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National Seed-Stage Business Accelerator for Real Estate Startups, elmspring, Prepares to Take Advantage of Illinois HB 3429 to Offer Equity Crowdfunding Deals in Chicago

8 Jun

The elmspring accelerator mentors companies such as PeerRealty, which provides a real estate equity crowdfunding platform that soon will be providing a secondary market for crowdfunded assets and private investment offerings

By Robert Hoskins

Chicago, Illinois – The elmspring accelerator applauds the Illinois state legislature for passing HB 3429, a crowdfunding state exemption bill that will allow Illinois small business owners and entrepreneurs the opportunity to raise funds through intrastate equity crowdfunding. The bill has a particular interest to elmspring program participants such as PeerRealty, because they are a real estate crowdfunding platform that will soon be providing a secondary market for crowdfunded assets and private investment offerings.

elmspring business accelerator in Chicago, Illinois

elmspring business accelerator in Chicago, Illinois

According to Elliot Richardson, CEO and President of SBAC, “The passing of HB 3429 allows Illinois to take much needed steps to funnel investment dollars back into the state. Intrastate equity crowdfunding makes it possible for small business owners and entrepreneurs to raise money from one another and invest in Illinois businesses, thus supporting the very communities they live in.”

Thomas Bretz, Co-Founder of elmspring, agreed, “We applaud the efforts of the SBAC in urging the Illinois General Assembly to pass HB 3429. The bill will immediately impact the success of our recent graduating startup, PeerRealty, but also open doors for other future participants with similar business models. Building healthy, innovative and competitive businesses is what elmspring is all about, and the SBAC fully supports that mission.”

The elmspring accelerator was founded by top real estate professionals and offers participants exclusive access to real estate connections and resources. Select start-up companies are provided with seed capital, office space and opportunities to beta test and refine sales strategies. Participants also demonstrate their products to a host of serious investors at the culmination of the three-month elmspring session. The accelerator is now accepting applications for its third Chicago session until June 19, 2015. Please visit elmspringaccelerator.com for more information.

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Fantem Unveils IndieGoGo Crowdfunding Campaign Offering New Oomi, the World’s First Z-Wave Smart Home Built for Everyone

8 May

Oomi’ s Z-Wave MultiSensors gives customers more insight into what is going on inside of their domicile by detecting motion, temperature, light, UV rays, vibrations and humidity

By Robert Hoskins

Chicago, IL – Fantem announces Indiegogo campaign featuring it new Oomi Smart Home System, which includes a new, redesigned controller and a unique multisensor. The new controller, Oomi Touch, is encased in edge-to-edge glass and includes both tactile buttons and capacitive touch controls, offering control of smart home devices as well as television and music. Oomi Multisensor not only detects motion, but also temperature, light and humidity, and more, adding versatility to the home automation system already set apart by intuitive control and ease of use.


Oomi’s patent pending Tap-and-Touch™ technology sets Oomi apart from other systems by allowing for effortless setup and configuration. Oomi Cube, a hub with unrivaled functionality built on the Z-Wave Wireless Mesh Network Technology, instantly recognizes all system accessories and sensors without programming. Self-learning algorithms and adaptive automation allow the system to learn the user’s habits, schedules and preferences to deliver a new level of whole home control.

Oomis Z-Wave MultiSensors gives customers more insight into what is going on inside of their domicile

Oomis Z-Wave MultiSensors gives customers more insight into what is going on inside of their domicile

The latest Oomi smart home technology is available now for preorder on Indiegogo. The campaign offers three bundles, each based on Oomi Cube and Oomi Touch. Bundles also come with a choice of Oomi accessories, allowing contributors to create their ideal smart home.

Oomi bundles include:

  • Oomi Cube plus the choice of one of three Oomi Z-Wave accessories ($279) – limited time pricing
  • Oomi Cube and three Oomi Z-Wave accessories, plus the choice of Oomi Streamer or Oomi Air ($439) – limited time pricing
  • Oomi Cube, both Oomi premium accessories, and a choice of nine Oomi Z-Wave accessories ($699)

Oomi Z-Wave technology-enabled accessories include:

  • Oomi Multisensor. Comprised of a motion, temperature, humidity and ambient light senor, Oomi Multisensor can be mounted, recessed, or placed on a shelf and is 70 percent smaller than leading sensors.
  • Oomi Plug. Wirelessly control home accessories and monitor energy consumption, all with a tiny 56mm x 56mm x 42mm wall outlet. The light band on Oomi Plug changes color to display energy use, offering real-time energy monitoring.
  • Oomi Bulb. Control light output, including shade, just by screwing in this RGB bulb. With the ability to render millions of colors, the Oomi Bulb offers brilliant color or white for perfect ambiance any time of the day or night.

