Advertisements
Archive | Press Conference RSS feed for this section

Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

21 Sep

A Checklist of Goals for Businesses Considering Raising Money with a Title IV Reg A+ Crowdfunding Campaign

By Robert Hoskins

Is Title IV, Reg. A+ Equity Crowdfunding the Right Fundraising Tool for Your Growing Business?

Is Title IV Reg A+ Equity Crowdfunding the Right Fundraising Tool?

Austin, Texas – Trying to figure out if Title IV Reg A+ Equity Crowdfunding is the right fundraising tool to help your company move to the next level? Most people consider Reg A+ to be one step below issuing an IPO (Initial Public Offering) at a fraction of what it usually costs, thus it is also known as a Mini-IPO.

Most financial analysts consider existing businesses with several years of operations and generating significant revenue from multiple product/service lines to be the best candidates to launch a Reg A+ crowdfunding campaign. Smaller investment bookrunners will argue that even startups and small businesses are good targets to raise money using Reg A+, especially if they have goal of going public in 18-to-24 months based on certain revenue milestones.

Top Title IV Reg A+ Crowdfunding Questions:

  1. Do you have a strong management team?
  2. Do your founders or investors have any “Star Power?”
  3. Do you need to raise more than $1 million?
  4. Have you developed an effective 30-second elevator pitch?
  5. Have you developed a 3-minute crowdfunding pitch video with a strong call-to-action?
  6. Have you developed a “Pitch Book” for investors?
  7. Do you have a lead investor of $25k+ or more?
  8. Have you raised at least $100,000+ or more from prior investments?
  9. Is your business growing at 20% or more month over month?
  10. Have you generated at least $100,000+ of lifetime revenue?
  11. Is your business projecting  2x to 3x year-on-year profit growth?
  12. Can you provide investors with a 3x to 10x ROI over the next 3 to 5 years?
  13. Is your market valuation worth $5 million or more?
  14. Is your market capitalization realistic from a VC’s point of view?
  15. Have you run a successful rewards/perks-based crowdfunding campaign?
  16. Do you have a database of at least 5,000+ customer email accounts?
  17. Do you have a database of at least 1,000+ investor email accounts?
  18. Have you generated at least 3 or more press articles in the trade press?
  19. Do you have a $20,000 or more for a advertising/crowdfunding PR budget?
  20. Do you have a strong LinkedIn resume and a large social media following on Facebook and Twitter?

If you cannot answer “yes” to the majority of these questions, then your business may not be ready to launch a Reg A+ equity crowdfunding campaign. These are many of the milestones that private equity investors and venture capitalists like see in a pitch deck to make your company worth serious consideration for a seed stage or private equity investment. If not, use this list to set some goals and objectives for your business and work hard to achieve them.

Title IV Reg A+ vs. IPO

If you think you are serious about issuing a Reg A+ offering, it would be wise to read through the following white papers on Title IV Reg A+ vs. IPOs. Learning how a bookrunner works with various investment banks, institutional investors, venture capital and private equity firms can provide valuable insight into how Wall Street has been raising money for startups for the past 100 years.

The white papers will also provide key insights into how much money it will cost as well as the actual fundraising process including what it takes to put together a “Pitch Book” and how to market it via “Dog and Pony” investment road shows. The key to raising for a company’s management team to travel from city to city meeting with potential investors to pitch Reg A+ investment opportunities.

Title IV Reg A+ Background

The SEC has previously stated that the primary purpose in adopting Reg A+ was to provide a simple and relatively inexpensive procedure for small business use in raising limited amounts of needed capital. Reg A+ issuers submit a paper-based offering statement to the SEC; this offering statement is essentially an abbreviated version of an IPO prospectus and it must be “qualified,” or cleared, by the SEC and delivered to prospective purchasers.

In addition to SEC review, Reg A+ offerings have traditionally been subject to review under state securities laws (also known as “Blue Sky” laws). In comparison, a traditional registered IPO listed on a national exchange is exempt from Blue Sky requirements. Securities sold in a Reg A+ offering are freely transferable in the secondary market, though Reg A+ issuers are not subject to Exchange Act reporting requirements.

Title IV Reg A+ as Outlined by 2012 JOBS Act

Title IV of the 2012 JOBS Act directed the SEC to expand Reg A to exempt offerings of up to $50 million in equity, debt or convertible securities. The law mandated that issuers relying on this new exemption would be required to file audited financial statements with the SEC on an annual basis.

However, without infrastructure currently in place for A+ securities to trade on national exchanges, lawmakers left it within the purview of the SEC to settle the state jurisdiction question by establishing the definition for “qualified purchaser” in the rulemaking process.

The 2nd Tier of Title IV Reg A+ Offerings

The SEC’s final rule was adopted on March 25, 2015, and became effective during the summer of 2015. In the rule, the SEC expanded Regulation A into two tiers: Tier 1 for offerings of up to $20 million and Tier 2 for offerings up to $50 million.

