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Crowdfunding PR Offers Texas Co-Working Space, Incubator and Accelerator Members a 50% Discount on Media Lists, Press Releases, PR and Media Relations Pitching Services

22 Feb

Texas Entrepreneurs and Startups Located Anywhere in Texas are Encouraged to Take Advantage of Front Page PR’s Free 30-Minute Crowdfunding Consultations to Learn How to Raise $1 Million per Year from More than 20 Million Texas Crowdfunding Investors

  By Robert Hoskins

Company Details:

Front Page PR is one of the leading Crowdfunding PR firms in America

Front Page Public Relations

Front Page Public Relations has been helping startups, mid-sized companies and Fortune 500 corporations develop corporate communications programs for more than 25 years. Our fields of expertise include building websites, generating persuasive content, developing corporate message maps, and planning integrated marketing communications programs that include advertising, media relations, PR and social media management.

Nothing is more important than the story you tell investors and your future customers. Gaining traction during startup mode is one of the toughest challenges bootstrapped entrepreneurs need to master.  Front Page PR specializes in helping young startups develop interesting, polished and persuasive marketing communications messages that will convince new customers to buy your products and services and persuade angel investors to invest in your business. 

For most entrepreneurs, removing the fear, uncertainty and doubt from the sales equation is a critical 1st step in the business development process.  Let us help you gain some marketplace momentum and start building a loyal customer base.  

Below are some very cost-effective ways to start generating some positive publicity for your business. A typical press release generates around 100 stories on leading blogs, magazines, TV stations and other types of media outlets, not just in the United States, but on a worldwide basis.

Offer Details:

For entrepreneurs of co-working spaces, incubators and accelerators, Front Page PR will offer a 50% discount on the following services: 

  1. Building Press/Media Contact Lists

Front Page PR will build a targeted list of media contacts in the United States that cover your product or service category. Front Page PR will spend up to 4 hours @ $150 per hour to build and clean a reporter/media contact list. 

Click here to purchase a Press List at the 50% discounted rate of $300.

  1. Writing/Issuing Press Releases

Front Page PR will spend up to 4 hours @ $150 per hour performing a competitive analysis of your top three competitors as well as research how leading publications are covering their stories. Based on this research we will write a 400-word, highly targeted and SEO’ed press release and issue it over Marketwired.com, the #1 news wire service in the United States.

Each release comes with an analytics report that shows how many media outlets picked up the release, how many people read the release as well as the geographical click-through rate for people who visited the company’s website.

This price does not include external wire service costs, which range around $250 for a 400-word release released in Texas that includes one logo. Extra photos and video attachments range from $75 to $125. Large city releases such LA and NY cost around $390.

Click here to purchase a Press Release at the 50% discounted rate of $300.

  1. Media Relations Campaign

Front Page PR will spend up to 25 hours @ $200 per hour each month calling, emailing and texting tailored media pitches to a precise list of the top 50 reporters that cover your companies products. The goal of this program is build relationships between your executive management team and the media. It is a very labor-intensive process for your execs who will need to develop a message with our help and scheduling time to prepare for interviews and then spending time speaking with the press. It is a process that does not happen overnight and will grow slowly over a 12-month period and may involve press tours and travel. This option requires signing a 12-month contract.

Click here to purchase a Media Relations PR Campaign at the 50% discounted rate of $2,500.

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Contact:
Robert Hoskins

Front Page PR
(512) 627-6622
www.linkedin.com/in/roberthoskins
rhoskins[at]frontpagepr.com
@Crowdfunding_PR (fastest response)
@FrontPage_PR
@Crowdfunding TX

 

 

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Texas Investors, Entrepreneurs and Startups are Invited to Attend a Capital Factory Angel Crowdfunding Event in Austin

27 Jan

“Inside Tips and Secrets on What It Takes to Get Angel Investors to Write the First Check”

Angel Investor Panel Discussion and Question and Answer Session will include guest speakers from the Capital Factory and DreamFunded of Texas

 By Robert Hoskins

Austin, Texas DreamFunded of Texas, Inc. announced that Manny Fernandez, CEO/Co-founder, will be the featured keynote speaker at an open-invitation angel/venture capital event, DreamFunded: Angel Investment Crowdfunding, from 6:00 pm to 8:00 pm on Thursday, January 29, 2015 at the Austin-based Capital Factory located at 701 Brazos Street, Austin, TX 78701. Mr. Fernandez’s keynote will provide “Inside Tips and Secrets on What it Takes to Get Angel Investors to Write the First Check” followed by an angel investor panel board discussion/Q&A session.

DreamFunded.com to Launch Texas Equity Crowdfunding Site Pending Approval from the TSSB

DreamFunded.com to Launch Texas Equity Crowdfunding Site Pending Approval from the TSSB

Click below to RSVP for a free seat at this exclusive angel investor presentation:
http://www.meetup.com/austin-crowdfunding-network/events/102002392/

The purpose of the event is to introduce a new generation of financial technology (fin-tech) investing platforms called Texas Crowdfunding Portals (TCPs) that will soon be providing equity investment opportunities to more than 20 million new Texas investors, who will have the legal right (when the TCP is approved by Texas State Securities Board) to invest up to $5,000 per startup company as angel investors. Investors can click here to register.

This new-style of Texas equity crowdfunding represents a vast departure from the old-school practice of working with broker-dealers where only accredited investors could get access to investments in up and coming high-tech, rapid growth areas to potentially spawn the next Uber, Google, or Facebook.

DreamFunded.com has highly vetted startups within its platform for accredited investor members. This streamlines the investment process and makes it much easier for promising entrepreneurs to market their startup to a wide variety of accredited angel investors,” said Manny Fernandez, DreamFunded.com’s CEO. Click here to apply for startup funding at DreamFunded.com.

Currently DreamFunded.com is active for accredited investors only regardless of what state they live in.  When the platform officially opens the site for non-accredited investors, Crowdfunders also known as Issuers will be able to market their private equity investment deals immediately to more than over 3,400 accredited investors.  This represents a large pool worth millions of dollars of seed and venture capital that is ready and seeking to be invested in attractive new Texas business opportunities.

“Our Texas equity crowdfunding portal is awaiting approval from the Texas State Securities Board (TSSB), but the site is currently open to accredited investors,” said Rexford Hibbs, DreamFunded.com’s CFO.

About Manny Fernandez, CEO, DreamFunded.com

Mr. Manny Fernandez is the founder of SF Angels Group, an angel investing group in San Francisco / Silicon Valley tech startups that is now seeking to invest in Texas-based companies.  Some of DreamFunded’s angel investors include a partner of Capital Factory, an angel member of CTAN and also an early investor of Heritage Bank in Texas.

DreamFunded won the equity crowdfunding leadership award by Startup Grind Monterey Bay.

Manny has been selected to join the prestigious panel of investors at South-by-Southwest Interactive 2015 (SXSW) and is a frequent speaker/judge for pitch contents and conferences across the world.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622
@Crowdfunding_PR
@FrontPage_PR

New Texas Equity Crowdfunding Investment Syndicate Created to Help Unaccredited Investors Learn How to Follow Successful Private Equity Investors

18 Jan

 Join the Texas Equity Crowdfunding Syndicate™ to Follow Experienced Private Equity and Seed Capital Investors that Are Investing in Private Placement Memorandums (PPMs) Being Offered to Unaccredited Investors by Top Texas Equity Crowdfunding Sites

By Robert Hoskins

Austin, Texas – If you are new to the world of equity crowdfunding, then one of the safest ways to invest in new Texas startups is to join the Texas Equity Crowdfunding Syndicate™, which is a large group of unaccredited investors that follow the lead of experienced, seasoned and accredited equity investors that have been investing in private equity and seed investment deals for many years with a higher than average track record.  Join our crowdfunding investment syndicate by filling out the form at the bottom of this page. 

Texas Equity Crowdfunding Investment Syndicate for Unaccredited Investors

Texas Equity Crowdfunding Investment Syndicate Allows Unaccredited Investors to Follow Professional Investors

The Texas Equity Crowdfunding Syndicate follows the most prestigious accelerators and incubators in Texas that continuously shop for, discover, and curate deals from the best startups, entrepreneurs and inventors that are seeking seed investments and venture capital.

For the past 80 years, private equity  investments have been solicited behind closed doors through registered broker/dealers that were only allowed to market private equity deals to a small pool of accredited investors.

But now that the SEC has lifted the ban on General Solicitation, equity crowdfunding sites can now market private equity investment opportunities to more than 8.7 million accredited investors in the United States.  

And for Texas-based startups and businesses, the Texas State Securities Board (TSSB) has now legalized equity crowdfunding, which allows more than 20,000,000 Texas residents 18 years or older to invest up to $5,000 per deal in as many companies per year as they want.  That means every Texas business now has the ability to tap into more than $100 billion of Texas venture capital by issuing offers on Texas crowdfunding portals.

To get started and learn how to become a micro venture capitalist, simply fill out the form below and detail what type of crowdfunding investments you are interested in exploring.  All contact information will be kept extremely confidential, but will allow us to help issuers on various Texas crowdfunding sites and portals to send you valuable PPM investment deals for your review on new equity, debt and convertible note offerings.

This information will be delivered via highly targeted, double opt-in newsletters that will only deliver information on the precise information requested.

Hint: Don’t invest in any industry that you don’t fully understand

At any time, investors can change their investment interest categories or delete their name completely from our general solicitation marketing database if they get bombarded by opportunities that do not meet their specific investment objectives.

 

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Predictions for the Top 15 Crowdfunding Trends that Will Emerge During 2015

22 Dec

New Developments Expected from the SEC, Texas Crowdfunding Portals, Crowdfunding Service Providers, State Banks, Corporate Crowdfunders, Non-Profits and Secondary Trading Markets

By Robert Hoskins

Austin, Texas – Front Page PR predicts the top 15 crowdfunding trends that will emerge by the end of 2015 for the United States crowdfunding industry:

  1. The SEC will do the right thing and surprise the U.S. by introducing rewritten Title III crowdfunding regulations formulated to appease both Wall Street and entrepreneurs.
  2. Texas Incubators/Accelerators will add equity crowdfunding portals to their investment models to earn extra revenue, improve deal flow and tap 20 million unaccredited investors.
  3. There will be a rising tide of third-party crowdfunding service providers needed to produce Private Placement Memorandums (PPMs) and necessary disclosure documentation.
  4. State banks will seize the opportunity to create new revenue streams by setting up crowdfunding equity escrow services that larger banks will probably ignore.
  5. Advertising, PR and social media firms will improve the success rate of million dollar crowdfunding campaigns to more than a 50% success rate regardless of crowdfunding site.
  6. Major corporations like Sony will begin to launch substantial crowdfunding campaigns to test the market demand for their company’s latest and greatest high-tech, clean-tech, bio-tech, fin-tech and film/music products and services
  7. Major corporations will follow IBM’s example by opening their own intranet crowdfunding platforms to allow employees to fast track innovative products and services by using crowdfunding campaigns to override political and corporate management roadblocks.
  8. Major publishing houses will follow Reddit’s and YouTube’s example by launching their own crowdfunding platforms to harness mature electronic commerce & marketing capabilities.
  9. Real Estate will lead the marketplace in offering attractive equity crowdfunding deal flow.
  10. Texas will become one of the largest equity crowdfunding markets in the United States.
  11. More than 50% of U.S. states will approve crowdfunding exemptions by the end of 2015.
  12. By Q4 2015 a secondary market will begin to emerge for trading equity crowdfunding shares.
  13. Crowdfunding investing will cause private equity investors and venture capitalists to lose their ability to take advantage of startups/entrepreneurs who will find it much easier to raise venture capital funding.
  14. Non-profit fundraising organizations will move their entire fundraising operations to a pure online donation-based crowdfunding platform to substantially streamline their organizations and reduce their operating expenses.
  15. As in many early growth industries, large players like GoFundMe, IndieGoGo and Kickstarter will begin buying up smaller sites to increase market share and expand their global presence.

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Contact:
Robert Hoskins
Front Page PR
(512) 627-6622
@Crowdfunding_PR
@FrontPage_PR
@Crowdfunding_TX

Front Page PR Unveils Top 10 Marketing Strategies to Boost 2017 Equity Crowdfunding Campaigns on Angel List, Republic, WeFunder, StartEngine or NextSeed

22 Dec

Does Your Angel List, IndieGoGo, Kickstarter, WeFunder, StartEngine or NextSeed Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Crowdfunding Shares?

By Robert Hoskins

Austin, TexasCrowdfunding PR announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.comIndieGoGo.com, Kickstarter.com, WeFunder.com, StartEngine.com, NextSeed.com or any other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.  

Also Read: What are the Top 20 Title III Equity Crowdfunding Sites Ranked by the Most Amount of Money Raised in the U.S.

Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee.  This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.

For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing. 

Crowdfunding PR has a 28-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.

For the past 5 years, Front Page PR  has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.

Need Help Planning an Equity Crowdfunding Campaign?

If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.

Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns

Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers.  And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.

1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.

A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign.  If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.

2. Writing Effective Press Releases One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.

The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches.  This process is important to be able to effectively position your company successfully against the competition.

In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.

Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.

For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.

And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services.  This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.

Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.

3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.  

If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.  

It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube.  Have social media accounts?  Please follow us and we’ll return the favor.

Don’t have any social media accounts setup?  Need help getting started?  No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.

It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.

4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort.  It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.

The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.

There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.

 5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos.  A very cost-effective way to start this process is to setup a free WordPress website.

A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.

6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on  keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns. 

These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.

If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.

7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.  

The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.

8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.

This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built. 

A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour.  This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job.  Working a list of 300 reporters takes many, many hours of work.  Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup. 

9. Event Marketing –  Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.  

This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.

10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.

Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.

A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.

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Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Please give me a call with all of your curious crowdfunding questions!

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

MassCatalyst Plans to Launch New Auction-Based Equity Crowdfunding Platform in January 2015 in Dallas, Texas

17 Dec

Unlike Rewards-based or Donation-based Crowdfunding, MassCatalyst’s Auction-Based Crowdfunding Portal Will Allow Unaccredited & Accredited Texas Investors to Bid on Equity Shares

By Robert Hoskins

Dallas, TexasMassCatalyst plans to launch a new type of crowdfunding portal that allows investors to bid on equity shares in Texas-based companies in January 2015. The MassCatalyst platform will facilitate both equity and debt crowdfunding ventures for startups and mature companies alike.

MassCatalyst previewed its company back in September at TechCrunch Disrupt (San Francisco) and the platform’s launch couldn’t be more timely. In October, the state of Texas approved rules governing intrastate crowdfunding, which will allow non-accredited investors to take part in investment crowdfunding. Texas is the latest in a series of states seeking to eliminate wealth and income requirements for investors. MassCatalyst founders Bobby Katoli and Jonathan Startz believe that the federal equivalent (i.e., Title III of the JOBS Act) isn’t far behind.

How is MassCatalyst different from other crowdfunding platforms? Donation-based platforms like Kickstarter have paved the way for more advanced models of investment crowdfunding. Unlike other equity and debt platforms, however, MassCatalyst uses a unique auction system—the first known of its kind in the United States. The auction model allows investors to bid on the price per share for equity or the interest rate on debt auctions. The end result is a dynamic and genuine free marketplace for investments in private companies.

Two companies, Glass-Media and Curious Marketplaces, will launch crowdfunding campaigns with MassCatalyst in January 2015. Glass-Media is a marketing company, specializing in interactive projection-based storefront displays, while Curious Marketplaces facilitates community-based, online marketplaces. MassCatalyst has several other companies within the registration phase that it will be presenting to investors early next year.

Starting Dec. 15, investors and businesses can register and begin exploring the platform. MassCatalyst has also launched the The Crowdfunding Channel on YouTube with the goal of helping to educate the public on the industry and fundamental principles of investing.

