fund’s investment strategy.

Masayoshi Son, Chairman & CEO of SoftBank Group Corp. said, “Technology has the potential to address the biggest challenges and risks facing humanity today. The businesses working to solve these problems will require patient long-term capital and visionary strategic investment partners with the resources to nurture their success. SoftBank has long made bold investments in transformative technologies and supported disruptive entrepreneurs. The SoftBank Vision Fund is consistent with this strategy and will help build and grow businesses creating the foundational platforms of the next stage of the Information Revolution.”

H.E. Yasir Al Rumayyan, Managing Director of the Public Investment Fund of the Kingdom of Saudi Arabia, added, “Our investment in the SoftBank Vision Fund alongside other sovereign and corporate investors is an important part of our overall investment strategy. We are building a portfolio that is diversified across sectors, asset classes and geographies, and expect the Vision Fund to act as a platform to access a range of exciting, emerging opportunities in the technology sector. We expect that this will, in turn, help enable the Public Investment Fund’s role in supporting the Kingdom of Saudi Arabia’s Vision 2030 strategy to develop a diversified, knowledge-based economy.”

Khaldoon Khalifa Al Mubarak, Group CEO of Mubadala Investment Company, said, “Our participation in the SoftBank Vision Fund perfectly complements Mubadala’s strategy as a long-term global investor and partner to the technology sector’s high-growth companies. Technology and innovation are central to the UAE’s economic diversification strategy, and we believe the Vision Fund has the scale to deploy significant capital into these disruptive industries that are shaping the future.”

Investment Strategy

The Fund will target meaningful, long-term investments in companies and foundational platform businesses that seek to enable the next age of innovation.

The Fund will seek to acquire minority and majority interests in both private and public companies, from emerging technology businesses to established, multi-billion dollar companies requiring substantial growth funding.

The Fund is expected to be active across a wide range of technology sectors, including but not limited to: IoT, artificial intelligence, robotics, mobile applications and computing, communications infrastructure and telecoms, computational biology and other data-driven business models, cloud technologies and software, consumer internet businesses and financial technology.

The Fund will have the right to acquire certain investments already acquired (or agreed to be acquired) by the SoftBank Group, including 24.99% of its holding in ARM, and investments in Guardant Health, Intelsat, NVIDIA, OneWeb and SoFi.

Key Leadership

The Fund will be advised by wholly-owned subsidiaries of SBG, known collectively as “SB Investment Advisers.”

Rajeev Misra will serve as the CEO of SB Investment Advisers and will be a member of the Investment Committee. He will play a key role in all Fund transactions, supported by a highly-experienced global team across offices in London, San Carlos, and Tokyo.

Nizar Al-Bassam and Dalinc Ariburnu of newly formed Centricus, who advised on structuring and fund raising efforts for the Vision Fund, will continue their roles as advisers.

ARM group

  • SBG’s commitment to invest U.S. $28 billion in the Fund will be partially satisfied through the in-kind contribution of approximately 24.99% of the shares in ARM Holdings plc, at a value of approximately U.S.$8.2 billion.
  • ARM will continue to be a consolidated subsidiary of SBG. SBG will continue to control (directly and indirectly) 100% of the voting rights of ARM, through its retained ownership of approximately 75.01% of the shares and its ownership of the entities managing and advising the Fund.
  • In the course of discussions with certain investors in the Fund, a portion of ARM was requested to be transferred into the Fund based on the shared vision on the huge growth potential of ARM
  • There will be no change to the Board, governance structure or operations of ARM as a result of the transfer.
  • The investors in the Fund will not gain any special commercial benefits from ARM’s operating business.

Relationship to SoftBank Group Corp.

  • The Fund’s general partner is a wholly-owned subsidiary of SBG, as are each of the SB Investment Advisers, including the Fund’s primary investment adviser, SB Investment Advisers (UK) Limited.
  • SBG has subscribed for commitments of U.S. $28 billion to the Fund to be contributed through a combination of equity in ARM and cash on hand. The Fund will be consolidated by SBG for accounting purposes.
  • While the Fund will be the primary investment vehicle for investments in excess of U.S.$100 million consistent with the Fund’s investment strategy, SBG (and its subsidiaries) may continue to make certain investments outside of the Fund, including (but not limited to) investments in early stage VC, strategic investments done at the operating company level, and/or other investments which do not fall within the Fund’s investment strategy and criteria.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

21 Sep

A Checklist of Goals for Businesses Considering Raising Money with a Title IV Reg A+ Crowdfunding Campaign

By Robert Hoskins

Is Title IV, Reg. A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool?

