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Sony Global Education Launches a KOOV Indiegogo Campaign to Fund a Software Coding and Robotics Kit for the Next Generation of Innovators

10 Jul

KOOV is already available in Japan and China, and Sony is now looking to expand the program to the United States

By Robert HoskinsCrowdfunding PR

San Diego, California Sony Electronics in conjunction with Sony Global Education announced that the KOOV Indiegogo crowdfunding campaign to fund a new coding and robotics kit for the next generation of young innovators has raised more than half of it crowdfunding goal.

The Sony Global Education team developed KOOV as a fresh approach to learning robotics and programming. KOOV is already available in Japan and China, and Sony is now looking to expand the program to the US in order to gain feedback and insight into the American market.

KOOV: The all-in-one coding, robotics and design kit for the next generation of innovators from Sony

KOOV: The all-in-one coding, robotics and design kit for the next generation of innovators from Sony

KOOV is a robotics and coding educational kit made up of blocks, sensors, motors, actuators, and a companion app that teaches children core concepts about design, coding and robotics. The app also features a secure social space, where children can share their designs and code with other young inventors from around the world.

The blocks can be assembled into any shape, with the final figure capable of being controlled as a robot. The kit encourages learners to “Play” by building with 7 kinds of translucent blocks, “Code” by controlling the assembled figure through the KOOV app, and “Create” by embracing their creativity and imagination.

Sony Global Education believes that the teaching materials for robotics and programming will play a major role in cultivating STEM literacy and nurturing the next generation of problem solvers.

KOOV was built on the belief that STEM learning tools should be accessible to all children.  Through the use of inclusive colors, shareable design and the goal of building a foundation for future STEM learning, Sony hopes to attract parents of children 8 to 14 years old, with equal emphasis on boys and girls.

Pre-orders are available for a limited time beginning June 20th via Indiegogo, with product scheduled to ship to backers in early December. The suggested retail price is $359 for the Starter Kit and $499 for the Advanced Kit with limited quantities available at discounts of up to 40% for early backers.  Interested consumers can learn more about KOOV, and place preorders at https://igg.me/at/KOOV.

 

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding PR” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following and is dedicated to supporting a wide variety of donation, rewards and equity crowdfunding campaigns.
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SoftBank Vision Fund Raises $93 Billion of $100 Billion Goal from the Kingdom of Saudi Arabia’s PIF, the SoftBank Group and the UAE’s Mubadala Investment Company

22 May

The Vision Fund is expected to be active across a wide range of technology sectors, including: IoT, artificial intelligence, robotics, mobile apps, computing, communications infrastructure, telecoms, computational biology and other data-driven business models, cloud technologies and software, consumer internet businesses and fin-tech

By Robert Hoskins

St. Helier, Jersey –  The SoftBank Vision Fund announced its first major close with over U.S.$93 billion of committed capital. In addition to SoftBank Group Corp (SBG) and the Public Investment Fund of the Kingdom of Saudi Arabia (PIF) as previously announced, investors in the Fund also include the Mubadala Investment Company of the United Arab Emirates (Mubadala), Apple Inc. (Apple), Foxconn Technology Group (Foxconn), Qualcomm Incorporated (Qualcomm) and Sharp Corporation (Sharp).

The Fund is targeting a total of U.S.$100 billion of committed capital, with a final close within six months.

SoftBank Vision Fund announced its first major close with over $93 billion of committed capital

SoftBank Vision Fund announced its first major close with over $93 billion of committed capital

SBG created the SoftBank Vision Fund as a result of its strongly held belief that the next stage of the Information Revolution is underway, and building the businesses that will make this possible will require unprecedented large scale long-term investment. Additionally, the Fund’s portfolio companies are expected to significantly benefit from SBG’s global scale and operational expertise, as well as its ecosystem of group portfolio companies (including Sprint and Yahoo Japan); this will thereby help them to accelerate their own growth profile.

The Fund will be SBG’s primary vehicle to realise its SoftBank 2.0 vision, with preferred access to investments of U.S. $100 million or more that meet the Fund’s investment strategy.

Masayoshi Son, Chairman & CEO of SoftBank Group Corp. said, “Technology has the potential to address the biggest challenges and risks facing humanity today. The businesses working to solve these problems will require patient long-term capital and visionary strategic investment partners with the resources to nurture their success. SoftBank has long made bold investments in transformative technologies and supported disruptive entrepreneurs. The SoftBank Vision Fund is consistent with this strategy and will help build and grow businesses creating the foundational platforms of the next stage of the Information Revolution.”

H.E. Yasir Al Rumayyan, Managing Director of the Public Investment Fund of the Kingdom of Saudi Arabia, added, “Our investment in the SoftBank Vision Fund alongside other sovereign and corporate investors is an important part of our overall investment strategy. We are building a portfolio that is diversified across sectors, asset classes and geographies, and expect the Vision Fund to act as a platform to access a range of exciting, emerging opportunities in the technology sector. We expect that this will, in turn, help enable the Public Investment Fund’s role in supporting the Kingdom of Saudi Arabia’s Vision 2030 strategy to develop a diversified, knowledge-based economy.”

Khaldoon Khalifa Al Mubarak, Group CEO of Mubadala Investment Company, said, “Our participation in the SoftBank Vision Fund perfectly complements Mubadala’s strategy as a long-term global investor and partner to the technology sector’s high-growth companies. Technology and innovation are central to the UAE’s economic diversification strategy, and we believe the Vision Fund has the scale to deploy significant capital into these disruptive industries that are shaping the future.”

Investment Strategy

The Fund will target meaningful, long-term investments in companies and foundational platform businesses that seek to enable the next age of innovation.

The Fund will seek to acquire minority and majority interests in both private and public companies, from emerging technology businesses to established, multi-billion dollar companies requiring substantial growth funding.

The Fund is expected to be active across a wide range of technology sectors, including but not limited to: IoT, artificial intelligence, robotics, mobile applications and computing, communications infrastructure and telecoms, computational biology and other data-driven business models, cloud technologies and software, consumer internet businesses and financial technology.

The Fund will have the right to acquire certain investments already acquired (or agreed to be acquired) by the SoftBank Group, including 24.99% of its holding in ARM, and investments in Guardant Health, Intelsat, NVIDIA, OneWeb and SoFi.

Key Leadership

The Fund will be advised by wholly-owned subsidiaries of SBG, known collectively as “SB Investment Advisers.”

Rajeev Misra will serve as the CEO of SB Investment Advisers and will be a member of the Investment Committee. He will play a key role in all Fund transactions, supported by a highly-experienced global team across offices in London, San Carlos, and Tokyo.

Nizar Al-Bassam and Dalinc Ariburnu of newly formed Centricus, who advised on structuring and fund raising efforts for the Vision Fund, will continue their roles as advisers.

ARM group

  • SBG’s commitment to invest U.S. $28 billion in the Fund will be partially satisfied through the in-kind contribution of approximately 24.99% of the shares in ARM Holdings plc, at a value of approximately U.S.$8.2 billion.
  • ARM will continue to be a consolidated subsidiary of SBG. SBG will continue to control (directly and indirectly) 100% of the voting rights of ARM, through its retained ownership of approximately 75.01% of the shares and its ownership of the entities managing and advising the Fund.
  • In the course of discussions with certain investors in the Fund, a portion of ARM was requested to be transferred into the Fund based on the shared vision on the huge growth potential of ARM
  • There will be no change to the Board, governance structure or operations of ARM as a result of the transfer.
  • The investors in the Fund will not gain any special commercial benefits from ARM’s operating business.

Relationship to SoftBank Group Corp.

  • The Fund’s general partner is a wholly-owned subsidiary of SBG, as are each of the SB Investment Advisers, including the Fund’s primary investment adviser, SB Investment Advisers (UK) Limited.
  • SBG has subscribed for commitments of U.S. $28 billion to the Fund to be contributed through a combination of equity in ARM and cash on hand. The Fund will be consolidated by SBG for accounting purposes.
  • While the Fund will be the primary investment vehicle for investments in excess of U.S.$100 million consistent with the Fund’s investment strategy, SBG (and its subsidiaries) may continue to make certain investments outside of the Fund, including (but not limited to) investments in early stage VC, strategic investments done at the operating company level, and/or other investments which do not fall within the Fund’s investment strategy and criteria.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.

VerteCore Technologies Raises $344,894 for New Mobile Back Pain Relief Medical Device

27 May
Chiropractor Explaining How a VerteCore Lift Can Help Overweight Patients

Chiropractor Explaining How a VerteCore Lift Can Help Overweight Patients with Back Pain Relief

More than 740 backers will receive affordable, convenient, and comfortable back pain relief beginning July 2016

By Robert Hoskins

Dallas, Texas – VerteCore Technologies announced that the company’s Indiegogo “Instant Back Pain Relief” crowdfunding campaign continues to exceed fundraising expectations raising more than 424% of the planned crowdfunding goal of $65,000, which makes it one of the Top 10 most crowdfunded health projects on Indiegogo. To continue this momentum the crowdfunding campaign team has decided to add several more last minute perks/rewards and a Memorial Day Special for Veterans that will allow enthusiastic customers to order the new “VerteCore Lift” before the price goes back up to the MSRP of $599 on June 5, 2016.

VerteCore Technologies Soars 410% Past Indiegogo Crowdfunding Goal

VerteCore Technologies Soars 410% Past Indiegogo Crowdfunding Goal to $266,151

Customers will receive the VerteCore Lift and instant lower back pain relief beginning July 2016: https://www.indiegogo.com/projects/vertecore-lift-receive-instant-back-pain-relief/x/10787427#/

The VerteCore Lift provides instant back pain relief for Bulging or Herniated Discs, Sciatica, Functional Scoliosis, S I Joint Disfunction, Stable Spondylolisthesis or Degenerative Disc Disease. If any of the above applies to you or a loved one, then this product was created to make your life better and give you immediate back pain relief! Please share this story with people that have these conditions.

Unlike many crowdfunding campaigns that are funding entrepreneurs who are trying to raise money to cover startup costs and/or prototype development, VerteCore’s products have been developed, tested and recommended by leading medical professionals. They see this back pain relieving, Class 1, FDA-cleared medical device as the most affordable, convenient and comfortable way to treat back pain with on-the-go spinal decompression, making it unique in the orthopedic and spine treatment industry.

“Obviously, we are extremely pleased to see such a huge demand for our VerteCore Lift and we would like to attribute our outstanding success to all of our discerning Indiegogo contributors. With a special thanks to the proactive support and planning from our crowdfunding campaign marketing partner, Robert Hoskins, Front Page PR’s Director of Crowdfunding as well as John Vaskis, Indiegogo’s Senior Director of Hardware, Technology and Design. They were all instrumental in helping us achieve our campaign’s outstanding success,” said Paul Leake, VerteCore’s Managing Director.

“Due to the heavy demand that the Indiegogo campaign has generated to date, we have decided to extend our crowdfunding campaign through June 4th in order to allow as many customers/channel partners as possible to take advantage of our specials and discounts before the price goes up,” Leake continued. “We have had added some cool new stretch goal incentives/product bundles that will make the VerteCore Lift even more attractive as our fundraising campaign comes to an end.”

“This crowdfunding campaign is a text book example of what can be achieved by utilizing a  two-month crowdfunding prep-work campaign prior to launching a crowdfunding campaign to enhance social media credentials, build a very large crowd of crowdfunding campaign supporters and generate as much positive publicity as possible before the crowdfunding campaign begins,” Hoskins added. “This process also allows companies to build relationships with new customers and engage with them to receive important pre-campaign feedback so that 99% of wrinkles can be ironed out of crowdfunding profiles, pitch videos, perks and calls-to-action prior to the fundraising effort, not during the actual crowdfunding campaign.”

For back pain customers that do not want to miss out on VerteCore’s discounts and specials, please purchase one of the remaining Indiegogo crowdfunding perks and rewards before June 4th:

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

Leading Crowdfunding Research Industry Analyst Firm Forecasts $34.4 Billion Global Industry Growth in 2015

31 Mar

Massolution crowdfunding research reports that crowdfunding portals raised $16.2 billion in 2014, a 167% increase over the $6.1 billion raised in 2013

 By Robert Hoskins

Los Angeles, California – Crowdfunding is accelerating at an unprecedented rate and impacting government policy, informing enterprise innovation, and changing the role of financial institutions around the world. Massolution, the leading research firm in world that specializes in reporting on the growing crowdfunding industry, released its annual 2015CF – Crowdfunding Industry Report

2015 Crowdfunding Industry Report Covering the United States Europe Asia, South America and Africa

2015 Crowdfunding Industry Report Covering the United States, Europe, Asia, South America, Oceania and Africa

After collecting data on 1,250 active crowdfunding platforms (CFPs) worldwide and undertaking significant further research, the results reveal that CFPs raised $16.2 billion in 2014, a 167% increase over the $6.1 billion raised in 2013.

North America still accounts for the largest market but 2014 saw Asia overtake Europe, by a small margin. With exponential growth in Asia, Massolution forecasts this lead will increase significantly in 2015 with the delta between Asia and Europe increasing to over $4 Billion.

The report predicts that Europe’s 20.1% of market share in 2014 will decline slightly in 2015 when Europe will account for 18.8% of the worldwide market.

“In April 2013 we predicted that total crowdfunding volume by the end of 2013 would nearly double from 2012’s $2.7 billion but in fact the market reached $6.1 billion, largely due to faster growth than anticipated in Asia. Acceleration continued in 2014 achieving an impressive $16.2 billion in funding volume and we are forecasting that worldwide crowdfunding volumes will more than double again in 2015, to reach $34.4,” said Carl Esposti, Massolution’s CEO.  “Surprises materializing from this year’s research included GoFundMe topping Kickstarter as the largest donation/reward based CFP and astounding growth in the P2P lending market in Asia, stemming largely from the Chinese market. Further, the top 5 CFPs in North America increased wallet share during the period 2011-14 while in Europe the top 5 lost 30% of their market share, indicating that the markets in North America and Europe are shaping up very differently.”

Growth Rates By Region in 2014
North America retained its market lead in 2014 but Asia topped Europe to become the second largest region by funding volume.

  • North America: crowdfunding volumes grew 145% to $9.46 billion
  • Asia: crowdfunding volumes grew 320% to $3.4 billion
  • Europe: crowdfunding volumes grew 141% to $3.26 billion
  • South America, Oceania and Africa grew 167%, 59% and 101%, respectively

Growth Rates By Models in 2014
The growth in funding volumes continued to be primarily driven by lending-based crowdfunding, but significant annual growth in equity-based crowdfunding and increased adoption of newer hybrid and royalty-based models indicates that the allocation of funding volume across different models will be more highly distributed over the coming years.

  • Lending-based crowdfunding grew 223% to $11.08 billion
  • Equity-based crowdfunding grew 182% to $1.1 billion
  • Hybrid-based crowdfunding grew 290% to $487 million
  • Royalty-based crowdfunding grew 336% to $273 million
  • Donation- and Reward-based crowdfunding grew 45% and 84% respectively

Most Active Categories in 2014
Crowdfunding’s popularity as a way to fund creative, philanthropic, and social endeavors still prevails but crowdfunding’s application for entrepreneurial ventures began to gain significant traction over the last few years. Business and Entrepreneurship had become the lead category by 2012 at 27.4% of total crowdfunding volume and in 2014 had increased in importance, accounting for over 40% of worldwide funding volume. In 2014, the lead categories share of funding volume was:

  • Business & Entrepreneurship at 41.3% / $6.7bn
  • Social Causes 18.9% / $3.06bn
  • Films & Performing Arts 12.13% / $1.97bn
  • Real Estate 6.25% / $1.01bn
  • Music and Recording Arts 4.54%/ $736m

Further insights in the 2015 Crowdfunding Research Report include:

  • Historical comparison of crowdfunding’s growth 2011 through 2014
  • Breakdown of Regional funding volume by model and model by region
  • Top 11 performing crowdfunding categories
  • Average deal size for each crowdfunding model
  • Crowdfunding outlook trends: 15 major developments
  • CFP leaderboards worldwide, by region and by model
  • Growth in CFP numbers and worldwide distribution
  • Market predictions for 2015 by region and model

Research Methodology
The 2015 – Crowdfunding Industry Report is a research report that provides a unique and in-depth analysis of crowdfunding market size, composition, trends and composition. The Crowdfunding Industry Survey, to which Massolution received 463 high-quality responses, was conducted during late 2014 and early 2015 and resulted in the most comprehensive data collection on the worldwide crowdfunding market to date. Massolution has conducted significant follow-up research via other reliable channels to complete the profiling of the global crowdfunding industry.

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