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CrowdStreet Offers Equity Crowdfunding $2.7 Million Investment Opportunity for Accredited Commercial Real Estate Investors

7 Dec

Crowdfunding Real Estate Marketplace Offers Accredited Investors Opportunity to Capitalize on High-Growth Dallas Metro Area

By Robert Hoskins

Portland, ORCrowdStreet announced it has listed an equity investment opportunity for Timber Oaks, an 11-building, Class A multifamily property in the Dallas metro area. The opportunity is sponsored by Windmill Investments, a privately held, Oregon-based real estate investment and operating company.

CrowdStreet Real Estate Equity Crowdfunding Platform in Indianapolis, Indiana

CrowdStreet Real Estate Equity Crowdfunding Platform in Indianapolis, Indiana

By listing on CrowdStreet, Windmill Investments is raising $2.7 million from accredited investors toward the $18.4 million purchase of a 180-unit, 190,920 square foot complex built in 2010 and located in Midlothian, Texas. With 98 percent occupancy and an acquisition price of $102,000 per unit, the targeted investor IRR is 17.7 percent with average annual cash-on-cash returns to investors of 7.1 percent.

“We are pleased to announce CrowdStreet’s first posting of a multifamily investment opportunity,” said Tore Steen, CrowdStreet’s CEO. “As a Class A property with a high occupancy rate located in a market with strong local job and population growth, Timber Oaks represents the kind of institutional-quality investment that CrowdStreet seeks.”

Investors in Timber Oaks will own an equity percentage interest of Timber Oaks Apartments, teaming up with Windmill Investments, an experienced multifamily owner and operator with more than 1,300 units under management in Oregon, Texas and South Carolina.

“The Timber Oaks project offers CrowdStreet investors a great opportunity to participate in a quality project in a strong market. The Midlothian area has seen a population explosion of more than 136 percent during the last decade and continues to grow,” said Dan Carter, founder of Windmill Investments. “I believe that crowdfunding is the future of commercial real estate investment because it eliminates the middleman and puts investors directly in touch with firms, like Windmill, that have a proven track record of acquiring and operating real estate.”

CrowdStreet provides a crowdfunding marketplace that connects accredited investors with institutional-quality commercial real estate investments. Accredited investors access an intuitively designed portal to find properties, manage offers, track investment performance and build a commercial real estate portfolio.

With its cloud-based fundraising and investor relationship management platform, CrowdStreet offers real estate operators, funds and private equity companies an online vehicle to raise capital and manage relationships with new and existing investors more efficiently and cost effectively.

Windmill Investments LLC is a private real estate investment firm. With over 100 years of collective experience, Windmill seeks out high cash flow multifamily apartments located in growth regions of the U.S. and applies operational expertise to consistently deliver double-digit returns.

Equity Crowdfunding Service Providers (CSPs) Needed to Support the Growing Number of Texas Crowdfunding Portals (TCPs) and Texas Crowdfunding Issuers (TCIs)

4 Dec

Join the Texas Crowdfunding Network of securities attorneys, certified financial advisors, securities sales professionals, investment advisors, escrow agents, certified public accounts for Texas issuers

 By Robert Hoskins

Dallas, Texas – Front Page PR announced that the firm is seeking Equity Crowdfunding Service Providers to partner with in order to serve the growing number of Texas Equity Crowdfunding Portals and their Private Placement Memorandum (PPM) Issuers.

The firm is seeking to build an in-depth Texas Crowdfunding Network of securities lawyers, certified financial advisors, brokers, registered representatives, securities sales professionals, investment advisors, banking escrow agents and many other types of ancillary crowdfunding service providers that are authorized to operate within the guidelines of the Texas Intrastate Crowdfunding Exemption Rules.  Click here to join

Texas Crowdfunding Portals, Issuers and Service Providers

Texas Crowdfunding Portals, Issuers and Service Providers

“Per the Texas Intrastate Crowdfunding Exemption Rules, the top equity crowdfunding sites serving Texas are not allowed to provide any type of guidance or consulting services to their private placement issuers,” said Robert Hoskins, Front Page PR’s Director of Crowdfunding. “These service providers will be needed to help is setup corporate structures, write PPMs, select the most appropriate offering structures, establish accurate offering valuations, set up escrow accounts at Texas banks and ensure that offerings meet strict Texas and SEC securities laws.”