Austin, Texas – Trying to figure out if Title IV Reg A+ Equity Crowdfunding is the right fundraising tool to help your company move to the next level? Most people consider Reg A+ to be one step below issuing an IPO (Initial Public Offering) at a fraction of what it usually costs, thus it is also known as a Mini-IPO.

Most financial analysts consider existing businesses with several years of operations and generating significant revenue from multiple product/service lines to be the best candidates to launch a Reg A+ crowdfunding campaign. Smaller investment bookrunners will argue that even startups and small businesses are good targets to raise money using Reg A+, especially if they have goal of going public in 18-to-24 months based on certain revenue milestones.

Top Title IV Reg A+ Crowdfunding Questions:

  1. Do you have a strong management team?
  2. Do your founders or investors have any “Star Power?”
  3. Do you need to raise more than $1 million?
  4. Have you developed an effective 30-second elevator pitch?
  5. Have you developed a 3-minute crowdfunding pitch video with a strong call-to-action?
  6. Have you developed a “Pitch Book” for investors?
  7. Do you have a lead investor of $25k+ or more?
  8. Have you raised at least $100,000+ or more from prior investments?
  9. Is your business growing at 20% or more month over month?
  10. Have you generated at least $100,000+ of lifetime revenue?
  11. Is your business projecting  2x to 3x year-on-year profit growth?
  12. Can you provide investors with a 3x to 10x ROI over the next 3 to 5 years?
  13. Is your market valuation worth $5 million or more?
  14. Is your market capitalization realistic from a VC’s point of view?
  15. Have you run a successful rewards/perks-based crowdfunding campaign?
  16. Do you have a database of at least 5,000+ customer email accounts?
  17. Do you have a database of at least 1,000+ investor email accounts?
  18. Have you generated at least 3 or more press articles in the trade press?
  19. Do you have a $20,000 or more for a advertising/crowdfunding PR budget?
  20. Do you have a strong LinkedIn resume and a large social media following on Facebook and Twitter?

If you cannot answer “yes” to the majority of these questions, then your business may not be ready to launch a Reg A+ equity crowdfunding campaign. These are many of the milestones that private equity investors and venture capitalists like see in a pitch deck to make your company worth serious consideration for a seed stage or private equity investment. If not, use this list to set some goals and objectives for your business and work hard to achieve them.

Title IV Reg A+ vs. IPO

If you think you are serious about issuing a Reg A+ offering, it would be wise to read through the following white papers on Title IV Reg A+ vs. IPOs. Learning how a bookrunner works with various investment banks, institutional investors, venture capital and private equity firms can provide valuable insight into how Wall Street has been raising money for startups for the past 100 years.

The white papers will also provide key insights into how much money it will cost as well as the actual fundraising process including what it takes to put together a “Pitch Book” and how to market it via “Dog and Pony” investment road shows. The key to raising for a company’s management team to travel from city to city meeting with potential investors to pitch Reg A+ investment opportunities.

Title IV Reg A+ Background

The SEC has previously stated that the primary purpose in adopting Reg A+ was to provide a simple and relatively inexpensive procedure for small business use in raising limited amounts of needed capital. Reg A+ issuers submit a paper-based offering statement to the SEC; this offering statement is essentially an abbreviated version of an IPO prospectus and it must be “qualified,” or cleared, by the SEC and delivered to prospective purchasers.

In addition to SEC review, Reg A+ offerings have traditionally been subject to review under state securities laws (also known as “Blue Sky” laws). In comparison, a traditional registered IPO listed on a national exchange is exempt from Blue Sky requirements. Securities sold in a Reg A+ offering are freely transferable in the secondary market, though Reg A+ issuers are not subject to Exchange Act reporting requirements.