By removing key procedural obstacles and introducing common-sense investor protections, this new Reg A+ framework creates a viable capital-raising alternative for issuers that want to remain independent and innovative. Below are some of the key provisions included in the SEC’s Reg A+ rule:

  • Testing the waters: Issuers may solicit interest in a potential offering with the general public, either before or after the filing of the offering statement.
  • Blue Sky: Offerings made under Tier 2 are generally exempt from state securities law registration and qualification requirements. And while Tier 1 offerings would still be subject to state Blue Sky regulations, the states’ new Coordinated Review process has dramatically reduced the burdens associated with this process.
  • Offering Circular: Issuers can confidentially file statements for SEC qualification. Offering circular must include audited financial statements and balance sheets for the two most recently completed fiscal year ends. The Offering Circular format is narrative disclosure, similar to what is required from smaller reporting companies in a prospectus, but more limited in certain respects.
  • Proceeds: For Tier 2 offerings, there is an annual offering limit of up to $50 million in equity, debt or convertible securities, including no more than $15 million from selling security holders. For Tier 1 offerings, the annual limit is $20 million, with not more than $6 million from selling security holders preceded or accompanied by a preliminary offering circular.
  • Transferability/Liquidity for Investors: Securities sold in these offerings are not “restricted securities” under the Securities Act, and thus are freely tradable in the secondary market.
  • Ongoing Reporting: Issuers that conduct a Tier 2 offering must electronically file annual and semiannual reports with the SEC, but those who conduct Tier 1 offerings generally have no ongoing reporting obligations.

Are Title IV Reg A+ Shares More Liquid?

Securities offered under Reg A+ are freely tradable, which makes them more valuable to employees, investors and founders.  This is beneficial for investors but also for issuer constituents, who may be early investors or insiders, seeking liquidity.  The issuers’ choice of venue is mostly to do with the size of the offering and the company’s market capitalization.

Need Help Preparing a Title IV Reg A+ Offering?

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.
In addition, due to the overwhelming demand from the general public for information on crowdfunding, he empowers entrepreneurs, startups and existing businesses with the internet’s most affordable crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Advertisements

Students Launch $25 Million Crowdfunding Campaign to Offer Everyone on Earth a Digital Ride via Spacecraft to Mars for Only 99-Cents

23 Jun

Future space travelers are encouraged to join the Time Capsule to Mars Mission, which allows anyone to upload a digital photo for only $0.99 cents that will be uploaded to a spacecraft and sent to Mars

Largest Crowdfunding Campaign Ever Plans to Offer Everyone in the World to Make the Journey to Mars for Only 99 Cents Each

Students Launch $25 Million Crowdfunding Campaign to Offer Everyone in the World a Digital Chance to Make the Journey to Mars for Only $0.99-Cents Each

By Robert Hoskins

Washington, DC – Today, the Time Capsule to Mars (TC2M), a project of Explore Mars, plans to make history by connecting humanity’s shared history with a shared destiny by allowing anyone to upload a digital photo for only $0.99 cents that will be sent to Mars via the world’s 1st Ion-ElectroSpray Propulsion Cube Satellite (CubeSat).

Time to Mars Capsule Ion ElectroSpray Propulsion CubeSat Mars Mission

Students Plan to Raise $25 Million to Send Time Capsule to Mars by Launching the 1st Ion-ElectroSpray Propulsion Cube Satellite

The TC2M payload will carry digital messages from tens of millions of people from all corners of Earth in the form of text, images, audio and video clips.  The state-of-the-art “time capsule” will carry a crucible of today’s human race – to be rediscovered by future colonists of the Red Planet. Time Capsule to Mars™ intends to :

  • Enable tens of millions of people from every country on Earth to upload their pictures, short movies, text messages and other digital media to the time capsule.
  • Click here now to upload your digital payload to be sent to Mars.
  • Inspire and educate K-12-aged kids worldwide by enabling them to upload their content, track their spacecraft and lander, and participate via personalized Mission Control portals on the Internet.
  • Be the first private mission to Mars, the first student-led interplanetary mission, the first use of CubeSats for interplanetary travel, and the first trial of many advanced new technologies.
  • Unite Humanity under one mission, so we can travel together to Mars as one race, in the spirit of global cooperation and peace.

Mars Mission Technology Payload

Our technical teams are focused on designing, launching, and sending a CubeSat-based spacecraft to Mars — and landing on the surface a time capsule encoded with Humanity’s memories. Spacecraft will:

  • Consist of multiple CubeSat Class (0.3m x 0.4m x 0.1m) segments
  • Be propelled by revolutionary ion Electrospray propulsion, pioneered by MIT’s Space Propulsion Lab.
  • Deploy new technologies like inflatable antennae, deep space Internet communications, and novel interplanetary radiation sensors.
  • Be designed and constructed by technical teams from the world’s leading universities and student groups — and mentored by the space industries’ best engineering talent.

Mars Mission Crowdfunding Budget

The estimated cost of this mission is $25 million, which will cover all costs from design, to launch, to flight communications and vehicle control, to landing on Mars.

  • We need your help to make this the largest crowdfunded effort in history!
  • Uploads in the Developed World will cost $0.99; uploads in the Developing World will be free of charge for basic uploads, thanks to generous sponsorships that will be announced soon. We want everyone on Earth to have an equal chance to participate in this grand planet-wide mission.
  • The size, scope, and length of this project will require a continuous and stable flow of funds for which we will also rely on corporate donations.
  • Click here to sponsor the first package delivered to Mars.

Seeking Mars Mission Partners

This mission will aggressively partner with news, industry, and educational outlets to maximize our reach and enable us to tap into a truly global audience.

  • We want to involve all people of Earth — of all ages, backgrounds, and interests — encompassing the entire scope of Humanity and documenting Humankind in the process.
  • A focus market for educational engagement will include K-12-aged kids from all over the world.
  • We will virtually bring them along on the journey — from uploading their picture, tracing its progression through our Solar System, and right up to their landing on Mars.
  • Click here to see the Time Capsule to Mars Mission Management Team.

Time Capsule to Mars Press Conference

The project’s management team, which includes members from Duke University, MIT’s Space Propulsion Lab, Explore Mars, and retired NASA astronauts held a press conference tomorrow at 1:30 pm Eastern time in at the National Press Club in Washington, DC. This following is the recorded version.