Oomi premium accessories include:

  • Oomi Streamer. Plug the Oomi Streamer into your TV’s HDMI port and instantly access the Internet and HD video.
  • Oomi Air. Monitor airborne pollutants that cause risks to you and your family and record environmental quality.

Lead by Fantem chief executive officer, Winston Cheng, the creators of Oomi boast experience in the smart home space spanning over a decade. Before founding Fantem, Cheng was a vice president at Aeon Labs, the creators of Z-Wave products, and also served as a software engineer for companies such as Zensys and Quantum3D. With its first product Oomi, Fantem seeks to facilitate consumer adoption of smart home technology by removing the complexity and frustration associated with existing systems.

Fantem is a developer of innovative products and solutions for the home. It is dedicated to the worldwide consumer adoption of smart home technology and the Internet of Things (IoT) through the development of home automation solutions that remove the complexity and frustration associated with existing systems.

Together with its global team of experts and partners, Fantem set out to create the first smart home management system that is not only the easiest to install, set-up, and use, but also the first smart home system that is actually smart.

The result of this effort, Oomi, is set to revolutionize the future of home automation, not only by positively impacting upon multiple areas (home safety and security, home environment and home entertainment) of users’ home lives, but by also making it accessible to the everyone – “a system designed for the rest of us!” Fantem is based in Chicago with offices and strategic partners spanning four continents.

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CFX: the Crowd Finance Exchange, a Secondary Stock Exchange for Real Estate Crowdfunding Securities Expected to Be Online within 60-90 Days Pending Approvals

4 May

Shares of crowdfunding offerings purchased on the PeerRealty portal can be resold on the secondary market, subject only to SEC resale restrictions

 By Robert Hoskins

Chicago, ILPeerRealty.com announced the introduction of a secondary market crowdfunding stock exchange called the CFX: Crowd Finance Exchange for crowdfunded assets and other private investment offerings. The mechanics of the secondary market stock exchange are simple. Shares of crowdfunding offerings purchased on the PeerRealty portal can be resold on the secondary market, subject only to SEC resale restrictions.

PeerRealty Real Estate Equity Crowdfunding Platform in Chicago Illinois

PeerRealty Real Estate Equity Crowdfunding Platform in Chicago, Illinois

The secondary market acts as a stock exchange for private investments, allowing investors to buy and sell shares from other participants in the market. The secondary market, branded as “CFX: the Crowd Finance Exchange,” is expected to be online within 60-90 days pending the completion of SEC regulatory procedures.

“PeerRealty is all about providing access, transparency and flexibility, and our secondary market will provide investors with sorely needed liquidity for private placements and crowdfunding offerings,” says PeerRealty COO Juan Hernandez. “Creating a secondary market has been one of our primary goals since we founded PeerRealty last year, and we’re thrilled to announce the arrival of this private exchange to the marketplace.”

PeerRealty has finalized the back-end technology supporting the exchange, and has a patent pending on the technology and process. CFX acts as a centralized asset exchange system, managing the registration of listed assets and the ownership of participating investors.

The internal transaction engine manages incoming orders to buy and sell, and processes these orders using a matching algorithm with price-time priority. The CFX system handles the complete lifecycle of an investment purchase or transfer, including the clearing of investor funds and settlement process of the private assets.

The establishment of a secondary market promises to be a huge development for a quickly growing industry. According to a recent report by research organization Massolution, the equity crowdfunding industry grew by 182% in 2014, with over $1.1 billion raised on equity crowdfunding platforms.

PeerRealty.com is a streamlined, online portal that allows any accredited investor to participate in high-quality real estate deals. A strong team and advisers with institutional backgrounds review and select deals. The leadership team has over 30 years of real estate investing experience, and includes M.B.A.’s from Northwestern University’s Kellogg School of Management, the University of Chicago Booth School of Business, and the University of Miami (FL), along with J.D.’s from the University of Chicago Law School and the University of Miami (FL).

Current investment opportunities available on the PeerRealty platform include a senior housing development project and a retail shopping center in the Chicagoland area.