Title IV Reg A+ as Outlined by 2012 JOBS Act

Title IV of the 2012 JOBS Act directed the SEC to expand Reg A to exempt offerings of up to $50 million in equity, debt or convertible securities. The law mandated that issuers relying on this new exemption would be required to file audited financial statements with the SEC on an annual basis.

However, without infrastructure currently in place for A+ securities to trade on national exchanges, lawmakers left it within the purview of the SEC to settle the state jurisdiction question by establishing the definition for “qualified purchaser” in the rulemaking process.

The 2nd Tier of Title IV Reg A+ Offerings

The SEC’s final rule was adopted on March 25, 2015, and became effective during the summer of 2015. In the rule, the SEC expanded Regulation A into two tiers: Tier 1 for offerings of up to $20 million and Tier 2 for offerings up to $50 million.

By removing key procedural obstacles and introducing common-sense investor protections, this new Reg A+ framework creates a viable capital-raising alternative for issuers that want to remain independent and innovative. Below are some of the key provisions included in the SEC’s Reg A+ rule:

  • Testing the waters: Issuers may solicit interest in a potential offering with the general public, either before or after the filing of the offering statement.
  • Blue Sky: Offerings made under Tier 2 are generally exempt from state securities law registration and qualification requirements. And while Tier 1 offerings would still be subject to state Blue Sky regulations, the states’ new Coordinated Review process has dramatically reduced the burdens associated with this process.
  • Offering Circular: Issuers can confidentially file statements for SEC qualification. Offering circular must include audited financial statements and balance sheets for the two most recently completed fiscal year ends. The Offering Circular format is narrative disclosure, similar to what is required from smaller reporting companies in a prospectus, but more limited in certain respects.
  • Proceeds: For Tier 2 offerings, there is an annual offering limit of up to $50 million in equity, debt or convertible securities, including no more than $15 million from selling security holders. For Tier 1 offerings, the annual limit is $20 million, with not more than $6 million from selling security holders preceded or accompanied by a preliminary offering circular.
  • Transferability/Liquidity for Investors: Securities sold in these offerings are not “restricted securities” under the Securities Act, and thus are freely tradable in the secondary market.
  • Ongoing Reporting: Issuers that conduct a Tier 2 offering must electronically file annual and semiannual reports with the SEC, but those who conduct Tier 1 offerings generally have no ongoing reporting obligations.

Are Title IV Reg A+ Shares More Liquid?

Securities offered under Reg A+ are freely tradable, which makes them more valuable to employees, investors and founders.  This is beneficial for investors but also for issuer constituents, who may be early investors or insiders, seeking liquidity.  The issuers’ choice of venue is mostly to do with the size of the offering and the company’s market capitalization.

Need Help Preparing a Title IV Reg A+ Offering?

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
In addition, due to the overwhelming demand from the general public for information on crowdfunding, he empowers entrepreneurs, startups and existing businesses with the internet’s most affordable crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.

Interactive Gaming Company Launches $300,000 EquityNet Crowdfunding Campaign to Develop and Market Software that Plays on SmartPhones, Personal Computers and Game Consoles

14 Jan

Halitron, Inc., formerly  Teknik Digital Arts, Inc., is engaged in the development and marketing of interactive gaming software to play on cell phones, personal computers, and game consoles

By Robert Hoskins

Newtown, Connecticut Halitron, Inc., an equity investment holding company, (OTCPK: HAON.PK) announces the launch of a $300,000 equity raise through the EquityNet.com crowdfunding platform and is offering 21,428,571 common shares at $.014 per unit.

Halitron Equity Investment Holding Company

Halitron Equity Investment Holding Company

Halitron, Inc., formerly  Teknik Digital Arts, Inc., is engaged in the development and marketing of interactive gaming software to play on cell phones, personal computers, and game consoles. Over the coming weeks the Halitron will announce a new mission statement and outline its strategic plan which involves acquiring related sales & marketing as well as manufacturing businesses and rolling them into one very efficient and low cost operating infrastructure.

“After a thorough review of a number of crowdfunding platforms, we selected www.EquityNet.com’s portal as their service provides access to over 20,000 accredited investors.  We are excited to raise the initial capital which be utilized to further enhance operations and allow us to prepare for upcoming acquisitions,” states Bernard Findley, Halitron’s CEO.