 # # #

More Mars Mission Press Coverage:

 

Feedback Wanted: Creating a National Crowdfunding Campaign Rating System

14 Jan

Crowdfunding platforms need to add crowdfunding campaign rating systems, portfolios of crowdfunding service providers and social media network graphing APIs to improve success ratios

By Robert Hoskins

We work with lots of people who want to launch crowdfunding campaigns.  It is surprising how many are completely unaware that they need a startup business plan before considering launching a crowdfunding campaign, especially when the main goal is to raise money to start a new business.  Even project related crowdfunding campaigns would benefit from writing up a business plan to help campaign managers organize and to think logically about what they are trying to accomplish with their fundraising campaign.

Front Page PR is the #1 Crowdfunding PR firm in America

Front Page PR is the #1 Crowdfunding PR firm in America

One of the most popular crowdfunding services that is in demand from crowdfunding campaign managers is quality advice/feedback on their initial efforts to shoot a good crowdfunding video, write up an effective crowdfunding profile and write enticing calls-to-actions for their campaign’s perks, rewards, donations and soon-to-be investment performas.

The biggest reason that crowdfunding campaigns fail right now is because they do a poor job of providing elementary campaign planning requirements such as conducting a thorough competitive analysis, writing a business plan, creating a corporate message map, building an experienced management team, establishing a target audience, planning a marketing budget to reach their target audience, and predicting with some certainty a perks/rewards (sales) forecast complete with a return-on-investment analysis.

It sure would be great to see crowdfunding platforms start requiring campaign managers to fill out both a business plan section as well as the crowdfunding campaign. It may require extra work, but it certainly would improve a platform’s success ratio.

During this campaign planning process, it would be extremely beneficial for campaign managers to be provided with a database of third-party experts to give them professional advice and counseling.   This behind-the-scene step would allow them to seek professional advice from marketing, financial, legal and other pre-qualified crowdfunding service providers in order to evaluate and critique their campaigns before they went live. In addition, they could utilize these same experts to help them build a professional management team that would add credibility to their crowdfunding profiles.

After the campaign goes live, a public rating system would kick in that would allow investors/donors to rate each module of the business plan and the crowdfunding campaign on a scale of 1 to 10 based on their perception of the information provided. Or, perhaps the crowd should be allowed to ask questions or click on a green, yellow or red flag depending on how they felt about each section of the crowdfunding pitch provided. This would be an extremely good way for thousands of people to work together to vet and weed out fraudulent campaigns by raising red flags at the appropriate time.

To keep negative sharks from bashing without compassion, other users could evaluate advisers and ban people that are considered to be trouble makers after a certain number of derogatory comments that are detrimental versus instrumental.  The purpose would be to educate the masses as more and more investors begin logging on to invest in upcoming equity crowdfunding deals.

In addition, all crowdfunding platforms should be required to use the social graphing APIs from Facebook, Linkedin, Twitter and other social media networking sites so that everyone can research everyone to see who they are and what their professional credentials are.  This would also encourage crowdfunders to do a lot more work on improving their social media profiles and networks before attempting to launch a fundraising campaign.

Just like media outlet comment sections, people without social media profiles should be banned from creating crowdfunding campaigns as well as critiquing them.  This also might be an easier way to govern who is allowed to invest and what their budget level is on an annual basis based on their status as an accredited or unaccredited investor.

Once a national, standardized crowdfunding rating system is up and running, which may take quite a while, it will be easier for novice investors to search secure crowdfunding platforms for investment opportunities based on their desired crowdfunding rating and risk assessment criteria.

Some basic Crowdfunding Rating Modules to get the conversation started:

Business Plan Rating Modules:

  • Mission Statement
  • Objectives
  • Strategies
  • Management Team
  • Legal Issues
  • Competitive Analysis
  • Target Audience
  • Positioning
  • Pricing
  • Promotion
  • Place (location)
  • Distribution Channels
  • Campaign Goals
  • Campaign Expenses
  • Campaign Revenue
  • Campaign Deliverables
  • Campaign ROI
  • Exit Strategy (even though Mark Cuban says no)

Crowdfunding Campaign Rating Modules:

  • Crowdfunding Goal
  • Campaign Length
  • Pitch Video
  • Pitch Profile
  • Perks/Rewards/ROI%
  • Marketing Budget
  • Industry Growth Predictions
  • Sales Forecast
  • Funds Usage
  • Barriers to Success
  • Fulfillment Milestones
  • Social Impact
  • Post-Campaign Fulfillment Audit

 # # #

Crowdfunding Industry Rolls Out the Red Carpet to Hollywood and Indies with First Crowdfunding Film Festival in California

29 May

Crowdfunding Film Festival Set to Roll Out the Red Carpet to Hollywood and Independent Filmmakers to Promote Revolutionary New Public Equity Crowdfunding Finance Tool

By Robert Hoskins

The First Annual International CrowdFunding Film Festival will be held October 2-6, 2013 in San Francisco. The film fest will bring together artists, filmmakers, entertainment and video game creators to showcase their craft, network and  raise money through the new crowdfunding finance tool. The film festival has plans to collaborate with film schools in New York, London and Paris.

Crowdfunding Film Festival Set to Roll Out the Red Carpet to Hollywood and Independent Filmmakers to Promote Revolutionary New Public Equity Finance Tool

Crowdfunding Film Festival Set to Roll Out the Red Carpet to Hollywood and Independent Filmmakers to Promote Revolutionary New Public Equity Crowdfunding Finance Tool

Film students from universities all around the country are increasingly looking to crowdfunding to find backing for their projects. With over countless films successfully funded through crowdfunding portals such as Kickstarter and IndieGoGo, Hollywood is now paying close attention to all this movement.