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Just in Time for Spring BBQs – the GoBQ grill is the Perfect Portable Solution for the Football Tailgating Crowd

13 Apr

The GoBQ Grill is the coolest way to cook a hot meal at the game partying with friends and then put it safely away before the first kickoff

By Robert Hoskins

Chicago, IL – Grilling enthusiasts across the globe are gobbling up a good opportunity to buy a GoBQ Grill during April. Right now outdoor adventurers can get a hot deal on a cool way to grill food at tailgating parties as well as other types of remote grilling opportunities such as hikes, trips to the beach and remote backpacking trips. Apparently the portable grill is serving a big appetite. In less that two weeks, their Indiegogo campaign  has raised more than 120% of their $30,000 goal with 196 backers from over 19 countries worldwide.

The GoBQ Grill is the coolest way to cook a hot meal

The GoBQ Grill is the coolest way to cook a hot meal and pack it away safely before the 1st kickoff!

The Indiegogo campaign can be found here:http://www.IndieGoBQ.com.

I guess that means it’s time to buy a grill and get ready to start cooking outdoors, but now grillers won’t have to be confined to their backyards or tethered to their SUVs.

Weighing in at only eight pounds, the patented GoBQ is a revolutionary grilling system complete with a metal grate cooking surface large enough to feed a family, chain basket to hold charcoal, and lid to contain heat.

But unlike other grills on the market, all GoBQ components fold in on themselves to become a black cylinder that resembles a small, sleek duffel bag. Take it with you camping, tailgating, picnicking, biking, boating or fishing, and people everywhere will ask, “Wait, that’s a grill?”

“What makes the GoBQ unique is you can sling it over your shoulder or stuff it in a backpack,” says co-founder and product chief Eric Goeken, who invented the GoBQ and built its early prototypes in his own garage.

After only five days on the market, critics are already weighing in on the ingenuity of the GoBQ. “Imagine a lightweight portable charcoal grill with nearly 200 square inches of cooking surface that fold up into a tiny little package,” says barbecue and grilling expert Derrick Riches of bbq.about.com. The GoBQ “could revolutionize the portable charcoal grill forever.”

The body of the GoBQ is made of a silicon-coated fiberglass material that can withstand flames and high temperatures. The fabric base, nickel-plated metal grate and charcoal basket all fold up to fit neatly inside the grill’s fabric lid, which also folds together to become its own compact carrying bag. Set up and tear down are a breeze, as the GoBQ body cools to the touch soon after dumping the charcoal embers—unlike other metal grills, which can take forever to cool down.

“The GoBQ is a game changer,” says company co-founder and CEO Todd Zaroban. “Those other so-called portable grills are either too cumbersome to carry or too flimsy to properly cook anything. We believe it will change the way people think about outdoor cooking.”

GoBQ is targeted to ship in August of this year, just in time for college and NFL football tailgating season.

The GoBQ Grill is a portable, packable grill made of heat and flameproof fabric that folds up like a camping chair to fit in a backpack or store in a drawer.  The GoBQ is the patented brainchild of start-up company Grillfold LLC and its founders—product design and engineering guru Eric Goeken, and Todd Zaroban, a successful entrepreneur with 25 years of marketing, branding and web development experience.

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Chicago Real Estate Equity Crowdfunding Site Now Accepting $5,000 Investments from Accredited Investors

19 Mar

PeerRealty Opens $1,000,000 Investment Opportunity for Investors to Invest in the Illinois Riverside Plaza Shopping Center

 By Robert Hoskins

Chicago, IllinoisPeerRealty.com announced that it is now accepting investments from accredited investors interested in investing in the Riverside Plaza shopping center in Belvidere, Illinois. The $1 million offering is one of the largest real estate crowdfunding offerings in Illinois history.

PeerRealty Real Estate Equity Crowdfunding Platform in Chicago Illinois

PeerRealty Real Estate Equity Crowdfunding Platform in Chicago

“When I founded PeerRealty last year, I wanted to give ordinary investors the opportunity to participate in the types of large-scale commercial and residential real estate deals that had previously been reserved for institutional investors,” says PeerRealty CEO Jordan Fishfeld. “I also wanted to give Midwest real estate investors the chance to invest close to home, so I’m thrilled that we’re able to bring real estate crowdfunding opportunities to this largely untapped market.”

Investors had previously been able to make non-binding investment reservations while the due diligence process was being completed. Accredited investors now have the opportunity to participate in an equity investment in Riverside Plaza, a 62,538-square ft shopping center located in the heart of downtown Belvidere, Illinois, one hour northwest of Chicago.