Mr. Findley is experienced in growth opportunities as well as distressed acquisitions and work-outs.  He communicates with the investment community and operational teams in order to execute on strategic plans that are intended to benefit shareholders.

Since 2008, he has acquired and consulted for over 16 brands that were bankrupt, distressed, and/or insolvent.  Through these acquisitions, Mr. Findley gained invaluable experience with disappointed equity holders, senior lenders, unsecured vendors, and customers. While the turnaround world often comes with delivering “negative” messages, Mr. Findley has salvaged value on assets when many thought there was none.

 # # #

Kickstarter Campaign Rolls Out Custom-fit, Moldable Earbuds for People on the Go

19 Nov

Using a safe, thermoplastic molding, Decibullz allows users to mold the earbuds to their individual ears in a matter of minutes

By Robert Hoskins

The Decibullz earbud headphone system allows users to mold and remold the earbuds for a custom fit, which can be had for making a donation of less than $50 via the company’s Kickstarter crowdfunding profile. It is virtually impossible that every set of earbuds fits every user perfectly because each person’s ears are as unique as their fingerprints. According to the company other custom earbuds can be made, but come with a high price tag and lengthy process. By using a safe, thermoplastic mold, Decibullz allows the user to mold the earbuds to their individual ears in a matter of minutes, without the exorbitant price tag. The result is an extremely comfortable, great sounding set of earbuds that won’t fall out.

Decibullz Custom Molded Earplugs

Decibullz Custom Molded Earplugs

“For the past two years, I have been working to create an easy, affordable custom-molded earbud, and revealed the first version of Decibullz at CES 2013,” notes Kyle Kirkpatrick, creator of Decibullz. “We’ve received some great feedback, and created an amazing following. I’ve combined that feedback with everything I have learned in the past two years to create an even better custom-molded earbud system.”

The molding process is similar to that of molding a mouthguard, and only takes a few minutes. First, the user heats up the thermoplastic molds in a bowl of water via microwave for two minutes, and allows them to cool until they’re slightly above room temperature. The molding material remains pliable for about four minutes, giving the user enough time to mold them to their ears to achieve a perfect fit. The earbuds’ design has been praised, earning Decibullz a CES Innovations Award.

Kirkpatrick launched his Kickstarter campaign with a funding goal set to $40,000, the cost to manufacture Decibullz 2.0, which is vastly improved compared to the first-generation Decibullz. The new version of Decibullz incorporates improvements such as superior sound quality, greater noise isolation, and better sweat resistance, which were all enhanced based on feedback from existing customers. Additional features that have been added to the first version include a tangle-free cord, low profile design, and silicone ear tips. Decibullz also comes with a built-in microphone and remote with music controls, making Decibullz the ideal earbuds for an active lifestyle.

# # #

Connectify Lanches Kickstarter Crowdfunding Campaign to Finance Broadband Servers in Underserved Areas

18 May

Where Do You Want Broadband Internet Access: Crowdfunding a Faster Global Network on Kickstarter

 By Robert Hoskins

“Where Do You Want Faster Internet?” That’s the question that Connectify Inc. is asking as they Kickstart their new Switchboard technology this month. Connectify Switchboard is a new cloud service that lets Mac and PC users combine multiple Internet connections for faster speeds and increased reliability using an international network of “Speed Servers” in the cloud. In order to plan and deploy these Speed Servers, Connectify is working with Kickstarter backers to essentially crowdsource a worldwide network in real-time.

Connectify Network for Faster Global Internet Access

Connectify Network for Faster Global Internet Access

Backers of the Connectify Switchboard Kickstarter project can now vote for the location of the next Speed Server to be rolled out during the campaign. An interactive “heat map” a www.wheredoyouwantfasterinternet.com shows where the company currently has servers, and where backer interest is most fervent for upcoming Speed Servers.

By posting in project comments, on Facebook, and Tweeting with the hashtag #backswitchboard with their location, Connectify’s Kickstarter backers can add their location requests directly to the heat map. Kickstarter is all about community, and that’s why we decided to come back to the crowdfunding platform to help us plan and deploy our cloud network,” said Connectify CEO, Alex Gizis. “Switchboard Kickstarter backers now have an opportunity to help us build out a worldwide network, and we’re confident that the end result will be a Switchboard infrastructure that works seamlessly for our users worldwide.”

Already, backers from all over the world are giving the company valuable feedback, both on the Kickstarter project page and via social media channels. Less than a week into the campaign, and the interactive map asking Where Do You Want Faster Internet? is starting to light up. With interest growing by the hour, perhaps Connectify has struck upon a new model, where vital data on network coverage can be crowdfunded by users months before companies spend millions to roll out their servers.

Connectify is a privately-held company that develops next-generation networking software for Mac, PC, and mobile platforms. Founded in 2010, Connectify’s mission is to give all users the power to perform complex networking tasks at the click-of-a-button. For more information on Connectify, visit www.connectify.me .

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Crowdfunding Expected to be a Hot Consumer Electronics Topic at CE Week in New York

9 May

By Robert Hoskins

CE Week announced plans to host an innovative new lineup of keynotes and Crowdfunding conference sessions from the most well known names in the technology industry. The 2013 CE Week Line Shows and Exhibits are scheduled for June 26-27 at the Metropolitan Pavilion and Altman Building in New York City. This event is the official show headquarters of a week-long series of CE technology events taking place in the city over the course of CE Week, June 24-28.

CE Week LIne Shows & Exhibits is the Official Headquarters of CE Week, featuring the show’s largest exhibit floor of new products and start-ups, the largest concentration of conferences and attendees.

CE Week LIne Shows & Exhibits is the Official Headquarters of CE Week, featuring the show’s largest exhibit floor of new products and start-ups, the largest concentration of conferences and attendees.

To kick off CE Week, the Consumer Electronics Association (CEA) is producing a Research Summit on Monday, June 24, from 10 a.m. to 5 p.m. This event at the High Line Hotel will provide timely intelligence on the unique and important market trends and transformations emerging in the consumer electronics industry.

Aereo Founder and CEO Chet Kanojia will join Gary Shapiro, president and CEO of CEA, for an in-depth conversation about how technology innovation drives Aereo’s business strategy, at 10:30 a.m., Wednesday, June 26.

Living in Digital Times will display the best and brightest in mobile app technology at the Mobile App Showdown. During this live event at 12:30 p.m. on Wednesday, June 26, ten finalists will put their apps to the test and the audience will cast the deciding vote on the best app.

Top company executives from Pioneer, Monster, Kenwood, Toshiba, IK Multimedia, Samsung and BlueBOLT will introduce new products and discuss what’s ahead for their companies during press conferences.

The CE Week SuperSessions will address popular topics including 3D printing, crowdfunding, and the next generation of gaming. Sessions include:

Polygon SuperSession: Video Gaming’s Other Next-Gen [June 26 at 1:35 p.m.] – With so much attention focused on new video game consoles from Microsoft and Sony, both of whom are poised to usher in another “next generation” of gaming later this year, it’s easy to miss that an entirely separate alternative generation of video game consoles is taking shape. Join us as we explore this nascent “other” generation, typified by a focus on mobile hardware, open operating systems, digital delivery and an indie-friendly publishing model.
Moderator: Christopher Grant, editor-in-chief, Polygon

CNET SuperSession: Bringing 3D Printing to Consumers [June 26 at 3:15 p.m.] – We hear about new 3D printing breakthroughs almost every week now, ranging from houses to prosthetic skull implants to 3D printing on Mars. For consumers, 3D printing is either science fiction, or it suffers from the perception that it’s an expensive, time-consuming hobby with little practical utility. How can consumer-facing 3D printing companies improve their image and attract more mainstream users? Should that even be the goal? This panel will explore the issues and solutions around taking 3D printing to the mass market.
Moderator: Rich Brown, senior editor, CNET

Mashable SuperSession: The Battle Over Smartphone Screen Size [June 27 at 10:15 a.m.] – Since 2010, the average size of cell phone screens has increased by almost a full inch. Plus-size phones like the Samsung Galaxy Note have expanded the displays of all models, to the point where it’s impossible to buy a top Android phone with a screen smaller than 4.7 inches. Does this trend have a ceiling, and what does it mean for people with normal-size hands?
Moderator: Lance Ulanoff, editor-in-chief, Mashable

PCWorld/TechHive SuperSession: Who’s Fastest? Wireless Speed Test Results [June 27 at 12:15 p.m.] – PCWorld/TechHive Editor Mark Sullivan and OpenSignal Co-Founder and CEO Brendan Gill present results from their annual study of 4G and 3G wireless speeds. This year, testers visited 20 cities and measured speeds at the street level to give wireless customers independent data on which carrier offers the best speeds and coverage in the U.S.

Engadget SuperSession: Crowdfunding the Hardware Revolution [June 27 at 1:45 p.m.] – Welcome to the dawn of the age of hardware startups. Sites like Indiegogo and Kickstarter have changed the way we think about starting a business, from funding to user feedback. We’ll talk to success stories about the new business paradigm and discuss some tips for getting started in the world of crowdfunding.
Moderator: Brian Heater, director of media, Engadget

The CE Week Line Shows Conference Program is part of the full CE Week conference program, including 50-plus sessions and featuring more than 150 speakers. Conference tracks include the CEA Research Summit, Crowdfunding, Women in CE Forum, Connected Car Conference, Digital Health Summit, 2nd Screen Summit, Ultra HD Conference and Techlicious Summit.

To register for CE Week visit https://secure.events-registration.com/ceweek2013/ Join in on the CE Week conversation by tweeting using the hashtag #ceweek.

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Five Tips on How to Get Great Publicity for Crowdfunding PR Campaigns in Media Outlets Everywhere

16 Apr

By Robert Hoskins

Looking for a cost-effective way to get some positive publicity for your Crowdfunding Platform or Crowdfunding PR campaign to reach potential donors/investors?

Front Page PR is the #1 Crowdfunding PR firm in America

Front Page PR is the #1 Crowdfunding PR firm in America for Fundraising

Follow these simple directions:

  1. Hire a Crowdfunding PR firm to help you write a search engine optimized press release
  2. Release the news via a professional, paid newswire service (free news wires are ignored by reporters)
  3. The same Crowdfunding PR firm should also conduct a media relations campaign to contact all reporters that cover your Crowdfunding subject matter
  4. Post the news wire URL link from your press release into one of the following vertical business Crowdfunding PR categories so donors, investors and members of the press can find it
  5. Make sure to include a picture of the product, an executive headshot or your company’s logo. Stories with a picture/logo/infographic are picked up 50% more by the press.

Select one of the following categories and post your press release: Business CitiesCommunitiesCrowdfunding PlatformsEducationFilmMusicEntertainmentGamesVideosSocial GoodSolarRenewable Energy and SoftwareHardware, and Technology Gadgets.   Don’t see your category listed? Tell us to add it and we will.

Both Crowdfunding platform owners and Crowdfunding campaign managers and PR staff can post their news and press releases into these free discussion forums to promote maximum social media exposure.  Don’t forget to include hashtags (#), which Linkedin.com is now linking to people and companies with Linkedin.com profiles.

Crowdfunding reporters scan news these Crowdfunding PR campaign categories on daily basis looking for new and exciting Crowdfunding news stories to cover.  The same is true for donors and investors that are looking for cool new Crowdfunding campaigns to invest.  Post it for free so anyone and everyone on LinkedIn.com can find it.

To learn more about the Crowdfunding industry and startup local Crowdfunding community outreach programs, please join our free American Crowdfunding Center on LinkedIn.com or Meetup.com and don’t forget to follow us on Twitter.

Become a Crowdfunding Advocate by starting up a Crowdfunding Meetup in your city or town and promote Crowdfunding as a social and economic development finance tool.

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Indiegogo Crowdfunding campaign launches for CoolShip Android desktop computer that looks like a keyboard

24 Feb

Indiegogo Crowdfunding campaign launches for CoolShip Android desktop computer that looks like a keyboard

CoolShip encloses all the things into a full size keyboard except a monitor, including a 1.5Ghz dual core processor, mainboard, DDR3 1GB RAM,4/8 GB flash memory, Ethernet card, WiFi, UPS, touchpad and stereo speaker. Just connect to any display via HDMI or VGA, and you are ready to go.

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