Director/Writer Rob Thomas has raised over $5.7 million for his movie “Veronica Mars” while Zach Braff’s feature “Wish I Was Here” has raised $2.6 million in donations. San Francisco State Student Sterling Cook keen on exploring crowdfunding of finance for production projects.

“I see in these directors, writers, and cinematographers, the same core passion for innovation. They are not only artists but more importantly, entrepreneurs – they are seeking to touch the world and make a difference through their films. We know of their struggle to find financial backing and I believe crowdfunding will be the answer,” stated the ICFFF’s organizer Sydney Armani.

A film production involves collaboration between dozens of creative groups and getting all the individual pieces to fit together is similar to managing a business. Crowdfunding is changing the production landscape and the movie industry is currently experiencing a real game changer

Ted Hope, advocate of America’s Independent Cinema Movement and Executive Director of the San Francisco Film Society, provides deeper insight into the current state of the film industry in his blog post “Why I Left New York for the San Francisco Film Festival.”

He said, “Our entertainment economy and the art it supports, was built upon the concepts of scarcity and control, but today’s reality is one of super-abundance and access – the exact opposite. To survive and flourish, today’s artists/entrepreneurs–and those who support them–must all embrace practices that extend beyond the core skills of development, production, and post-production of their art and reach beyond the attention and practice of marketing and distribution.” The meaning behind Hope’s words echoes the exact spirit and foundation that is the core of Silicon Valley’s passion for entrepreneurship and reflects the same spirit represented by the film festival.

# # #

Ingenious Britain in the UK offers 25% Stake in New Equity Crowdfunding Platform on Crowdcube

18 May

Ingenious Britain, the small business campaign, community and advice and information portal, has announced that it is launching a crowdfunding initiative to raise a £500,000 investment in return for a combined 25% equity stake in the business.

By Robert Hoskins

Ingenious Britain announced that it is launching a crowdfunding initiative to raise a £500,000 investment in return for a combined 25% equity stake in the business.

Ingenious Britain in the UK offers 25% Stake in New Equity Crowdfunding Platform on Crowdcube

Ingenious Britain in the UK offers 25% Stake in New Equity Crowdfunding Platform on Crowdcube

The investment will be used to fund, among other things, a more dynamic portal suited to the needs of small businesses, an enhanced digital marketing and content strategy, a fourth print (and digital) Ingenious Britain magazine each year, an expanded personal support network to SMEs online, by telephone and by email and, most excitingly, the launch of ‘Ingenious Britain Live,” which will be the UK’s most interactive and vibrant small business event.

“We are practicing what we preach and are taking Ingenious Britain to the crowd. With the investment we’re planning exciting and innovative multimedia content and events in the space which will prove invaluable to the UK’s five million small businesses,” commented Mark Moore, Ingenious Britain CEO.

“People can pledge as little or a much as they wish and we will work as hard as we can to make sure their investment reaps dividends for us, for them and for Britain’s small business community.”

The crowdfunding campaign is available to be viewed via Crowdcube by clicking here.

The UK’s five million small and medium-sized businesses make up 99.6% of all British businesses; they employ 54.5% of our workforce, and account for 49.5% of our annual GDP. Ingenious Britain has reached hundreds of thousands already, providing advice, information and support through events, social media feeds, its online portal, community and magazine.

“Encouraging them and helping them to perform better will have significant economic benefits for the UK economy,” adds Moore.

# # #

Crowdfunding Expected to be a Hot Consumer Electronics Topic at CE Week in New York

9 May

By Robert Hoskins

CE Week announced plans to host an innovative new lineup of keynotes and Crowdfunding conference sessions from the most well known names in the technology industry. The 2013 CE Week Line Shows and Exhibits are scheduled for June 26-27 at the Metropolitan Pavilion and Altman Building in New York City. This event is the official show headquarters of a week-long series of CE technology events taking place in the city over the course of CE Week, June 24-28.

CE Week LIne Shows & Exhibits is the Official Headquarters of CE Week, featuring the show’s largest exhibit floor of new products and start-ups, the largest concentration of conferences and attendees.

CE Week LIne Shows & Exhibits is the Official Headquarters of CE Week, featuring the show’s largest exhibit floor of new products and start-ups, the largest concentration of conferences and attendees.

To kick off CE Week, the Consumer Electronics Association (CEA) is producing a Research Summit on Monday, June 24, from 10 a.m. to 5 p.m. This event at the High Line Hotel will provide timely intelligence on the unique and important market trends and transformations emerging in the consumer electronics industry.

Aereo Founder and CEO Chet Kanojia will join Gary Shapiro, president and CEO of CEA, for an in-depth conversation about how technology innovation drives Aereo’s business strategy, at 10:30 a.m., Wednesday, June 26.

Living in Digital Times will display the best and brightest in mobile app technology at the Mobile App Showdown. During this live event at 12:30 p.m. on Wednesday, June 26, ten finalists will put their apps to the test and the audience will cast the deciding vote on the best app.

Top company executives from Pioneer, Monster, Kenwood, Toshiba, IK Multimedia, Samsung and BlueBOLT will introduce new products and discuss what’s ahead for their companies during press conferences.