The minimum investment in the offering is $5,000. The deal is sponsored by Crosstown Capital Partners, LLC, a Chicago-based real estate investment firm with over 20 years of experience investing in and managing commercial property.

PeerRealty.com is a streamlined, online portal that allows any accredited investor to participate in high-quality real estate deals. A strong team and advisers with institutional backgrounds review and select deals. The founding team has over 10 years of real estate investing experience, and includes M.B.A.’s from Northwestern University’s Kellogg School of Management, the University of Chicago Booth School of Business, and the University of Miami (FL). Exclusive PeerRealty sponsors include Elmdale Partners, Windy City RE, LLC and Heritage Realty Partners Inc.

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Front Page PR Unveils Top 10 Marketing Strategies to Boost 2017 Equity Crowdfunding Campaigns on Angel List, Republic, WeFunder, StartEngine or NextSeed

22 Dec

Does Your Angel List, IndieGoGo, Kickstarter, WeFunder, StartEngine or NextSeed Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Crowdfunding Shares?

By Robert Hoskins

Austin, TexasCrowdfunding PR announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.comIndieGoGo.com, Kickstarter.com, WeFunder.com, StartEngine.com, NextSeed.com or any other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.  

Also Read: What are the Top 20 Title III Equity Crowdfunding Sites Ranked by the Most Amount of Money Raised in the U.S.

Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee.  This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.

For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing. 

Crowdfunding PR has a 28-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.

For the past 5 years, Front Page PR  has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.

Need Help Planning an Equity Crowdfunding Campaign?

If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.

Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns

Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers.  And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.

1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.

A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign.  If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.

2. Writing Effective Press Releases One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.

The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches.  This process is important to be able to effectively position your company successfully against the competition.

In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.

Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.

For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.

And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services.  This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.

Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.

3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.  

If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.  

It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube.  Have social media accounts?  Please follow us and we’ll return the favor.

Don’t have any social media accounts setup?  Need help getting started?  No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.

It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.

4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort.  It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.

The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.

There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.

 5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos.  A very cost-effective way to start this process is to setup a free WordPress website.

A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.

6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on  keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns. 

These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.

If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.

7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.  

The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.

8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.

This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built. 

A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour.  This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job.  Working a list of 300 reporters takes many, many hours of work.  Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup. 

9. Event Marketing –  Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.  

This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.

10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.

Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.

A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.

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Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Please give me a call with all of your curious crowdfunding questions!

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Teachers Funnel Money to IndieGoGo Crowdfunding Campaign to Teach Kids How to Play Music on Global Basis

8 Dec

The Apollo-M Music Library by LearntoPlayMusic.com Harnesses 300 Million Musicians to Rocket Past 35% of Its Goal in the First Three Days of Its Music Crowdfunding Campaign

By Robert Hoskins

Los Angeles, CA – The Apollo Music Platform (Apollo-M) is the latest innovation from world-leading music education publisher, LearnToPlayMusic.com, and is raising a significant amount on money on IndieGoGo from musicians worldwide. Like Spotify for downloading digital songs or Netflix for downloading to digital movies, Apollo-M gives the 300+ million musicians and music teachers worldwide unlimited access to a massive library of digital music lessons that cover all major types of popular musical instruments, genres, styles and age-groups in an easy-to-use app that can be downloaded for only $4.95.

LearnToPlayMusic's Free Ebook and New Digital Music Teaching Platform

LearnToPlayMusic’s Free Ebook and New Digital Music for Music Teachers that Help Kids Learn How to Play Music

The Apollo-M crowdfunding campaign launched with a goal of raising $100,000 and building invaluable music community support. The response has been remarkable with the campaign exceeding expectations, achieving ‘35% funded’ in just 3 days.

“The appeal of Apollo-M is in having everything that a beginner or professional musician needs to pursue their music dreams, or a music teacher needs to teach their students, in one affordable place,” said Gary Turner, CEO of LearnToPlayMusic.com. “It’s like Netflix for the world of musicians. Instead of paying $25 for one lesson book, anyone can subscribe for just $4.95 per month (free if you’re a teacher), and get unlimited access to the best lessons, eBooks, videos, podcasts, web TV shows, digital sheet music and digital tools for learning and playing music.”

Apollo-M Music Learning Platform Provides Everything a Music Teacher Needs to Teach Kids How to Play Music

Apollo-M Music Learning Platform Provides Everything a Music Teacher Needs to Teach Kids How to Play Music

Apollo-M works on any smart phone, tablet, or home computer and can be used online and offline. Users can play along with 3D game-like music instrument animations and get interactive feedback on how well they have played, and a digital toolkit offers band backing tracks, recording and mixing, tuner, and chord and scale finder functions.

“There really is no other app or website that comes close to matching Apollo-M’s features and value,” said Turner.

“The platform is also a great opportunity for music teachers,” added Turner. “We’re offering free subscriptions to professionals who use the platform as a teaching tool, or distribute their original music lesson content through Apollo-M’s ‘Pay-per-view Revenue Program.'”

“Apollo-M really is the next evolution in music learning,” Turner added. “Our crowdfunding campaign allows everyone to be directly involved in Apollo-M’s continuing development and we’re offering some cool, exclusive perks to supporters of the platform.”

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SEC and SBA Announcements Lay the Foundation for Training Small Businesses on How to Use Crowdfunding in the United States

19 Sep

SBA Partners with SEC to Offer Nationwide Jumpstart Our Business Startups (Jobs) Act Training Programs to Help Small Businesses Learn How to Raise Startup Capital

By Robert Hoskins

Washington, DC – The U.S. Small Business Administration (SBA) announced that it will join the Securities Exchange Commission (SEC) in co-hosting a series of events around the country to help small business owners learn about new opportunities to raise capital under the Jumpstart Our Business Startups (JOBS) Act.  The first event will be hosted by the University of Baltimore’s Merrick School of Business on Sept. 25 from 2 p.m.to 4 p.m. EST.

SBA Partners with SEC on Offer Nationwide Jumpstart Our Business Startups (Jobs) Act Training Programs Events to Help Small Businesses Learn How to Raise Startup Capital

SBA Partners with SEC on Offer Nationwide Jumpstart Our Business Startups (Jobs) Act Training Programs to Help Small Businesses Learn How to Raise Startup Capital

“We believe that any new, inclusive and innovative paths that help small businesses gain access to the capital they need are good things, but these paths should be implemented with prudence and care,” said Javier Saade, Associate Administrator for SBA’s Office of Investment and Innovation. “We’re happy to join forces with the SEC to have these important, interactive discussions with small businesses around the country about existing and pending capital raising options under the JOBS Act.”

The JOBS Act events are intended for existing and aspiring small businesses, including minority-owned, women-owned and veteran-owned small businesses to learn about opportunities to raise capital under the JOBS Act.  One change already in place under the JOBS Act allows firms to advertise certain private offerings and another pending change allows firms to offer and sell securities through crowdfunding.

Representatives from SBA’s Offices of Investment and Innovation and Entrepreneurial Development, will join representatives from SEC’s Offices of Small Business Policy, Investor Education and Advocacy and Minority Women Inclusion to cohost the events highlighting additional ways for small businesses to raise funds under current and proposed SEC rules.

The events are designed for existing and aspiring small businesses, including those that are minority-owned, women-owned, and veteran-owned, and will discuss the JOBS Act, which expands the options that businesses may use to raise capital.  One change already in place gives firms the ability to advertise certain private offerings; a second that is pending will allow firms to offer and sell securities through crowdfunding. The SEC is actively developing rules to implement JOBS Act provisions.

Representatives from the SEC’s Office of Small Business Policy in the Division of Corporation Finance, the Office of Investor Education and Advocacy, and the Office of Minority and Women Inclusion will co-host the events with the SBA’s Office of Investment and Innovation and the SBA’s Office of Entrepreneurial Development.

The events will highlight additional ways small businesses may seek to raise funds under current and proposed SEC rules.  The events will also give small business owners an opportunity to ask questions of the SEC and SBA staff.

The events are free and will give small business owners the opportunity to ask questions of SBA and SEC staff members.  Those interested in registering for the Sept. 25 event at the University of Baltimore may do so: here.

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Positive Letters Needed to Support the SEC’s Ability to Crowdfunding Pass Title III Guidelines for Small Business

8 Sep

The SEC Claims that It Does Not Have Sufficient Positive Industry Support to Implement Title III Crowdfunding. Let’s Change that Today by Sending in 10,000 Letters and Tweets from American Entrepreneurs and Small Businesses that Want Access to Small Business VC

By Robert Hoskins

Washington, D.C. – I’d like to start off by saying “Hats off” to Justin Ryan and Terell Jones for putting on an awesome Kickercon crowdfunding event in Houston last month. It was, by far, the best crowdfunding conference we have attended to date! All of crowdfunding subject matter experts were there, but this conference did a much better job than most because they addressed where the crowdfunding industry is headed instead of just rehashing the old facts and figures of the JOBS Act.

