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XChime “Smart” Video Doorbell Indiegogo Crowdfunding Campaign Allows Homeowners to See Who’s at the Front and Garage Doors via Smartphone App

7 Jun

Affordability combined with new video doorbell features such as garage door opener and add-on smart light bulb extend safety to front and garage doors

By Robert Hoskins

Chicago, Illinois – Home security and automation just got a bit smarter with the launch of Xchime’s Indiegogo crowdfunding campaign. With video doorbells being a key part of any home safety setup, Xchime aims to broaden the usefulness by adding convenience and security features such as a garage door opener and smart light bulb integration. Soon after it’s launch, Xchime has exceeded its goal by 200% having raised $45,526 from 431 backers and is already 100% funded with first units expected to ship quickly by August 2017.

XChime Smart Video Doorbell Indiegogo Crowdfunding Campaign Allows Homeowners to See Who's at the Front Door via Smartphone App

XChime Smart Video Doorbell Indiegogo Crowdfunding Campaign Allows Homeowners to See Who’s at the Front Door or Garage Door from Anywhere via a Smartphone App

Expand Beyond the Front Door

Garages are one of the entry points for criminals, typically when home owners forget to (completely) close the garage door. With an additional Xchime unit set up in the garage, instantly view the status of your garage door from your mobile device. Open or close it with one touch from our mobile app, using the optional garage door opener kit add-on accessory. Light is also a major deterrent to would-be thieves. Integrate your smart light bulbs with Xchime to remotely turn on or off exterior lights.

Say Goodbye to Lag

Lag time is a common complaint with other video doorbells. Anyone who’s used one knows the frustration of having a 7 or 8 second delay from when someone pushes the doorbell to when you can see and hear what’s going on. Xchime’s crack team of engineers worked hard to significantly reduce lag time, getting it closer to real-time.

Fits Any Budget

Leading video doorbells range from $199 to $249. Early backers of Xchime can get units for only $129 each, making the Xchime a perfect fit for any home budget.

Xchime features also include:

  • HD video (1080p)
  • Two-way audio
  • Video live-view and communication
  • Latency (lag)-free streaming
  • Night vision
  • Wide-view angle
  • Cloud recording
  • Wide operating temperature range (-40F to 150F)
  • Dual power supply (16-24VAC & 12-24VDC)

The Xchime Story

Xchime isn’t your typical inventor in a garage. The company boasts experienced engineers with backgrounds from Motorola and Qualcomm, along with seed funding from Ufrate and other angel investors to the tune of $420,000. “To fit in each doorframe, Xchime uses the standard rectangular shape design similar to other doorbells on the market, but what makes it stand out from competitors is what’s on the inside,” says CEO Gary Bi. “Our team used our experience in Real-Time Communications to reduce the lag that other video doorbells have, fulfilling the promise of almost instant views of who’s at your door. And why stop there? Home security is about the entire perimeter, not just the front door. Our add-ons mean you can secure your garage and control lights through Xchime for more peace of mind.”

Get your early units of Xchime now at https://www.indiegogo.com/projects/xchime-doorbell-watch-your-home-from-your-phone.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

 

 

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Chicago-based Mother of Two Takes a Bite at the Growing Crowdfunding Industry with Mom-Focused Mumzy.com

22 Aug

Mumzy will also provide small business development resources so a mom’s journey to entrepreneurship doesn’t end when her funding goals are met

By Robert Hoskins

Chicago, Illinois – Chicago-based startup, Mumzy.com, launches new crowdfunding site for creative moms that want to bring brilliant ideas to life by raising capital to launch and grow their businesses. It is a well-known fact that moms are inventive and resourceful and Mumzy’s mission is to support moms whether they are starting a company, developing invention new product, creating a non-profit, or simply looking to raise funds to help a fellow mom.

Mumzy Crowdfunding Platform for Creative Moms

Mumzy Rewards-Based Crowdfunding Platform for Creative Moms

Mumzy was founded to solve one of the biggest problems for innovative moms while harnessing the growing popularity of the crowdfunding industry which had a projected growth of 81% year-over-year and, according to a World Bank report, could be a $90 to $96 billion dollar industry by 2025. This explosive growth has created the need for the industry to become more niche to cater to specific audiences, and Mumzy is the only platform geared towards moms, catering to their unique needs and challenges.

In addition to helping moms raise capital, Mumzy will also provide small business development resources so a mom’s journey to entrepreneurship doesn’t end when her funding goals are met. Furthermore, Mumzy has a built-in community where entrepreneurs can ask questions, connect with like-minded moms and source auxiliary help from people in a similar situation.

Mumzy was founded by Catherine Merritt, a Chicagoan, mother of two boys and vice president at Olson Engage, a Chicago marketing and public relations firm which championed her efforts. When Catherine had her oldest son, Teddy, she had her first mom-inspired invention – and it was a great one! – but with a lack of resources and funding options, her idea never took off. It did, however, pave the path for Mumzy. Having spent over a decade working in marketing, and five years as a mom herself, Catherine brings both personal and professional expertise in helping solve problems for moms.

“By creating a rich, engaged, resourceful platform designed with moms in mind I am confident Mumzy will prove what I already know – moms with great ideas and the support of other moms is not something to take lightly,” said Catherine Merritt.

In partnership with Olson Engage and Juice Interactive, Mumzy was brought to life by some of the best in the business. Mumzy is a dynamic crowdfunding platform with the full capacity to raise funds, promote ideas and engage in a like-minded community for support and encouragement. While mom entrepreneurs are the target user for Mumzy anyone can utilize the platform to further their entrepreneurship goals.

Mumzy has an experienced advisory board made up of Melinda Kramer, CEO of KloudVenture, LLC and one of this year’s “Crain’s Tech 50,” Peter Shankman renowned speaker and author of numerous books including the most recent “Zombie Loyalists: Using Great Service to Create Rabid Fans,” Eric Sheinkop, the founder and CEO of Music Dealers and author of “Hit Brands: How Music Builds Value for the World’s Smartest Brands,” and Bryan Specht, President of Olson Engage, a marketer and communicator with almost two decades of experience who guided the agency’s initial work supporting Mumzy.

“Mumzy is a perfect example of a great idea borne of insights, technology and creativity in a way that can deliver real value and benefit to a community,” said Specht. “Our people are able to connect the dots and generate ideas like Mumzy and we are proud to provide them the freedom to develop and realize unique ideas that have community and business value.”

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Illinois Governor Rauner Signs New Intrastate Equity Crowdfunding Bill into Law

21 Aug

New crowdfunding legislation means more available capital forIllinois entrepreneurs and small businesses, resulting in more Illinois jobs being created by these entrepreneurs and small businesses

By Robert Hoskins

Chicago, Illinois – Governor Rauner has signed intrastate equity crowdfunding into law.  This new vehicle for raising capital empowers the small business community by allowing business owners and entrepreneurs to raise capital from a large number of people.  In exchange, investors receive a small equity interest in the business.

Illinois Equity Crowdfunding Intrastate Exemption

Illinois Equity Crowdfunding Intrastate Exemption

“Intrastate equity crowdfunding can be a game-changer for the small business community, it will allow business owners and entrepreneurs to invest in, and empower one another.  Many states, including Wisconsin, Indiana and Michigan, have already passed legislation allowing companies to raise money in this way.  Passing this legislation has ensured Illinois businesses are able to compete on a level playing field with those in neighboring states,” said Elliot Richardson, Small Business Advocacy Council, CEO.

The SBAC and a coalition of chambers and business groups spearheaded a grass-roots effort to bring intrastate equity crowdfunding to Illinois.  Through the power of critical mass, the small business community worked with legislators and moved this important legislation.  “This is a tremendous step forward for Illinois small businesses and entrepreneurs. This will mean more available capital forIllinois entrepreneurs and small businesses, resulting in more Illinois jobs being created by these entrepreneurs and small businesses,” said attorney, Anthony J. Zeoli of Freeman & Peters LLP.

State Rep. Carol Sente, D-Vernon Hills, issued this statement, “As Co-Chair of the Small Business Owners Caucus in Springfield and primary bill sponsor, I’m thrilled Governor Rauner signed our Crowdfunding bill!  I know the business community has been anxious to see this legislation passed.  It has been a sincere pleasure to work with the SBAC on this and other measures over the years.  Illinois has so much to offer small businesses and today marks a milestone in finding new ways for small businesses to raise capital.”

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National Seed-Stage Business Accelerator for Real Estate Startups, elmspring, Prepares to Take Advantage of Illinois HB 3429 to Offer Equity Crowdfunding Deals in Chicago

8 Jun

The elmspring accelerator mentors companies such as PeerRealty, which provides a real estate equity crowdfunding platform that soon will be providing a secondary market for crowdfunded assets and private investment offerings

By Robert Hoskins

Chicago, Illinois – The elmspring accelerator applauds the Illinois state legislature for passing HB 3429, a crowdfunding state exemption bill that will allow Illinois small business owners and entrepreneurs the opportunity to raise funds through intrastate equity crowdfunding. The bill has a particular interest to elmspring program participants such as PeerRealty, because they are a real estate crowdfunding platform that will soon be providing a secondary market for crowdfunded assets and private investment offerings.

elmspring business accelerator in Chicago, Illinois

elmspring business accelerator in Chicago, Illinois

According to Elliot Richardson, CEO and President of SBAC, “The passing of HB 3429 allows Illinois to take much needed steps to funnel investment dollars back into the state. Intrastate equity crowdfunding makes it possible for small business owners and entrepreneurs to raise money from one another and invest in Illinois businesses, thus supporting the very communities they live in.”

Thomas Bretz, Co-Founder of elmspring, agreed, “We applaud the efforts of the SBAC in urging the Illinois General Assembly to pass HB 3429. The bill will immediately impact the success of our recent graduating startup, PeerRealty, but also open doors for other future participants with similar business models. Building healthy, innovative and competitive businesses is what elmspring is all about, and the SBAC fully supports that mission.”

The elmspring accelerator was founded by top real estate professionals and offers participants exclusive access to real estate connections and resources. Select start-up companies are provided with seed capital, office space and opportunities to beta test and refine sales strategies. Participants also demonstrate their products to a host of serious investors at the culmination of the three-month elmspring session. The accelerator is now accepting applications for its third Chicago session until June 19, 2015. Please visit elmspringaccelerator.com for more information.

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Fantem Unveils IndieGoGo Crowdfunding Campaign Offering New Oomi, the World’s First Z-Wave Smart Home Built for Everyone

8 May

Oomi’ s Z-Wave MultiSensors gives customers more insight into what is going on inside of their domicile by detecting motion, temperature, light, UV rays, vibrations and humidity

By Robert Hoskins

Chicago, IL – Fantem announces Indiegogo campaign featuring it new Oomi Smart Home System, which includes a new, redesigned controller and a unique multisensor. The new controller, Oomi Touch, is encased in edge-to-edge glass and includes both tactile buttons and capacitive touch controls, offering control of smart home devices as well as television and music. Oomi Multisensor not only detects motion, but also temperature, light and humidity, and more, adding versatility to the home automation system already set apart by intuitive control and ease of use.


Oomi’s patent pending Tap-and-Touch™ technology sets Oomi apart from other systems by allowing for effortless setup and configuration. Oomi Cube, a hub with unrivaled functionality built on the Z-Wave Wireless Mesh Network Technology, instantly recognizes all system accessories and sensors without programming. Self-learning algorithms and adaptive automation allow the system to learn the user’s habits, schedules and preferences to deliver a new level of whole home control.

Oomis Z-Wave MultiSensors gives customers more insight into what is going on inside of their domicile

Oomis Z-Wave MultiSensors gives customers more insight into what is going on inside of their domicile

The latest Oomi smart home technology is available now for preorder on Indiegogo. The campaign offers three bundles, each based on Oomi Cube and Oomi Touch. Bundles also come with a choice of Oomi accessories, allowing contributors to create their ideal smart home.

Oomi bundles include:

  • Oomi Cube plus the choice of one of three Oomi Z-Wave accessories ($279) – limited time pricing
  • Oomi Cube and three Oomi Z-Wave accessories, plus the choice of Oomi Streamer or Oomi Air ($439) – limited time pricing
  • Oomi Cube, both Oomi premium accessories, and a choice of nine Oomi Z-Wave accessories ($699)

Oomi Z-Wave technology-enabled accessories include:

  • Oomi Multisensor. Comprised of a motion, temperature, humidity and ambient light senor, Oomi Multisensor can be mounted, recessed, or placed on a shelf and is 70 percent smaller than leading sensors.
  • Oomi Plug. Wirelessly control home accessories and monitor energy consumption, all with a tiny 56mm x 56mm x 42mm wall outlet. The light band on Oomi Plug changes color to display energy use, offering real-time energy monitoring.
  • Oomi Bulb. Control light output, including shade, just by screwing in this RGB bulb. With the ability to render millions of colors, the Oomi Bulb offers brilliant color or white for perfect ambiance any time of the day or night.

Oomi premium accessories include:

  • Oomi Streamer. Plug the Oomi Streamer into your TV’s HDMI port and instantly access the Internet and HD video.
  • Oomi Air. Monitor airborne pollutants that cause risks to you and your family and record environmental quality.

Lead by Fantem chief executive officer, Winston Cheng, the creators of Oomi boast experience in the smart home space spanning over a decade. Before founding Fantem, Cheng was a vice president at Aeon Labs, the creators of Z-Wave products, and also served as a software engineer for companies such as Zensys and Quantum3D. With its first product Oomi, Fantem seeks to facilitate consumer adoption of smart home technology by removing the complexity and frustration associated with existing systems.

Fantem is a developer of innovative products and solutions for the home. It is dedicated to the worldwide consumer adoption of smart home technology and the Internet of Things (IoT) through the development of home automation solutions that remove the complexity and frustration associated with existing systems.

Together with its global team of experts and partners, Fantem set out to create the first smart home management system that is not only the easiest to install, set-up, and use, but also the first smart home system that is actually smart.

The result of this effort, Oomi, is set to revolutionize the future of home automation, not only by positively impacting upon multiple areas (home safety and security, home environment and home entertainment) of users’ home lives, but by also making it accessible to the everyone – “a system designed for the rest of us!” Fantem is based in Chicago with offices and strategic partners spanning four continents.

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CFX: the Crowd Finance Exchange, a Secondary Stock Exchange for Real Estate Crowdfunding Securities Expected to Be Online within 60-90 Days Pending Approvals

4 May

Shares of crowdfunding offerings purchased on the PeerRealty portal can be resold on the secondary market, subject only to SEC resale restrictions

 By Robert Hoskins

Chicago, ILPeerRealty.com announced the introduction of a secondary market crowdfunding stock exchange called the CFX: Crowd Finance Exchange for crowdfunded assets and other private investment offerings. The mechanics of the secondary market stock exchange are simple. Shares of crowdfunding offerings purchased on the PeerRealty portal can be resold on the secondary market, subject only to SEC resale restrictions.

PeerRealty Real Estate Equity Crowdfunding Platform in Chicago Illinois

PeerRealty Real Estate Equity Crowdfunding Platform in Chicago, Illinois

The secondary market acts as a stock exchange for private investments, allowing investors to buy and sell shares from other participants in the market. The secondary market, branded as “CFX: the Crowd Finance Exchange,” is expected to be online within 60-90 days pending the completion of SEC regulatory procedures.

“PeerRealty is all about providing access, transparency and flexibility, and our secondary market will provide investors with sorely needed liquidity for private placements and crowdfunding offerings,” says PeerRealty COO Juan Hernandez. “Creating a secondary market has been one of our primary goals since we founded PeerRealty last year, and we’re thrilled to announce the arrival of this private exchange to the marketplace.”

PeerRealty has finalized the back-end technology supporting the exchange, and has a patent pending on the technology and process. CFX acts as a centralized asset exchange system, managing the registration of listed assets and the ownership of participating investors.

The internal transaction engine manages incoming orders to buy and sell, and processes these orders using a matching algorithm with price-time priority. The CFX system handles the complete lifecycle of an investment purchase or transfer, including the clearing of investor funds and settlement process of the private assets.

The establishment of a secondary market promises to be a huge development for a quickly growing industry. According to a recent report by research organization Massolution, the equity crowdfunding industry grew by 182% in 2014, with over $1.1 billion raised on equity crowdfunding platforms.

PeerRealty.com is a streamlined, online portal that allows any accredited investor to participate in high-quality real estate deals. A strong team and advisers with institutional backgrounds review and select deals. The leadership team has over 30 years of real estate investing experience, and includes M.B.A.’s from Northwestern University’s Kellogg School of Management, the University of Chicago Booth School of Business, and the University of Miami (FL), along with J.D.’s from the University of Chicago Law School and the University of Miami (FL).

Current investment opportunities available on the PeerRealty platform include a senior housing development project and a retail shopping center in the Chicagoland area.

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Just in Time for Spring BBQs – the GoBQ grill is the Perfect Portable Solution for the Football Tailgating Crowd

13 Apr

The GoBQ Grill is the coolest way to cook a hot meal at the game partying with friends and then put it safely away before the first kickoff

By Robert Hoskins

Chicago, IL – Grilling enthusiasts across the globe are gobbling up a good opportunity to buy a GoBQ Grill during April. Right now outdoor adventurers can get a hot deal on a cool way to grill food at tailgating parties as well as other types of remote grilling opportunities such as hikes, trips to the beach and remote backpacking trips. Apparently the portable grill is serving a big appetite. In less that two weeks, their Indiegogo campaign  has raised more than 120% of their $30,000 goal with 196 backers from over 19 countries worldwide.

The GoBQ Grill is the coolest way to cook a hot meal

The GoBQ Grill is the coolest way to cook a hot meal and pack it away safely before the 1st kickoff!

The Indiegogo campaign can be found here:http://www.IndieGoBQ.com.

I guess that means it’s time to buy a grill and get ready to start cooking outdoors, but now grillers won’t have to be confined to their backyards or tethered to their SUVs.

Weighing in at only eight pounds, the patented GoBQ is a revolutionary grilling system complete with a metal grate cooking surface large enough to feed a family, chain basket to hold charcoal, and lid to contain heat.

But unlike other grills on the market, all GoBQ components fold in on themselves to become a black cylinder that resembles a small, sleek duffel bag. Take it with you camping, tailgating, picnicking, biking, boating or fishing, and people everywhere will ask, “Wait, that’s a grill?”

“What makes the GoBQ unique is you can sling it over your shoulder or stuff it in a backpack,” says co-founder and product chief Eric Goeken, who invented the GoBQ and built its early prototypes in his own garage.

After only five days on the market, critics are already weighing in on the ingenuity of the GoBQ. “Imagine a lightweight portable charcoal grill with nearly 200 square inches of cooking surface that fold up into a tiny little package,” says barbecue and grilling expert Derrick Riches of bbq.about.com. The GoBQ “could revolutionize the portable charcoal grill forever.”

The body of the GoBQ is made of a silicon-coated fiberglass material that can withstand flames and high temperatures. The fabric base, nickel-plated metal grate and charcoal basket all fold up to fit neatly inside the grill’s fabric lid, which also folds together to become its own compact carrying bag. Set up and tear down are a breeze, as the GoBQ body cools to the touch soon after dumping the charcoal embers—unlike other metal grills, which can take forever to cool down.

“The GoBQ is a game changer,” says company co-founder and CEO Todd Zaroban. “Those other so-called portable grills are either too cumbersome to carry or too flimsy to properly cook anything. We believe it will change the way people think about outdoor cooking.”

GoBQ is targeted to ship in August of this year, just in time for college and NFL football tailgating season.

The GoBQ Grill is a portable, packable grill made of heat and flameproof fabric that folds up like a camping chair to fit in a backpack or store in a drawer.  The GoBQ is the patented brainchild of start-up company Grillfold LLC and its founders—product design and engineering guru Eric Goeken, and Todd Zaroban, a successful entrepreneur with 25 years of marketing, branding and web development experience.

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Chicago Real Estate Equity Crowdfunding Site Now Accepting $5,000 Investments from Accredited Investors

19 Mar

PeerRealty Opens $1,000,000 Investment Opportunity for Investors to Invest in the Illinois Riverside Plaza Shopping Center

 By Robert Hoskins

Chicago, IllinoisPeerRealty.com announced that it is now accepting investments from accredited investors interested in investing in the Riverside Plaza shopping center in Belvidere, Illinois. The $1 million offering is one of the largest real estate crowdfunding offerings in Illinois history.

PeerRealty Real Estate Equity Crowdfunding Platform in Chicago Illinois

PeerRealty Real Estate Equity Crowdfunding Platform in Chicago

“When I founded PeerRealty last year, I wanted to give ordinary investors the opportunity to participate in the types of large-scale commercial and residential real estate deals that had previously been reserved for institutional investors,” says PeerRealty CEO Jordan Fishfeld. “I also wanted to give Midwest real estate investors the chance to invest close to home, so I’m thrilled that we’re able to bring real estate crowdfunding opportunities to this largely untapped market.”

Investors had previously been able to make non-binding investment reservations while the due diligence process was being completed. Accredited investors now have the opportunity to participate in an equity investment in Riverside Plaza, a 62,538-square ft shopping center located in the heart of downtown Belvidere, Illinois, one hour northwest of Chicago.

The minimum investment in the offering is $5,000. The deal is sponsored by Crosstown Capital Partners, LLC, a Chicago-based real estate investment firm with over 20 years of experience investing in and managing commercial property.

PeerRealty.com is a streamlined, online portal that allows any accredited investor to participate in high-quality real estate deals. A strong team and advisers with institutional backgrounds review and select deals. The founding team has over 10 years of real estate investing experience, and includes M.B.A.’s from Northwestern University’s Kellogg School of Management, the University of Chicago Booth School of Business, and the University of Miami (FL). Exclusive PeerRealty sponsors include Elmdale Partners, Windy City RE, LLC and Heritage Realty Partners Inc.

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Front Page PR Unveils Top 10 Marketing Strategies to Boost 2017 Equity Crowdfunding Campaigns on Angel List, Republic, WeFunder, StartEngine or NextSeed

22 Dec

Does Your Angel List, IndieGoGo, Kickstarter, WeFunder, StartEngine or NextSeed Crowdfunding Campaign Need a Major Advertising, Marketing, PR or Social Media Boost to Sell More Perks, Rewards or Equity Crowdfunding Shares?

By Robert Hoskins

Austin, TexasCrowdfunding PR announced a new Top 10 List of Marketing Strategies to Boost Crowdfunding Campaigns on AngelList.comIndieGoGo.com, Kickstarter.com, WeFunder.com, StartEngine.com, NextSeed.com or any other top crowdfunding sites in the United States. These time-tested, proven marketing strategies will help crowdfunders generate a significant amount of marketplace awareness, which in turn will provide a higher number of click-through visits and better conversion rates when pre-selling popular perks, attractive rewards or selling equity crowdfunding shares.  

Also Read: What are the Top 20 Title III Equity Crowdfunding Sites Ranked by the Most Amount of Money Raised in the U.S.

Using this Top 1o List of Crowdfunding Marketing Strategies, Front Page PR shares valuable marketing methodologies with crowdfunding campaign managers to give them a sense of direction on how to research, plan and launch very cost-effective marketing campaigns with little or no budget for a small consulting fee.  This allows bootstrapped crowdfunders to receive professional consulting services at an affordable price so that they can learn how to generate a significant boost for their crowdfunding profiles traffic before and during their fundraising campaigns.

For serious crowdfunding campaigns that have larger, well-thought out budgets and a real business plan, Front Page PR can maximize their crowdfunding marketing programs to achieve maximum reach and frequency by harnessing a combination of advertising, email marketing, event marketing, media relations, public relations, and social media to gain widespread publicity, earn organic search engine traction and accelerate that growth with paid advertising and sponsored content marketing. 

Crowdfunding PR has a 28-year track record of using successful marketing, PR and social media campaigns to launch products and services, grow businesses, build sales/distribution channels and locate customers with the highest propensity to buy a company’s products and services.

For the past 5 years, Front Page PR  has been employing these same time proven marketing skills to help clients produce successful crowdfunding campaigns.

Need Help Planning an Equity Crowdfunding Campaign?

If you would like to learn the best strategies for marketing your crowdfunding campaign and doing the proper amount of prep work before the crowdfunding campaign begins, please contact Robert Hoskins, Crowdfunding PR at (512) 627-6622 for a free 30-minute consultation.

Top 10 Advertising, Email Marketing, Media Relations, PR & Social Media Tools to Boost Crowdfunding Campaigns

Front Page PR offers the following marketing programs for crowdfunding portals as well as their crowdfunding campaign managers.  And while crowdfunding is the buzzword for 2015, these marketing strategies will serve any entrepreneur, startup or business that wants to launch a product or service in any B2B or B2C vertical business segment. If need some help figuring out your marketing and/or crowdfunding strategies, please fill the business lead form at the bottom of this page.

1. Press Releases – A professionally written press release issued on one of the top 3 news wire services is probably one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.

A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or crowdfunding campaign.  If you email well-written crowdfunding press releases to bloggers like me (rhoskins [at] frontpagepr.com), we may take your press release, turn it into a story and then publish it on our blog that is followed by a global network of media outlets and crowdfunding readers. All stories require a picture, graphic or logo to be accepted.

2. Writing Effective Press Releases One of the hardest things to do in the marketing world is find a great copy writer to generate quality and relevant content. There are a number of companies that troll new Kickstarter and IndieGoGo crowdfunding campaigns offering to write press releases and put them on a wire service for a very cheap price. Front Page PR receives lots of phone calls that lost several hundred dollars and didn’t even get a press release written. The main problem with cheap PR companies is that they do not have the English language mastered. All of Front Page PR writers were born and raised in the United States, speak English as their native language and write content in Associated Press (AP) style, which is what all media outlets require.

The other consideration is how much time and effort a PR firm invests in the researching and writing of a press release. This means doing a competitive analysis of similar products and services on crowdfunding sites as well as researching top competitors via Google searches.  This process is important to be able to effectively position your company successfully against the competition.

In addition, a PR firm should spend many hours researching the editorial environments and only target media outlets that contain the highest composition of client’s correct target audience, which will need to have a high propensity to buy the products and services being offered as perks/rewards during the crowdfunding campaign.

Excellent writing requires time, effort and cannot been done effectively for less than $800 to a $1,000 per release depending on the complexity of the subject matter. More importantly, the same prep work that is done to write the press release is also critical when writing highly tailored media pitches that are sent via email and social media to entice reporters to cover a story.

For example, if you are trying to sell triangles, the PR account executive will need to research and find triangle magazines to see what type of stories are being written for their readers. The problem is that most low-priced firms do not put in the time to understand what types of stories will be accepted and which ones will be rejected. Sending a triangle story to a circle or a square magazine will never work.

And, even if by pure luck you convinced a circle reporter to write a triangle story, it would be pointless because circle readers only read circle magazines to learn about circle related products and services. They have zero interest in buying anything but circle products and services.  This sounds like a simple concept, but ask any reporter how many pitches that they receive on a daily basis that do not fit their editorial environment and they will tell you they hit the delete button in less than two seconds.

Thus, hiring a PR firm that can build a precise database of only triangle media outlets and sending only carefully crafted triangle media pitches is essential to generating positive news coverage and feature articles.

3. Social Media Networks – The second most important thing after using PR to generate positive publicity is to build a large social media network so that you’ll have a massive group of people with which to share your news and marketing materials.  

If you have network of 5,000 contacts that each have following of 5,000 contacts, you can use social media networks to reach a potential audience of 25 million people for free.  

It is very important to build social media profiles on Facebook, Google+, Instagram, LinkedIn, Pinterest, StumbleUpon, Tumblr, Twitter, WordPress and YouTube.  Have social media accounts?  Please follow us and we’ll return the favor.

Don’t have any social media accounts setup?  Need help getting started?  No problem, Front Page PR can get 10 or more social media accounts setup for you is less than a week.

It would be wise to shoot for a goal of 2,500 Friends/Likes on Facebook, 2,500 connections on LinkedIn and at least 5,000 to 10,000 real followers on Twitter. This may take several months, but needs to be done before trying to launch a successful crowdfunding campaign.

4. Sponsored Social Media Posts – If you are new to social media, it won’t take you very long to realize that building a solid base of qualified social media contacts takes a lot of time and effort.  It can sometimes be disheartening to follow several hundred people in a day only to receive a 25% response rate from people that return the favor.

The good news is that Facebook, LinkedIn and Twitter all have a wide variety of digital advertising, sponsored posts and content marketing options that can significantly speed up the process of gaining likes, followers, shares and retweets.

There are so many different advertising options that it can be very confusing to know what to try first, what options work best and what kind of budget will be needed to achieve the desired response rates. Hiring an experienced social media team like Front Page PR is the best way to achieve short-term success.

 5. Content Marketing – One of the best ways to build awareness for your products and services is to utilize a content marketing strategy to distribute your company’s press releases, blog posts, photos and videos.  A very cost-effective way to start this process is to setup a free WordPress website.

A WordPress site is great for generating content and then sharing it with all of your social media accounts via its Real Simple Syndication (RSS) feed. Every time you post a new blog, a news story, photos, videos and/or URLs links, the WordPress site will automatically push the new content to all of your social media profiles at the same time with the push of one button.

6. Media Databases – The foundation for every good PR campaign is a highly targeted media database. Front Page PR uses very expensive PR database tools such as Cision, Meltwater and Vocus to do sorts on every media outlet in the United States to find reporters based on  keywords in their news coverage bios and the last several articles they have written. These services cost $3,000 to $5,000 per year, but are a critical tool is creating targeted PR campaigns. 

These tools make it very easy to do a sort and generate a list of several hundred reporters that cover a subject matter, but it is a very time consuming process to clean the list and purge reporters that do not fit the right profile. This is why high-end PR firms charge more money for our services. It is also why our success rate is significantly higher than cheaper PR firms that want to sell you their services online with a credit card without ever having the chance to talk to a live person.

If you would like save some and do the hard work yourself, Front Page PR will build PR databases for clients at $1 per contact. This will be the initial sort that contains 300 to 500 reporters based on the keywords in their writer bios. The problem is that these databases still need to be cleaned to weed out reporters that may have the right keywords in their bio, but haven’t written about the subject matter in many months or perhaps they have a negative tendency. You’ll have to Google search every single reporter on the list to find out who the best reporters are to contact.

7. Media Pitches – Conducting good research on a reporter’s beat, their last three stories and the media outlet’s editorial environment is the key to writing a persuasive media pitch. Media pitches can be sent via email and/or through social media networks based on the reporter’s preferences.  

The best strategy is to send each reporter their own personalized pitch based on what they have written over the past six weeks. Imagine how much time it takes to read the last three stories that a reporter has written and then sending each reporter a personalized media pitch for a list of 300 reporters. It requires a lot of time and effort, but the payoff is well worth the effort.

8. Media Relations – Once a PR database has been built, good PR firms like Front Page PR have very experienced media relations experts that work with the press to build relationships between their client’s executives and reporters. These relationships require a lot of time and effort to build, but will lead to many successful media interviews.

This process also involves media training executives and teaching them how to share the right kind of information with reporters. Providing reporters with news they can use is the best way to generate interviews that lead to feature articles and a long lasting relationship with each reporter. Reporters will return to their reliable sources over and over to write numerous stories once a relationship has been built. 

A good media relations pro will spend anywhere from 20 to 40 hours a week pitching reporters via email and twitter. Most junior PR people make at least $25 to $50 an hour.  This is another good example of why anyone that offers to do a press release for $300 simply cannot afford to do a good job.  Working a list of 300 reporters takes many, many hours of work.  Sometimes it takes several hours of emailing, checking schedules and making phone calls just to get one interview setup. 

9. Event Marketing –  Event marketing is a great tool to use during the bottom of the “U” also know as the “Lull” during the middle of a campaign. When planning a crowdfunding campaign’s launch date, scheduling the crowdfunding campaign so that a major trade show like CES, Cebit or Interop falls right in the middle of the campaign is an excellent strategy.  

This allows a client to generate lots of publicity for the campaign’s launch, more news at the major trade show event (where all industry reporters and industry analysts congregate), and then even more news as the campaign exceeds its fundraising goal and/or stretch goals toward the end of the campaign.

10. Email Marketing – Email marketing isn’t used as much during crowdfunding campaigns as PR and social media, but it is the most successful type of marketing that can be used to deliver paying customers to successful crowdfunding campaigns.

Most startups have a new website, but most haven’t had time to build up a good database of customers. Front Page PR can help clients build double opt-in email databases of interested customers by offering them an opportunity to learn more about a product/service, downloading a free white paper, requesting early bird discounts/coupons, subscribing to newsletters, etc.

A database of qualified customer emails is very useful for pre-selling perks and rewards and building a customer loyalty network. A large database of prospects is also an extremely useful tool when trying to build large social media networks.

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Want to talk a crowdfunding PR professional about consulting services or hiring a PR firm? Please give me a call with all of your curious crowdfunding questions!

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.

Teachers Funnel Money to IndieGoGo Crowdfunding Campaign to Teach Kids How to Play Music on Global Basis

8 Dec

The Apollo-M Music Library by LearntoPlayMusic.com Harnesses 300 Million Musicians to Rocket Past 35% of Its Goal in the First Three Days of Its Music Crowdfunding Campaign

By Robert Hoskins

Los Angeles, CA – The Apollo Music Platform (Apollo-M) is the latest innovation from world-leading music education publisher, LearnToPlayMusic.com, and is raising a significant amount on money on IndieGoGo from musicians worldwide. Like Spotify for downloading digital songs or Netflix for downloading to digital movies, Apollo-M gives the 300+ million musicians and music teachers worldwide unlimited access to a massive library of digital music lessons that cover all major types of popular musical instruments, genres, styles and age-groups in an easy-to-use app that can be downloaded for only $4.95.

LearnToPlayMusic's Free Ebook and New Digital Music Teaching Platform

LearnToPlayMusic’s Free Ebook and New Digital Music for Music Teachers that Help Kids Learn How to Play Music

The Apollo-M crowdfunding campaign launched with a goal of raising $100,000 and building invaluable music community support. The response has been remarkable with the campaign exceeding expectations, achieving ‘35% funded’ in just 3 days.

“The appeal of Apollo-M is in having everything that a beginner or professional musician needs to pursue their music dreams, or a music teacher needs to teach their students, in one affordable place,” said Gary Turner, CEO of LearnToPlayMusic.com. “It’s like Netflix for the world of musicians. Instead of paying $25 for one lesson book, anyone can subscribe for just $4.95 per month (free if you’re a teacher), and get unlimited access to the best lessons, eBooks, videos, podcasts, web TV shows, digital sheet music and digital tools for learning and playing music.”

Apollo-M Music Learning Platform Provides Everything a Music Teacher Needs to Teach Kids How to Play Music

Apollo-M Music Learning Platform Provides Everything a Music Teacher Needs to Teach Kids How to Play Music

Apollo-M works on any smart phone, tablet, or home computer and can be used online and offline. Users can play along with 3D game-like music instrument animations and get interactive feedback on how well they have played, and a digital toolkit offers band backing tracks, recording and mixing, tuner, and chord and scale finder functions.

“There really is no other app or website that comes close to matching Apollo-M’s features and value,” said Turner.

“The platform is also a great opportunity for music teachers,” added Turner. “We’re offering free subscriptions to professionals who use the platform as a teaching tool, or distribute their original music lesson content through Apollo-M’s ‘Pay-per-view Revenue Program.'”

“Apollo-M really is the next evolution in music learning,” Turner added. “Our crowdfunding campaign allows everyone to be directly involved in Apollo-M’s continuing development and we’re offering some cool, exclusive perks to supporters of the platform.”

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