The CE Week SuperSessions will address popular topics including 3D printing, crowdfunding, and the next generation of gaming. Sessions include:

Polygon SuperSession: Video Gaming’s Other Next-Gen [June 26 at 1:35 p.m.] – With so much attention focused on new video game consoles from Microsoft and Sony, both of whom are poised to usher in another “next generation” of gaming later this year, it’s easy to miss that an entirely separate alternative generation of video game consoles is taking shape. Join us as we explore this nascent “other” generation, typified by a focus on mobile hardware, open operating systems, digital delivery and an indie-friendly publishing model.
Moderator: Christopher Grant, editor-in-chief, Polygon

CNET SuperSession: Bringing 3D Printing to Consumers [June 26 at 3:15 p.m.] – We hear about new 3D printing breakthroughs almost every week now, ranging from houses to prosthetic skull implants to 3D printing on Mars. For consumers, 3D printing is either science fiction, or it suffers from the perception that it’s an expensive, time-consuming hobby with little practical utility. How can consumer-facing 3D printing companies improve their image and attract more mainstream users? Should that even be the goal? This panel will explore the issues and solutions around taking 3D printing to the mass market.
Moderator: Rich Brown, senior editor, CNET

Mashable SuperSession: The Battle Over Smartphone Screen Size [June 27 at 10:15 a.m.] – Since 2010, the average size of cell phone screens has increased by almost a full inch. Plus-size phones like the Samsung Galaxy Note have expanded the displays of all models, to the point where it’s impossible to buy a top Android phone with a screen smaller than 4.7 inches. Does this trend have a ceiling, and what does it mean for people with normal-size hands?
Moderator: Lance Ulanoff, editor-in-chief, Mashable

PCWorld/TechHive SuperSession: Who’s Fastest? Wireless Speed Test Results [June 27 at 12:15 p.m.] – PCWorld/TechHive Editor Mark Sullivan and OpenSignal Co-Founder and CEO Brendan Gill present results from their annual study of 4G and 3G wireless speeds. This year, testers visited 20 cities and measured speeds at the street level to give wireless customers independent data on which carrier offers the best speeds and coverage in the U.S.

Engadget SuperSession: Crowdfunding the Hardware Revolution [June 27 at 1:45 p.m.] – Welcome to the dawn of the age of hardware startups. Sites like Indiegogo and Kickstarter have changed the way we think about starting a business, from funding to user feedback. We’ll talk to success stories about the new business paradigm and discuss some tips for getting started in the world of crowdfunding.
Moderator: Brian Heater, director of media, Engadget

The CE Week Line Shows Conference Program is part of the full CE Week conference program, including 50-plus sessions and featuring more than 150 speakers. Conference tracks include the CEA Research Summit, Crowdfunding, Women in CE Forum, Connected Car Conference, Digital Health Summit, 2nd Screen Summit, Ultra HD Conference and Techlicious Summit.

To register for CE Week visit https://secure.events-registration.com/ceweek2013/ Join in on the CE Week conversation by tweeting using the hashtag #ceweek.

# # #

Please click here to help us Crowdfund this website continued editorial development.

Please click here to help us Crowdfund this website’s editorial development

Top 10 Tips for Selecting Crowdfunding PR Firm for Promoting/Marketing a Crowdfunding Campaign

4 May

Hiring an Experienced PR Firm with Strong Media Relations Experience and a Strong Database of Developed Crowdfunding Media Contacts Can Make or Break a Serious Crowdfunding Campaign Drive

Robert Hoskins, Director, Crowdfunding PR/Media Relations

Robert Hoskins, Director, Crowdfunding PR/Media Relations

By Robert Hoskins, Front Page PR

Follow these simple tips to find the best Crowdfunding PR firm to help launch a successful Crowdfunding PR campaign for fundraising platforms, portals, websites and individual Crowdfunding campaigns:

  1. Check to see how many years the PR firm has been in business and examine what industries they have served
  2. Review their Crowdfunding activity on popular social media sites such as Linkedin.com, Twitter.com, etc. to see how knowledgeable they are on popular Crowdfunding news trends in the media
  3. Make sure they include a wide variety of written press materials in their monthly retainer, such as a Crowdfunding campaign profile, at least four press releases for a 30-day campaign, a Frequently Asked Question (FAQ) sheet, a short white paper, online press room, and media training/message maps for executive interviews, etc.
  4. Make sure that you will be working with a media relations expert that has at least 10+ years of media relations experience. The more media relations experience the better your publicity results will be.
  5. Beware of PR firms that recommend signing up for expensive online tutorials, which then later pressures clients to buy more expensive PR services when they realize that they simply do not have enough time, experience or media skills to pitch stories to reporters successfully
  6. Beware of PR firms that want to use free or cheap news wire distribution services.  Always use a premium news wire service such as Businesswire.com, Marketwire.com, PRNewswire.com or PRweb.com.
  7. Make sure the PR firm adheres a strict no conflict of interest policy meaning they do not represent two companies or Crowdfunding campaigns that would be considered competitors at the same time.
  8.  Ask for a PR publicity guarantee and a clip report that shows clients all the news stories that their Crowdfunding PR campaign generated
  9. Ask the PR firm what other types of value-added marketing services are available such as press conferences, community outreach, email marketing, Google advertising/analytics, building fundraising donor databases, data mining, trade show speaker placement, product launches and perks fulfillment.
  10.  Last, but not least, make sure the PR firm is thinking long term with initial Crowdfunding PR campaign. This means they need to completely understand building brand share awareness as well as business distribution channels for your products and services.