There were numerous tracks on the Texas Intrastate Crowdfunding Exemption, an excellent Crowdfunding Boot Camp put on by InventIt2Day’s Conley Giles, and great panel discussions on the up and coming real estate crowdfunding industry, but the most important event by far was a presentation by Ron Miller, who has been meeting with numerous officials the SEC in an attempt to try and understand the SEC’s hesitation to implement Title III crowdfunding rules, which are now way overdue.

 

Please Retweet - I suppport Title III Crowdfunding

Please Retweet – We support Title III Crowdfunding to Start Small Businesses!

 

Mr. Miller gave a convincing presentation based on comments from SEC Commissioners and many of its staff members.  The SEC is basically saying that in 560+ pages of public comments, the negative comments outweigh the positive comments supporting the implementation and communicated that if they had a lot more positive support from Americans then they would be more motivated to pass the final guidelines.

In the Crowdfunding Industry we pride ourselves on utilizing the crowd to accomplish many objectives such as raising money for crowdfunding campaigns and helping crowdfunding platforms police potential equity investment deals.

Unlike many established industries, members of the crowdfunding industry have very advanced social media capabilities and very large networks of contacts on Facebook, LinkedIn, Twitter, YouTube and other important social media networks. One of Mr. Miller’s main points was that the crowdfunding industry should begin working together to leverage these social media networks to drum more support.

During the event’s Q&A session, with an after show audience of almost 500 crowdfunding enthusiasts, several comments suggested developing a Title III Crowdfunding Support Form Letter and providing the contact information on where to mail or email these positive Title III Crowdfunding support letters.  Others suggested creating HeadTalker or ThunderClap campaigns.

In addition, the audience and the event hosts suggested contacting your U.S. House of Representatives and U.S. State Senators to let them know that support for Title III Crowdfunding Rules will be an important factor when considering who to vote for this fall.

Please show the SEC your overwhelming support for Title III Crowdfunding and let them know that the general public, entrepreneurs and small businesses are 100% behind creating a Title III equity crowdfunding industry in the United States. Please download a copy of this Form Letter, add your contact information and then send it the SEC. It will take less than 5 minutes, but can make a difference for the crowdfunding industry.

Please repost, retweet and reblog this story.  All copyrights are waived on both the text and the image. Please retweet and republish at will!

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Feel free to mention these handles in your tweets:

 

How to Make Money and Create Jobs by Teaching Crowdfunding Training Classes in Your City, State or Country

17 Jul

Did you know that 50% of the 48 contiguous United States don’t have one single crowdfunding training class? That means anyone with a marketing degree can make $49 to $399 per student teaching people how to launch crowdfunding campaigns

By Robert Hoskins

Austin, Texas – One thing that amazes me about the crowdfunding industry is the lack of training programs or community outreach programs that are available on a nationwide basis.  There are plenty of crowdfunding professionals that offer training programs, boot camps and workshops in major metropolitan areas, but what about cities with a population of less than 500,000 people?

How to Launch a Crowdfunding Training Program in Your City or State

Teach a Crowdfunding Training Class in Your City or State to Help Small Businesses to Create New Jobs

In most cases, cities with a population of 100,000 or more people usually have a Chamber of Commerce, Economic Development Council, SBA, SBDC,  and/or SCORE  offices that are setup specifically to help entrepreneurs and startups write business plans and find venture capital.

What surprises me the most about these organizations is that they don’t offer one single local crowdfunding training class on how to use crowdfunding  campaigns to raise money to get small businesses off the ground. Why is that?

There so many smart people out there that already teach business planning, business development, finance, marketing, etc.  Why not include a crowdfunding training class to teach entrepreneurs how to take advantage of the growing $10 billion crowdfunding industry?

Crowdfunding training classes, boot camps and workshops are charging anywhere from $49 for online classes to $399 for onsite conference training programs? Why not roll out these revenue generating programs to rural  America? Anyone familiar with the co-op business model should be able to quickly understand the concept of working with a whole community to share the cost of launching new businesses together.

 Anyone with a marketing background or public speaking experience should be able to read through the standard crowdfunding educational training program and with a little practice could teach millions of Americans how to launch successful crowdfunding campaigns to raise money to start new businesses.

To get a sense of the void of crowdfunding training classes available throughout the United States, please click on the state links below to see how many states have only one or zero crowdfunding training programs:

United States Crowdfunding Training Programs:

 

American Territories:

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