The goal of the Texas Crowdfunding Network is to build the beginning foundation for the brand new Texas crowdfunding industry. As with any new industry aligning the fragmented players and putting them into streamlined business directory where all the players can find each other is critical. This will allow TCI’s to find third-party CSPs that will help them put together their PPMs prior to registering their offering with a leading TCP.

The majority of TCPs are still in the process of filling out their Texas State Securities Board Registration forms. Once filed it will still take several weeks to be approved by the state. In the mean time portals are actively recruiting both accredited and unaccredited investors as well as PPM issuers.

Due to the fact that PPM issuers will need help putting together their financial paperwork and the legal rules that prevent portals for giving any guidance, there is a real need for a database of marketing, legal, securities, investment, investor relations, financial planners, document preparation and banking escrow professionals that issuers can turn to get their paperwork in order.

Financial Industry Regulatory Authority (FINRA)

To give newcomers some insight into the securities and investment industry, here are some FINRA definitions of the various players and their typical roles in the fundraising and investment process:

Brokers:

  • What they are:  While many people use the word broker generically to describe someone who handles stock transactions, the legal definition is somewhat different—and worth knowing. A broker-dealer is a person or company that is in the business of buying and selling securities—stocks, bonds, mutual funds, and certain other investment products—on behalf of its customers (as broker), for its own account (as dealer), or both. Individuals who work for broker-dealers—the sales personnel whom most people call brokers – are technically known as registered representatives.
  • What they offer:  Broker-dealers vary widely in the types of services they offer, falling generally into two categories—full-service and discount brokerage firms. Full-service firms typically charge more for each transaction, but they tend to have large research operations that representatives can tap into when making recommendations, can handle nearly any kind of financial transaction you want to make, and may offer investment planning or other services.Discount broker-dealer firms are usually cheaper, but you may have to research potential investments on your own—though the broker-dealer Web sites may have a lot of information you can use.Registered representatives are primarily securities salespeople and may also go by such generic titles as financial consultant, financial adviser, or investment consultant. The products they can sell you depend on the licenses they hold.For example, a representative who has passed the Series 6 exam can sell only mutual funds, variable annuities, and similar products, while the holder of a Series 7 license can sell a broader array of securities. When a registered representative suggests that you buy or sell a particular security, he or she must have reason to believe that the recommendation is suitable for you based on a host of factors, including your income, portfolio, and overall financial situation, your tolerance for risk, and your stated investment objectives.

Investment Advisers:

  • What they are:  An investment adviser is an individual or company who is paid for providing advice about securities to their clients. Although the terms sound similar, investment advisers are not the same as financial advisers and should not be confused. The term financial adviser is a generic term that usually refers to a broker (or, to use the technical term, a registered representative).By contrast, the term investment adviser is a legal term that refers to an individual or company that is registered as such with either the Securities and Exchange Commission or a state securities regulator. Common names for investment advisers include asset managers, investment counselors, investment managers, portfolio managers, and wealth managers. Investment adviser representatives are individuals who work for and give advice on behalf of registered investment advisers.
  • What they offer:  In addition to providing individually tailored investment advice, some investment advisers manage investment portfolios. Others may offer financial planning services or, if they are properly licensed, brokerage services (such as buying or selling stock or bonds)—or some combination of all these services.

Accountants:

  • What they are:  Accountants are trained to provide professional assistance to individuals and companies in areas including tax and financial planning, tax reporting, auditing, and management consulting.
  • What they offer:  A CPA can help you consider the tax implications of financial decisions you make and assist with other tax-related issues, such as preparing annual tax returns. Some CPAs are also certified by the AICPA as Personal Financial Specialists (PFSs), which means they have met AICPA’s education requirements for providing financial planning services, including assessing your overall financial situation, developing a budget, setting goals for saving and investing, and developing a plan for monitoring your progress and reaching your goals.

Lawyers:

  • What they are:  A lawyer is licensed to give legal advice to clients. Lawyers are trained to tell you about the legal impact one financial planning or investment decision might have on another—such as the tax implications of setting up a certain type of trust for your estate.
  • What they offer:  As with other professionals, the range of services lawyers can provide will vary greatly from individual to individual. For example, if one of your financial goals is leaving your assets to particular people or organizations, you will want to work with a lawyer who specializes in estate planning.

Financial Planners:

  • What they are:  Financial planners can come from a variety of backgrounds and offer a variety of services. They could be brokers or investment advisers, insurance agents or practicing accountants—or they have no financial credentials at all. Some will examine your entire financial picture and help you develop a detailed plan for achieving your financial goals. Others, however, will recommend only the products they sell, which may give you a limited range of choices.
  • What they offer:  The breadth and depth of services a financial planner offers will vary from provider to provider. Some create comprehensive plans that delve into every aspect of your financial life, including savings, investments, insurance, college savings, retirement, taxes and estate planning. Others have a more limited focus, such as insurance or securities. Some only prepare plans, while others also sell investments, insurance, or other products. If they sell products, their recommendations typically will correspond with the products or services they sell.For example, an insurance agent will tell you about insurance products (such as life insurance and annuities) but likely won’t discuss other investment choices (such as stocks, bonds or mutual funds). You’ll want to make certain you fully understand which areas of your financial life a particular planner can—and cannot—help with before you hire that person.

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Contact:
Robert Hoskins

Front Page PR
(512) 627-6622
@Crowdfunding_PR
@FrontPage_PR

Front Page PR Targets New Texas Crowdfunding Portals and Private Placement Issuers with Advertising, Marketing and PR Consulting Services

17 Nov

Offers Texas Crowdfunding Portals (TCPs), Texas Equity Private Placement Issuers & Texas Investors Guidance on the Best Strategies to Launch and Market Successful Crowdfunding Campaigns in Texas

By Robert Hoskins

Austin, Texas – Today a new Texas Crowdfunding Exemption Rule goes into effect that will give the state yet another financial tool to encourage more people with creative ideas to start new businesses in Texas. For the first time in 80 years, businesses will be able to sell equity shares in their business to more than 20 million unaccredited investors who live in Texas via new online Texas crowdfunding portals using general solicitation.

Front Page PR is one of the leading Crowdfunding PR firms in America

Front Page PR is one of the leading Crowdfunding PR firms in America

“Already armed with a zero income tax, low overall tax burden, sensible regulations and low housing costs, Texas is now armed with an even more powerful financial tool, Equity Crowdfunding,” said Robert Hoskins, Front Page PR’s Crowdfunding Director. “This new small business financing tool will be the key to helping businesses, entrepreneurs, and new startups in Texas raise venture capital by selling equity shares in their companies to Texas residents.”

Similar to the way that powerful and exclusive Silicon Valley venture capital firms built their wealth during the 1990s by betting on high-tech startups, every legal resident in Texas can now legally become a micro venture capitalist by investing up to $5,000 per deal in local Texas startups and existing businesses. As crowdfunded deals begin to go public, the wealth and economic development that will be created in Texas will be hard to match.

Texas offer investors a wide variety of industries to choose from including application development, software, mobile apps, communications, information technology, high-tech gadgets, video games, aerospace, aviation, bio-tech, life sciences, clean-tech, energy, oil & gas, real estate, film, entertainment, music and many other promising industries.

Already home to 1.7 million small businesses, gaining access to a market of 20+ million new potential investors combined with the SEC’s legalization of general solicitation will make Texas the best and easiest place in America to start a new business and raise venture capital.

And the seeds for a bumper crop of new Texas Crowdfunding Portals are already being planted. SeedInvest.com/Texas, TexasCrowdfunding.com, TexasEquityShares.com are already in the various stages of building their new crowdfunding portals and filing their applications with the Texas State Securities Board, but soon they will be harvesting their first round of Texas crowdfunded startups.

“SeedInvest has worked primarily with angel, venture capital and other accredited investors to match them up with startups in Texas such as Virtuix, based out of Houston,” said Marc Nathan, SeedInvest’s Managing Director of Texas. “But the Texas crowdfunding exemption will allow us to reach a much wider audience of unaccredited investors.”

“There are many great companies that connect technology startups with sophisticated investors, but we’re focused on working with businesses that want to build and grow with support from investors in their own backyard,” said Amy Forsyth, Texas Crowdfunding’s CEO. “To accomplish this goal we’re taking a different approach than most and plan to focus on featuring local small businesses and early-stage companies that are often overlooked, undervalued and under capitalized.”

“Our crowdfunding portal will be seeking high-tech crowdfunding equity issuers that are focused on Internet technologies, e-commerce, smartphone apps, digital properties and platforms, Software as a Service (SasS), etc.,” said Dusty Brogdon, Texas Equity Shares’ CEO. “We are seeking to serve mid-tier crowdfunding equity issuers with a minimum project value of $200,000+ with a long-term goal of taking the business public within two years.”

“Texas is about to see a dramatic surge in demand for Texas crowdfunding portals, equity private placement issuers and investors. Front Page PR is ready to help these companies bring their products and services to the Texas marketplace,” Hoskins continued. “Armed with the right community outreach programs needed to educate entrepreneurs and investors on the new crowdfunding rules, the possibilities for small business formation and growth in Texas will be limitless.”

Front Page PR provides a portfolio of crowdfunding marketing communications services, which will be instrumental in bringing these new crowdfunding portals to life and helping them launch successful crowdfunding campaigns for their fundraising campaign managers, including:

  • Crowdfunding portal selection
  • Crowdfunding deal structure
  • Crowdfunding disclosure documents
  • Crowdfunding profiles and pitch videos
  • Community outreach strategies
  • Advertising campaigns
  • Email marketing campaigns
  • PR/media relations campaigns
  • Investor education programs

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Texas Equity Crowdfunding Disclosure Requirements

11 Nov

Texas Crowdfunding Issuer
Disclosure Requirements

Texas Approves Equity Crowdfunding Exemption for Non-Accredited Investors

 

Here are the Texas Crowdfunding Issuer Disclosure Requirements for issuing an equity crowdfunding private placement memorandum (PPM) in the state of Texas:

(i) Disclosure statement. A disclosure statement must be made readily available and accessible to each prospective purchaser at the time the offer of securities is made to the prospective purchaser on the Internet website. The disclosure statement must contain all of the following:

(1) Material information and risk factors. All information material to the offering, including, where appropriate, a discussion of significant factors that make the offering speculative or risky. Guidance on the categories of information to include can be found by reviewing the small business offering to be submitted to the information provided by the Texas State Securities Board on its Internet website. Topics to be addressed include, but are not limited to:

(A) general description of the issuer’s business;
(B) history of the issuer’s operations and organization;
(C) management of the company and principal stockholders;
(D) how the proceeds from the offering will be used;
(E) financial information about the issuer;
(F) description of the securities being offered; and
(G) litigation and legal proceedings.

(2) Disclosures. The issuer shall inform all prospective purchasers and investors of the following:

(A) There is no ready market for the sale of the securities acquired from this offering; it may be difficult or impossible for an investor to sell or otherwise dispose of this investment. An investor may be required to hold and bear the financial risks of this investment indefinitely;

(B) The securities have not been registered under federal or state securities laws and, therefore, cannot be resold unless the securities are registered or qualify for an exemption from registration under federal and state law.

(C) In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved; and

(D) No federal or state securities commission or regulatory authority has confirmed the accuracy or determined the adequacy of the disclosure statement or any other information on this Internet website.

(3) Financial statements. Issuers must provide current financial statements certified by the principal executive officer to be true and complete in all material respects. If the issuer has audited or reviewed financial statements, prepared within the last three years, such financial statements must also be provided to investors.

Click here to read the Texas Crowdfunding Issuer Rules.

How to Become a Texas Crowdfunding Issuer (TCI):

To get conduct a Texas equity crowdfunding campaign, Texans need to fill out a Texas Crowdfunding Issuer (TCI) Exemption Notice Form 113.17 and file it with the Texas State Securities Board.

How to Start a Texas Crowdfunding Portal (TCP):

To launch a Texas crowdfunding portal, Texans need to fill out a Texas Crowdfunding Portal (TCP) Registration Form 113.15 and file it with the Texas State Securities Board.

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