# # #

Click here to setup a conference call to learn more about launching a Crowdfunding Campaign!

iCrowd Rolls Out Crowdfunding Validated Experts Program to Help New Crowdfunding Campaign Managers

16 Apr

New Features Announced for on iCrowd Crowdfunding Platform

iCrowd Rolls Out Crowdfunding Validated Expert Program to Help New Crowdfunding Campaign Managers

iCrowd Rolls Out Crowdfunding Validated Experts Program to Help New Crowdfunding Campaign Managers

From Brad McGee, iCrowd CEO:

We are excited to introduce a number of site enhancements to make your experience with iCrowd more rewarding!  While you will notice little things throughout the site, here are some of the features that make us the most excited:
1.  Introducing Validated Experts.  iCrowd announces its first selection of Validated Experts. Validated Experts can provide significant value to the iCrowd community through their thought leadership and expertise.  Validated Experts will be clearly recognizable throughout the site.  To see them quickly, See our separate announcement for more information.
2.  We’ve enhanced the user view.  Throughout the site, we’ve created a new look for members that provides an in-depth view at a glance.  And, you can expand the information you see with just a click.  You can even invite users to your Advisory Board or Group directly from this new view.  Invite your friends.  You’re enjoying your experience on iCrowd, so let your friends in on your secret.  We make it easier to invite friends to join you. Now you can upload a CSV file with email addresses and send invitations.  Most email services allow you to export your contacts in CSV format.  Hey friends, join the iCrowd!
3.  Groups now have tags.  You can add tags to your Group to help users find you better.  When users search for Groups, they can enter a tag name and see what Groups meet their criteria.  Also, they can search for Groups under the Tags tab in the menu bar.  This is a powerful tool to find just the right Group and help promote your Group to others.
4.  Send messages to your Followers.  You can send a message directly from your Dashboard to those people who have chosen to Follow you.  It’s a great way to keep your Followers informed.
5.  Photos are now clickable.  Yeah, we noticed that we have a tendency to click on a person’s photo, not their name, to see their profile.  But nothing happened.  We fixed that.  Click away!
6.  We got rid of those weird profile photos.  When you uploaded your profile photo, you may have noticed that it got distorted when you created your thumbnail.  Some people appreciated the ability to add or subtract a few pounds or inches, but we thought the distortion was a distraction.  Now your photo will retain its original proportions.  If your profile photo looks strange, you might want to try uploading it again.  If it still looks strange, well, we can’t help you with that!
7.  See the votes on your answers in Ask the iCrowd.  If you answered a question and later was curious how many votes you got, you discovered that it did not show you that value for your own answer.  Now it’s fixed!
8.  See the new activity for your Advisory Boards or Groups.  On your Dashboard, you can now see the recent activity in your Advisory Boards or your Groups without having to check each one individually.
9.  Not enough characters?  We thought so too.  In discussions, comments, and email, you told us that we were too limiting in the number of characters we would allow for your entries.  We’ve greatly expanded these, so type away!  Why use one word when twenty will do?
Sure, there are a lot of other features we added and changed, but these are the highlights.  Let us know what else we can do to improve your iCrowd experience.  We’re working on a long list of new ways to help you out.

Stick-N-Find Technologies Announces Precision Bluetooth Locating, Extended Range and Future Plans at Mobile World Congress 2013

4 Mar

By Robert Hoskins

Stick-N-Find Technologies made multiple announcements around the production of its popular ultra-small Bluetooth location stickers, which included:

StickNFind Bluetooth Location Stickers Track up to 150 Feet

StickNFind Bluetooth Location Stickers Track up to 150 Feet

  • Precise Radar Resolution – Enables users to pinpoint stickers within two inches of its location, using Stick-N-Find’s patent-pending algorithms and techniques.
  • Extended range of up to 150 feet – Achieved with custom designed antenna and a proprietary mixed non-absorbent plastic casing, enabling expanded reach.
  • Completely intuitive redesigned, easy-to-use consumer mobile application.
  • Shipping begins next week – One month ahead of schedule and a first early shipment announced in the crowdfunding industry.

“We have been working day and night to make the SticknFind Stickers amazing. Our focus has been on reliability and ease of use. Our goal was the ability to pinpoint the sticker in a large house, without the necessity of the buzzer feature. Our radar resolution now is so high, the App will guide any user within inches from the sticker,” said Jimmy Buchheim , CEO of Stick-N-Find Technologies.

Buchheim continued, “We have been working very closely with our suppliers, we even produced our first 20,000 stickers in USA, to ensure that we shipped before our promised dates (originally March 31st). It was exciting for us to announce the shipped date for our contributors, but also the new feature-rich easy to use mobile application. New features on the App include the pinpoint location accuracy and extended range of up to 150 feet. We will continue to make improvements on the performance and form factor of StickNFind.”

StickNFind made its debut in December 2012 on Indiegogo, with its first showcase at CES 2013 in Las Vegas, NV. StickNFind was one of the top crowdfunded projects of all time on the Indiegogo platform raising more than $930,000 in less than six weeks.

Other announcements during the press conference included a future-looking retail launch projection for StickNFind in April 2013 (retail partners soon to be announced). In addition, Buchheim announced StickNFind’s enterprise application projections for the medical industry, government agencies and libraries for both StickNFind and its longer range device, BluTracker.

Front Page PR Offers Free Crowdfunding Conference Template for National Trade Show and Exhibit Companies

25 Feb

How to Plan a National, Regional or Local Crowdfunding Trade Show

By Robert HoskinsFront Page PR

Crowdfunding is a growing industry and more and more people are discovering the benefits of using the power of the crowd to finance their new business. While Equity Crowdfunding is not legal yet, rewards and perk based Crowdfunding platforms such as Kickstarter, Indiegogo, iCrowd and others are growing at double digit rates on a monthly basis.

Many people are just now discovering the Crowdfunding industry for the first time and are actively searching for trade shows, conferences, seminars and workshops to learn about the Crowdfunding process.

Like any new industry, the Crowdfunding industry is replete with supposed Crowdfunding experts that want to charge hundreds to thousands of dollars to share their infinite Crowdfunding knowledge with newcomers seeking to learn all there is to know about Crowdfunding.  If any Crowdfunding event does not have an agenda like the one published below, you might think twice before spending your hard earned dollars to attend their event.  There is nothing to be learned from rehashing last year’s news.

There is nothing unique about the Crowdfunding industry other than the fact that President Obama signed the JOBS Act  into law on April 5, 21012 with full bi-partisan support.

Crowdfunding portals are nothing more than an eCommerce center that allows entrepreneurs, startups and even existing small businesses to raise donations and collect money via a website. In fact, anyone with a WordPress website can download a Crowdfunding widget for around $99 and start raising money right now regardless of how long the SEC stalls the actual Equity Crowdfunding industry.

In fact, most people that are in the Crowdfunding industry have very little experience in running a real industry, which is why we created this trade show marketing template to show anyone, anywhere what most industries already know –  how to set up a national trade show event.

At the current time, Crowdfunding subject matter experts are charging $500 to $10,000 per speaking engagement plus travel expenses to share their twelve month’s of experience with naive people who want to learn more.  These subject matter experts have very little industry experience in talking about what really matters in building an industry-grade Crowdfunding platform, which is the underlying technology or marketing strategies that differentiate one platform over another.

Instead of inviting Crowdfunding executives for keynote and panel discussions, it would be a much wiser to decision to staff an industry Crowdfunding trade show and exhibition with high technology subject matter experts that can address how to set up an effective, yet safe Crowdfunding portal.

Learning how to setup a Crowdfunding portal with 99.999’s of reliability, security software applications that will protect their investors/Crowdfunders against fraud, business partner programs, Crowdfunding audit statements, call centers, cloud-based data centers, or network management facilities would be a much wiser investment for attendees that want to learn how to get into the Crowdfunding business.

For Crowdfunding campaign managers (Crowdfunders), Crowdfunding trade shows should provide an actual trade show floor that is full of Crowdfunding exhibitors such as platforms, portals and ancillary Crowdfunding Service Providers (CSPs) or full-service  PR firms that can help Crowdfunders execute targeted Crowdfunding marketing campaigns to make their Crowdfunding campaigns successful.

It would also been a great opportunity to introduce both Crowdfunding portals and Crowdfunders to licensed Broker Dealers with extensive SEC regulatory experience in order to help both parties structure Equity Crowdfunding portals or Crowdfunding campaigns to meet or beat any set of Crowdfunding guidelines that might be issued by the SEC in the very near future.  In fact, early leaders in the Equity Crowdfunding portal space are already actively raising equity investment capital for small businesses via accredited investors through traditional securities guidelines.

In order to attract speakers to a Crowdfunding event all that an event really needs is a Crowdfunding conference website that follows the guidelines below and that publishes a call for papers or presentations via a well written press release.

Aggressive PR professionals are always on the lookout for great events to place their executives for free speaking opportunities including keynote speeches, breakout sessions, panel moderators/members, tutorials and many other types of speaking/publicity opportunities.  These executives speak at events for free.

There are also numerous trade show portals that aggregate trade event information and publish the details via trade show directories.  Once listed, PR people are sure to begin pitching their executives to furnish free presentations on their expertise in return for the publicity and the free brand share awareness that these events generate for their companies.

This Crowdfunding Trade Show template is meant for executives at national trade show companies such Freeman, GES or Reed Exhibitions, that want to delve into putting together a large-scale, professional-grade Crowdfunding trade show, which is predicted to become a $300 billion industry.

Great targets for Crowdfunding trade show hosts would include IDG,  Tech Web, or Ziff-Davis publishing.

In fact, any industry trade publication, TV station or newspaper with more than 100,000 readers/viewers, should not only host a Crowdfunding event, but should also consider launching their own Crowdfunding portal to support their local community.

Collecting a five percent commission on all money raised is a prime opportunity for newspapers to not only add a badly needed revenue stream, but to help their local communities launch new businesses, which will provide a dramatic economic development stimulus package without incurring any new tax burdens for their citizens.  A typical Crowdfunding campaign on Kickstarter is raising between $100,000 to $1,000,000.   Ten $1 million dollar campaigns per month equals around $6 million per year.

All high technology industry trade associations that host national trade shows should also include a low-cost Crowdfunding pavilion at their trade show events in order to educate their attendees as well as their exhibitors on how to use Crowdfunding to raise investment capital for existing and new startup businesses.  The more businesses that are launched, the more potential exhibitors will be at next year’s show!

Example National Crowdfunding Exhibition & Conference

1st Day Kickoff Event

9:00 am                Breakfast Keynote:   National Trade Show Executive Director

10:00 am             Kickstarter Presentation: Record Growth in 2012, Projections for 2013

11:00 am              IndieGoGo Presentation: Record Growth in 2012, Projections for 2013

12:00 pm              Lunch Keynote:  Financial Analyst –  Crowdfunding:  A $300 Billion Market Opportunity

Lunch Round Table Discussions:

Round top table discussions will be seated and grouped by industry segments, which will contain a table 20 subject matter experts including journalists, industry analysts, Crowdfunding Service Providers (CSPs) and successful Crowdfunding campaign managers for each business segment.

Many national associations won’t have a need for all of these industries, but these should give you a good idea of what is possible for most business-to-business associations on state-by-state basis:

Table   1:  Information Technology/Cloud Computing

Table  2:  Computer Networking/Telecom/ISPs

Table   3:  Security/Fraud Prevention

Table   4:  Games/Video Games/Smart Phone Apps

Table   5:  Film/TV/Entertainment

Table   6:  Music/Concert Venues

Table   7:  Art/Dance/Fashion/Theatre

Table   8:  Publishing/Comics/Books

Table   9:  Real Estate

Table 10:  Crowdfunding Service Providers

Table 11:  Gadgets/Gizmos

Table 12:  Bring Your Own Social Devices

Table 13:  VC/Angels/Financial Analysts

Table 14:  Adv/PR/Social Media/Email Marketing

Table 15:  Pres. Obama/Congress/SEC

Table 16:  Social Giving/Community Outreach

Table 17:  Bio Tech

Table 18:  Oil/Gas/Renewable Energy

3:00 pm               Crowdfunding Press Conference Example

Speakers:

  1. Press Conference Moderator
  2. Economic Development Official
  3. Venture Capital
  4. Licensed Broker Dealer
  5. Perks-Based Crowdfunding Service Provider
  6. Equity-Based Crowdfunding Service Provider

4:30 pm               Crowdfunding Service Providers/Venture Capitalists/Potential Crowdfunders Mixer

8:00 pm               Crowdfunding VIP Party Awards Dinner

  1. MVP Award – Outstanding Crowdfunding Achievement
  2. MVP Award – Fastest Crowdfunding Portal Growth
  3. MVP Award – Best Business to Business (B2B) Portal
  4. MVP Award – Best Business to Consumer (B2C) Portal
  5. MVP Award – Best Social Community Outreach Portal

2nd Day Preliminary Breakout Sessions:

Welcome to the National Crowdfunding Exposition & Conference breakout session agenda, which will consist of moderated panel discussions covering the follow topics:

8:30 am        Continental Breakfast/Coffee Bar

9:00 am – 10:00 am        Breakout Session #1

CSP:  Rewards-Based Crowdfunding

Creative:  Games/Video Games/Smart Phone Apps

Financial:  Venture Capitalists

Technology:  Information Technology

Community:  Education

10:30 am – 11:00 am       Coffee/Bathroom Break

11:00 am – 12:00 pm      Breakout Session #2

CSP: Equity-Based Crowdfunding

Creative: Film/TV/Entertainment/Music

Financial: Angel Investors

Technology:  Security/Fraud Prevention

Community:  Emergency Relief

12:30 pm –  1:00 pm        Coffee/Bathroom Break

1:00 pm  – 2:30 pm        Breakout Session #3

CSP: Donation-Based Crowdfunding

Creative: Art/Dance/Fashion/Theatre

Financial: Financial Analysts

Technology:  Computer Networking/Telecom/ISPs

Community:  Churches/Houses of Faith

2:30 pm – 3:00 pm        Coffee/Bathroom Break

3:00 pm – 4:30 pm        Breakout Session #4

CSP: Create-Based Crowdfunding

Creative: Publishing/Comics/Books

Financial:  Real Estate

Technology: Gadgets/Gizmos

Community: Economic Development

Speakers Bureau:

Welcome to the National Crowdfunding Expo & Conference press room. All editors, reporters, successful crowdfunding campaign managers and industry analysts with press credentials will be allowed to attend this event for free as a VIP guest with access to all keynotes, breakout sessions .

Speakers need to submit high-res photo, 300-word biography and 800-word description what they would like present during keynote speeches, panel discussion and round table discussions. Deadline for submission is February 28, 2013. Click here to fill out the speaker request form.

Press Conference:

Press conference should look just like the one we did for the Crowdfund Texas Conference:

http://www.youtube.com/watch?feature=player_embedded&v=CEd2A2jXsAA

Only credential members of media will be allowed to attend.  The five speakers will make 5-minute comments on their vision for development of American Crowdfunding industry followed by short question and answer session.

Remote site reporters will be provided an audio bridge to listen in on the press conference and ask questions during the Q&A session via twitter by posting questions to @Crowdfunding_PR

Press Rooms:

Three quiet press areas will be available for PR people to reserve to conduct interviews with journalists on the National Crowdfunding Expo & Conference media list. There will be a small RSVP charge around ~$25.00 for 30 minutes to help pay for press room space to make sure rooms are used and are available on a first come, first served basis.

Press List:

Welcome to the National Crowdfunding Expo & Conference press list. All editors, reporters, successful Crowdfunding campaign managers and industry analysts with press credentials will be allowed to attend this event for free as a VIP guest with access to all keynotes, breakout sessions.

Press Kit Room:

All exhibitors will be allowed to provided printed materials for inclusion at the onsite press room as well as the virtual press room on the trade show website.

  1. press releases
  2. white papers
  3. research studies
  4. power point presentations
  5. video clips
  6. photos/logos
  7. executive bios/head shots

Media Sponsorships:

Welcome to the trade show media sponsorship page.  All publications that list a short description of the on their publication’s event calendar and a logo with link back to trade show website will receive a receive a reciprocal mention on the trade show website and publication bins to provide bonus trade show distribution of their magazines to all attendees.  Magazine distribution sponsorship to attendees rooms is also available. Click here to download sponsorship opportunities.

Exhibitors:

Welcome to the National Crowdfunding Exposition & Conference exhibitor’s page.  All publications that list a short description of the Crowdfunding Expo on their publication’s event calendar and a logo with link back to trade show website will receive a receive a reciprocal mention on the trade show website and publication bins to provide bonus trade show distribution of their magazines to all attendees.  Magazine distribution sponsorship to attendees rooms is also available. Click here to register for an exhibit booth.

Front Page PR has helped setup many industry trade shows and would be happy to help anyone setup a national, regional or local Crowdfunding event. Please contact us for more details.

# # #

Please click here to help us Crowdfund this website continued editorial development.

Please click here to help us Crowdfund this website’s editorial development

%d bloggers like this: