Archive | Canada RSS feed for this section

British Columbia Ski Resort Raises $10 Million via Equity Crowdfunding Campaign

15 Feb

2,923 crowdfunding investors decided to “Fight the Man and Own a Piece of the Mountain” by investing a minimum of $1,000 each on StartEngine.com 

By Robert Hoskins

Rossland, BC – On August 22, 2016, RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine.com called “Fight the Man. Own The Mountain.” This was the first time a for-profit ski resort explored equity crowdfunding and nobody at RED knew what to expect in Phase I, of the “Test The Waters” campaign. As of last Thursday morning (Feb. 9), RED hit their $10MM Reservation Goal — an historic achievement within the North American ski industry.

RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine

RED Mountain Resort launched a $10 million crowdfunding campaign on StartEngine

“We went into this campaign feeling that these were uncharted waters,” says RED CEO Howard Katkov. “But the response was immediate, passionate, and unequivocal. Our choice to plant the flag for independent skiing and snowboarding during a time of high-profile mergers and acquisitions really resonated.”

Since launch, “Fight the Man. Own The Mountain.” has been featured many times in the mainstream press across North America, and has been covered extensively by ski and snowboard outlets. The videos created for the campaign have so far received over half a million views.

Equity crowdfunding is a new style of investment and RED’s choice to accept a relatively low minimum reservation of $1,000 allowed “everyone from Lifties to Learjet owners” to make a reservation for this unique equity financing campaign. (And they did!) RED’s campaign on StartEngine will continue to take reservations as they prepare their auditing and legal documents to be provided to investors for Phase II, which is scheduled to launch in the Fall of 2017.

“Our goal was to hit $10 million in reservations by April, but we managed to hit that number months in advance. We now sincerely hope that a large percentage of the RED fans that pledged their support will convert their reservations to a real investment when the Phase II launches this fall,” says Katkov.

There are two exciting aspects of “Fight the Man. Own The Mountain.” in investment terms. The first is the “Last In, First Out” feature. What this means is that investors in Phase II — whether they’re in for $1,000, $25,000 or more — would receive their investment back before all previous equity investors. The second is the “rewards” associated with each level of investment, from lift tickets, custom skis or snowboards, season and family passes and access to a purpose-built clubhouse and overnight cabins. These rewards are laid out in the StartEngine platform.

RED Mountain is the oldest ski resort in Western Canada and has been the site of many firsts: First World Cup ski race in Canada; one of the largest terrain expansions in North America in over 40 years… This campaign marks another first — the opportunity through equity crowdfunding to own a slice of world-class ski resort for as little as $1,000.

“The groundswell of support from the snow community, the press, and investors has been nothing short of astonishing,” says Katkov. “The success of the campaign, thus far, has been a nice reminder of just how passionate and free-spirited the ski and snowboard community really is. It’s been an incredible winter so far and I’ve had a number of guests come up to me and say they booked their ski week at RED after hearing about us through the campaign. Some of them invested, some of them didn’t, but all of them sensed that we have something special going on in Rossland and needed to check it out in person. And to us, that means more than anything. We can’t wait for what the future holds.”

RED is the last great, unspoiled resort. Located in Rossland, BC, 1st stop on Canada’s famous Powder Highway, RED delivers 2,877 acres of pristine, unfettered skiing. RED recently added nearly 1,000 acres of intermediate to advanced terrain on Grey Mountain.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins is considered one of the industry’s foremost crowdfunding experts that has amassed a huge social media following, which is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns.

RED Mountain Resort Makes History to Secure Future via Title IV Regulation A+ Equity Crowdfunding

22 Aug

“Fight the Man. Own the Mountain.”

By Robert Hoskins

Rossland, BC – RED Mountain Resort, the oldest ski resort in Western Canada, is dropping into the history books this week. The fierce, independent mountain that is the first stop on British Columbia’s famous Powder Highway is bucking the trend of MegaResort mergers and acquisitions and taking its next capital campaign to the people via equity crowdfunding

RED Mountain Resort Makes History to Secure Future via Equity Crowdfunding Campaign

RED Mountain Resort Makes History to Secure Future via Equity Crowdfunding Campaign

RED’s equity crowdfunding campaign through StartEngine.com goes live August 23rd and will allow hardcore skiers, snowboarders and savvy investors to put their money where their heart is — and come away with actual ownership of a marquee ski resort.

On August 23rd, you can access the campaign page here. 

“RED started as a ski club that was owned by the community,” explains RED CEO Howard Katkov. “You can feel it in the spirit of the place, the camaraderie, the spark. We have done everything in our power these last 12 years to keep that flame alive and this StartEngine.com campaign is simply the latest expression of our intent to keep RED independent and thriving. Our shared community values and the current consolidation of the resort industry make NOW the perfect time to help save this ‘endangered species’. We’re ‘ReBooting’ the Red Mountain Ski Club Community Ownership Model from 1947 — only this time the clubhouse will have wireless!”


The sport of skiing truly has changed immeasurably in the last 20 years with luxury shopping malls at base areas, covered escalators to the lift line, water parks — with all of this ‘growth’ funded by skiers whether they support it or not. Regular ski families are routinely being priced out by corporate decisions made many time zones away from the mountain communities they affect. Skiing and snowboarding are now on the cusp of becoming pursuits for the elite like polo or Formula 1 and RED Mountain is keen to reverse this corporate tide before it’s too late.

“RED Mountain is an endangered species within the ski resort world,” says Katkov. “We have the snowfall, vertical drop and world-class terrain to go boot-to-boot with the Big Guys, but have consciously maintained our mom ‘n’ pop/weird uncle feel for over 100 years. We’re tired of seeing families priced out of a premier ski vacation by chains. And we think that RED Mountain’s preservation as a fiercely independent, non-corporate entity is beyond worthwhile.”

Round 1 of the equity crowdfunding campaign, which goes live August 23rd, is deemed “Test the Waters,” and parties can express interest in the investment without handing over any actual money now or later. (The “Test the Waters” phase is similar to a reservation or a hyper-convoluted “Like” Button and is 100% risk-free.) RED is setting the minimum buy-in at $1000, considerably lower than many tech and transportation offerings and startups on StartEngine.com.

When the Test the Waters campaign gains sufficient traction, RED will file an offering statement with the SEC in the United States and prepare a Canadian offering memorandum to launch RED’s offering with real dollars, actual equity, and unique perks are sure to appeal to ski and snowboard enthusiasts especially.

“This is truly a once in a lifetime opportunity,” says Katkov. “It’s never been done this way before, with a For-Profit ski resort soliciting community funding through equity crowdfunding, a kind of ‘third way’… We like to joke around the office that we’re going to be the Green Bay Packers of the ski world. It’s a legitimate opportunity to actually own every asset of this place: The mountain, the chairlifts, the lodge, snow making — you name it.”

RED Mountain Resort is coming off its best fiscal year ever with deep snow and sales up across all major categories. The last three seasons have seen the resort enter the big leagues by opening Grey Mountain and adding ~1,000 acres of skiable terrain in the process, putting it on par with Breckenridge and Jackson Hole, size-wise.

RED also launched Get Lost Adventure Centre to round out its Four Season adventure offerings, and the Legacy Training Centre to underscore RED’s reputation for breeding top notch kick-ass ski racers. This newest equity crowdfunding campaign is aimed at continuing this momentum, keeping this grand adventure real and sustainable for years to come.

All monies raised for this campaign will go toward improving the adventure here at RED such as: additional run development for expanded cat skiing on Mount Kirkup; building a new restaurant, clubhouse, and overnight on mountain cabins at the top of Grey Mountain; chairlift extension for multi-mountain access; spring and summer multi-use top to bottom trail expansion for hiking and mountain biking; and more. Investments will also support the creation of an annual local academic Scholarship fund for higher education.

“See, we aren’t just ‘keeping it real’ for us,” adds Katkov. “We’re keeping it real foreveryone. This is serious. That’s why we call ourselves a Keystone Species. We believe that keeping a place like this thriving betters the sport for everyone in a time where families that love this mountain lifestyle are getting priced out left and right. Skiing and snowboarding should never become elite sports. That’s just wrong.”

# # #

VerteCore Technologies Raises $344,894 for New Mobile Back Pain Relief Medical Device

27 May
Chiropractor Explaining How a VerteCore Lift Can Help Overweight Patients

Chiropractor Explaining How a VerteCore Lift Can Help Overweight Patients with Back Pain Relief

More than 740 backers will receive affordable, convenient, and comfortable back pain relief beginning July 2016

By Robert Hoskins

Dallas, Texas – VerteCore Technologies announced that the company’s Indiegogo “Instant Back Pain Relief” crowdfunding campaign continues to exceed fundraising expectations raising more than 424% of the planned crowdfunding goal of $65,000, which makes it one of the Top 10 most crowdfunded health projects on Indiegogo. To continue this momentum the crowdfunding campaign team has decided to add several more last minute perks/rewards and a Memorial Day Special for Veterans that will allow enthusiastic customers to order the new “VerteCore Lift” before the price goes back up to the MSRP of $599 on June 5, 2016.

VerteCore Technologies Soars 410% Past Indiegogo Crowdfunding Goal

VerteCore Technologies Soars 410% Past Indiegogo Crowdfunding Goal to $266,151

Customers will receive the VerteCore Lift and instant lower back pain relief beginning July 2016: https://www.indiegogo.com/projects/vertecore-lift-receive-instant-back-pain-relief/x/10787427#/

The VerteCore Lift provides instant back pain relief for Bulging or Herniated Discs, Sciatica, Functional Scoliosis, S I Joint Disfunction, Stable Spondylolisthesis or Degenerative Disc Disease. If any of the above applies to you or a loved one, then this product was created to make your life better and give you immediate back pain relief! Please share this story with people that have these conditions.

Unlike many crowdfunding campaigns that are funding entrepreneurs who are trying to raise money to cover startup costs and/or prototype development, VerteCore’s products have been developed, tested and recommended by leading medical professionals. They see this back pain relieving, Class 1, FDA-cleared medical device as the most affordable, convenient and comfortable way to treat back pain with on-the-go spinal decompression, making it unique in the orthopedic and spine treatment industry.

“Obviously, we are extremely pleased to see such a huge demand for our VerteCore Lift and we would like to attribute our outstanding success to all of our discerning Indiegogo contributors. With a special thanks to the proactive support and planning from our crowdfunding campaign marketing partner, Robert Hoskins, Front Page PR’s Director of Crowdfunding as well as John Vaskis, Indiegogo’s Senior Director of Hardware, Technology and Design. They were all instrumental in helping us achieve our campaign’s outstanding success,” said Paul Leake, VerteCore’s Managing Director.

“Due to the heavy demand that the Indiegogo campaign has generated to date, we have decided to extend our crowdfunding campaign through June 4th in order to allow as many customers/channel partners as possible to take advantage of our specials and discounts before the price goes up,” Leake continued. “We have had added some cool new stretch goal incentives/product bundles that will make the VerteCore Lift even more attractive as our fundraising campaign comes to an end.”

“This crowdfunding campaign is a text book example of what can be achieved by utilizing a  two-month crowdfunding prep-work campaign prior to launching a crowdfunding campaign to enhance social media credentials, build a very large crowd of crowdfunding campaign supporters and generate as much positive publicity as possible before the crowdfunding campaign begins,” Hoskins added. “This process also allows companies to build relationships with new customers and engage with them to receive important pre-campaign feedback so that 99% of wrinkles can be ironed out of crowdfunding profiles, pitch videos, perks and calls-to-action prior to the fundraising effort, not during the actual crowdfunding campaign.”

For back pain customers that do not want to miss out on VerteCore’s discounts and specials, please purchase one of the remaining Indiegogo crowdfunding perks and rewards before June 4th:

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Mr. Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Mr. Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

OurCrowd Opens Equity Crowdfunding Office for Canadian Startups in Toronto, Ontario

14 Jul

To provide local venture capital and a portfolio of management consulting services, OurCrowd has hired David Shore to head the Canadian operations and partnered with Influitive’s Advocate Hub for mobilization of its large global investor community for startups

By Robert Hoskins

Toronto, Ontario – OurCrowd announced the launch of its new Canadian equity crowdfunding operations, which will be targeting startups seeking at least a $1 million investment and will be utilizing Canadian-based Influitive, which helps companies build teams of advocates that drive sales and create buzz through often-underutilized channels such as referrals, recommendations, reviews and more.

Israel’s OurCrowd Takes Lead in Equity Crowdfunding

Israel’s OurCrowd Takes Lead in Equity Crowdfunding

The OurCrowd office in Canada office will be headed by David Shore, a well-known Canadian technology venture capital executive with over 20 years of experience.

Influitive, founded by CEO Mark Organ in 2010, helps companies build teams of advocates to drive sales and create buzz through often-underutilized channels such as referrals, recommendations, reviews and more. A pioneer in B2B advocate marketing software, Influitive is already producing segment-leading revenues from more than 200 enterprise customers, including Acquia, Atlassian, DocuSign, HireVue, Hootsuite, HP Software, Marketo, and Oracle. Mark Organ’s prior startup company, Eloqua, was acquired by Oracle in 2013 for $871M.

OurCrowd is investing in Influitive because of its own use of the Influitive AdvocateHub product for mobilization of its large global investor community on behalf of its startups. OurCrowd founder and CEO Jon Medved explained, “There is no better way to source an investment than to be a happy customer. The company and its product impressed OurCrowd, and we asked to be included as a funder. We are delighted to invest in Influitive as our first venture in Canada.”

“We are proud to be the first OurCrowd investment in Canada,” said Influitive CEO Mark Organ. “It is exciting to have an investor who came to us because they used and loved our product. This really is what advocate marketing is all about.”

OurCrowd’s new Canadian Director, David Shore, brings an impressive track record as a venture capitalist and was a top ranked equity analyst at Mackie Research, CIBC, and Desjardins. Shore will be responsible for building the Canadian investor base for OurCrowd as well as sourcing new deals for the platform.

“I am excited to be joining the OurCrowd team as it continues its growth into Canada’s burgeoning tech hub,” said David Shore, Director of Investor Relations, OurCrowd Canada. “The Canadian market presents a significant opportunity for OurCrowd since startup investing is on the rise in Canada and most investors until now have not had access to high quality deals such as those available on OurCrowd. I look forward to bringing additional trailblazers from the Canadian tech ecosystem onto the OurCrowd platform, and to opening up the global technology market to accredited Canadian investors.”

As the Managing Director of Terracap Ventures, David developed the firm’s overall corporate strategy. David also served as Head of the Technology Group for Mackie Research Capital in the Equity Research department covering Software & Media sectors. Additionally, David is consistently ranked as a leading technology analyst (software) in Canada, and sits on the Advisory Board of the Canadian Innovation Exchange.

Following a commitment made by Medved at the Canadian Crowdfunding Summit in March that OurCrowd would open an office in Canada, Hon Brad Duguid, MPP, Ontario’s Minister of Economic Development, Employment and Infrastructure said, “I’m thrilled to see OurCrowd’s landmark entrance into Ontario’s growing technology, health sciences and venture capital markets. OurCrowd is an innovative global equity crowdfunding leader, providing significant entrepreneurial and start-up opportunities to individuals and businesses. I look forward to their continued success and growth into our province, and to Ontario companies showcasing their talent and entrepreneurial skills to attract investment and strengthen our economy.”

OurCrowd is a leading global equity crowdfunding platform for accredited investors to invest in Israeli and global companies. Managed by a team of well-known professionals and led by serial entrepreneur Jon Medved,

OurCrowd vets and selects opportunities, invests its own capital and brings these startups to its accredited membership. OurCrowd investors must meet stringent accreditation criteria and invest a minimum of $10,000 per deal of their choice.

OurCrowd provides post-investment support to its portfolio companies, assigning industry experts as mentors and taking board seats. OurCrowd has raised over $140 million in equity crowdfunding for its 72 portfolio companies including Borro, BillGuard, Consumer Physics (SCiO), BioCatch, Abe’s Market and ReWalk (NASDAQ: RWLK), OurCrowd’s first portfolio company to complete a successful IPO.

# # #

IndieGoGo Crowdfunding Campaign Seeks Starting Goal of $50,000 to Spread Early Literacy Skills to One Million Preschoolers Through Storybooks, eBooks, Smartphone Apps, and Ed-Tech Website

27 May

Teaching Preschoolers Pre-Reading Skills Improves Academic Development, Promotes Lifelong Learning, Increases Family Engagement, and Instills Confidence and Perseverance When Faced With Challenges

By Robert Hoskins

Toronto, Ontario – Ruth Rumack’s Learning Space (RRLS) launched a $50,000 IndieGoGo Crowdfunding campaign that will pre-sell a set of five Alpha-Mania early childhood learning storybooks and other perks that will make teaching pre-reading skills fun for children, parents, teachers and caregivers. The Alpha-Mania storybooks are the result of teaching early literacy programs to thousands of young children over the past 16 years. Click here to watch the video.

Ruth Rumack's Alpha-Mania Crowdfunding Campaign to Promote Early Childhood Literacy

Ruth Rumack’s Alpha-Mania Crowdfunding Campaign to Promote Early Childhood Literacy

All five of the Alpha-Mania books are written and ready to publish. The goal of the crowdfunding campaign will be to pay for large publishing production runs of the Alpha-Mania storybooks, and then digitize the materials and turn them into eBooks and Smartphone apps, and eventually expand the program to an online educational web series and website where caregivers, parents and teachers will be given access to a full library of ed-tech early literacy games and reading resources. The plan is to make ed-tech materials easy to download and use on a wide variety of Smartphones, iPads, tablets and other types of eLearning devices.

Over the years, the Alpha-Mania pre-reading program has given thousands of young children a head start in developing their early literacy skills at RRLS as well as numerous established daycares, preschools, and nurseries throughout Canada. The plan is now to expand the RRLS learning experience and share it with a global audience.

“Using the power of crowdfunding, we would like to not only pre-sell these lifelong learning materials to people and schools that can afford them, but also use a significant portion of the fundraising campaign’s proceeds to ship storybooks to educational centers where they will have the greatest impact,” says Ruth Rumack, RRLS’ Founder and Director of Education. “Regardless of a child’s living environment, many parents are simply not aware of the tremendous benefits that all children receive from learning phonological awareness at an early age.”

“Printing and shipping storybooks to customers is very expensive and time consuming,” adds Evan Brooker, RRLS’s CEO. “But once we raise enough money to digitize our materials and turn our pre-reading games and interactive activities into Smartphone, tablet and laptop apps, we can sell and distribute them worldwide for a fraction of our current costs. Instead of educating thousands, our goal is to raise awareness and teach millions of people the benefits of engaging their children with early literacy skills in order to build a strong foundation for reading and problem solving before they enter kindergarten.”

Crowdfunders who donate to the Alpha-Mania crowdfunding campaign will receive many valuable perks/rewards that will be sold in singles, multi-book packaged deals for small schools and will provide large school districts discounts when materials/training classes are purchased using licensing agreements.

Students, parents, teachers and schools who contribute money to the crowdfunding campaign can choose between unique perks such as attending the launch party, chatting with the author, or naming a character in one of the upcoming stories. Check out the crowdfunding campaign for more details.

Please buy one of the following Alpha-Mania perks to raise awareness for the benefits of teaching preschoolers early childhood learning skills:

Early childhood learning years are critical for preschoolers because research shows that children gain a tremendous advantage in their ability to learn when they are taught to develop, not only academic skills, but also non-cognitive social and emotional skills and behaviors that lead to their long-term success.

There are many non-cognitive skills that are critical for an individual to strive for and succeed in when reaching long-term goals. Researchers have found that habits such as tenacity and perseverance can have just as strong an influence on achievement as intellectual ability.

What attitudes do children have about learning? Do they feel like their abilities in a subject are fixed — “I’m just not good at reading!” or do they recognize they can grow — “I can learn to read, but I need to learn some Alpha-Mania strategies to figure out tricky sounds and words in order to master the fun puzzle of reading.”

“Growth mindset,” for example, is more likely when students believe they can achieve and when they believe that intelligence is malleable rather than fixed. This also helps develop non-cognitive skills such as perseverance, self-regulation, and effective strategies for enhancing student motivation and engagement.

A large portion of the crowdfunding donations will be used to provide Alpha-Mania to underfunded schools and libraries. Donors will receive the satisfaction of knowing that they helped a small child develop pre-reading skills regardless of their current position in society and give them a head start in developing academic skills that will lead to a lifetime of learning as well as arm them with the confidence, tenacity and perseverance they will need when faced with tough lifetime challenges.

# # #

Leading Crowdfunding Research Industry Analyst Firm Forecasts $34.4 Billion Global Industry Growth in 2015

31 Mar

Massolution crowdfunding research reports that crowdfunding portals raised $16.2 billion in 2014, a 167% increase over the $6.1 billion raised in 2013

 By Robert Hoskins

Los Angeles, California – Crowdfunding is accelerating at an unprecedented rate and impacting government policy, informing enterprise innovation, and changing the role of financial institutions around the world. Massolution, the leading research firm in world that specializes in reporting on the growing crowdfunding industry, released its annual 2015CF – Crowdfunding Industry Report

2015 Crowdfunding Industry Report Covering the United States Europe Asia, South America and Africa

2015 Crowdfunding Industry Report Covering the United States, Europe, Asia, South America, Oceania and Africa

After collecting data on 1,250 active crowdfunding platforms (CFPs) worldwide and undertaking significant further research, the results reveal that CFPs raised $16.2 billion in 2014, a 167% increase over the $6.1 billion raised in 2013.

North America still accounts for the largest market but 2014 saw Asia overtake Europe, by a small margin. With exponential growth in Asia, Massolution forecasts this lead will increase significantly in 2015 with the delta between Asia and Europe increasing to over $4 Billion.

The report predicts that Europe’s 20.1% of market share in 2014 will decline slightly in 2015 when Europe will account for 18.8% of the worldwide market.

“In April 2013 we predicted that total crowdfunding volume by the end of 2013 would nearly double from 2012’s $2.7 billion but in fact the market reached $6.1 billion, largely due to faster growth than anticipated in Asia. Acceleration continued in 2014 achieving an impressive $16.2 billion in funding volume and we are forecasting that worldwide crowdfunding volumes will more than double again in 2015, to reach $34.4,” said Carl Esposti, Massolution’s CEO.  “Surprises materializing from this year’s research included GoFundMe topping Kickstarter as the largest donation/reward based CFP and astounding growth in the P2P lending market in Asia, stemming largely from the Chinese market. Further, the top 5 CFPs in North America increased wallet share during the period 2011-14 while in Europe the top 5 lost 30% of their market share, indicating that the markets in North America and Europe are shaping up very differently.”

Growth Rates By Region in 2014
North America retained its market lead in 2014 but Asia topped Europe to become the second largest region by funding volume.

  • North America: crowdfunding volumes grew 145% to $9.46 billion
  • Asia: crowdfunding volumes grew 320% to $3.4 billion
  • Europe: crowdfunding volumes grew 141% to $3.26 billion
  • South America, Oceania and Africa grew 167%, 59% and 101%, respectively

Growth Rates By Models in 2014
The growth in funding volumes continued to be primarily driven by lending-based crowdfunding, but significant annual growth in equity-based crowdfunding and increased adoption of newer hybrid and royalty-based models indicates that the allocation of funding volume across different models will be more highly distributed over the coming years.

  • Lending-based crowdfunding grew 223% to $11.08 billion
  • Equity-based crowdfunding grew 182% to $1.1 billion
  • Hybrid-based crowdfunding grew 290% to $487 million
  • Royalty-based crowdfunding grew 336% to $273 million
  • Donation- and Reward-based crowdfunding grew 45% and 84% respectively

Most Active Categories in 2014
Crowdfunding’s popularity as a way to fund creative, philanthropic, and social endeavors still prevails but crowdfunding’s application for entrepreneurial ventures began to gain significant traction over the last few years. Business and Entrepreneurship had become the lead category by 2012 at 27.4% of total crowdfunding volume and in 2014 had increased in importance, accounting for over 40% of worldwide funding volume. In 2014, the lead categories share of funding volume was:

  • Business & Entrepreneurship at 41.3% / $6.7bn
  • Social Causes 18.9% / $3.06bn
  • Films & Performing Arts 12.13% / $1.97bn
  • Real Estate 6.25% / $1.01bn
  • Music and Recording Arts 4.54%/ $736m

Further insights in the 2015 Crowdfunding Research Report include:

  • Historical comparison of crowdfunding’s growth 2011 through 2014
  • Breakdown of Regional funding volume by model and model by region
  • Top 11 performing crowdfunding categories
  • Average deal size for each crowdfunding model
  • Crowdfunding outlook trends: 15 major developments
  • CFP leaderboards worldwide, by region and by model
  • Growth in CFP numbers and worldwide distribution
  • Market predictions for 2015 by region and model

Research Methodology
The 2015 – Crowdfunding Industry Report is a research report that provides a unique and in-depth analysis of crowdfunding market size, composition, trends and composition. The Crowdfunding Industry Survey, to which Massolution received 463 high-quality responses, was conducted during late 2014 and early 2015 and resulted in the most comprehensive data collection on the worldwide crowdfunding market to date. Massolution has conducted significant follow-up research via other reliable channels to complete the profiling of the global crowdfunding industry.

# # #

BidOkee Adds Auctions, Draws, Referral Competitions and Traditional Gamification Services for Do It Yourself (DIY) Crowdfunding Campaigns

20 Mar

Elements of points, badges, leaderboards (PBLs)  engages and motivates people to achieve goals and enhances acquisition, retention and monetization of backers

 By Robert Hoskins

Vancouver, B.C. – BidOkee has launched a beta version of what will be a do-it-yourself crowdfunding platform based on a cooperative model the company is calling “Crowdfunding for Crowdfunding.”  With BidOkee customers own their own crowdfunding site and their crowdfunders information from the start, and there isn’t a time limit on crowdfunding campaigns.

BidOkee provides backers with reward points to compete with in auctions and contests. If a crowdfunding campaign manager’s contacts can’t afford to donate, they can still earn loyalty points for referring people, which makes it possible to grow a crowdfunding campaign’s social network. 

BidOkee’s CEO, Eyal Lichtmann, contends that a major problem with crowdfunding is that small campaigns are being pushed aside as big corporations look to dominate the industry.  

Dr. Richard Swart, the director of research on crowdfinance at UC Berkeley, recently said that “that there are 10 to 20 Fortune 100 companies participating in Berkeley’s new Crowdfinance program that are thinking about launching a corporate crowdfunding campaign.”

Bidokee DIY Crowdfunding for Crowdfunding Business Model

BidOkee DIY Crowdfunding for Crowdfunding Business Model

Approximately one million crowdfunding campaigns are launched annually. Over $20 billion in crowdfunding transactions will occur this year – a 100% increase over last year – according to Equitynet. Another research report from the World Bank estimates that, by 2025, this number will spike to $300 billion annually, while others estimate as high as $500 billion that will contribute up to $3.2 trillion in economic development activity.

Entrepreneur.com reports how difficult it is for start-ups to get funding despite the proliferation of crowdfunding worldwide. Currently 90% of the world’s online population has access to crowdfunding and $1,400 is raised in donations every minute. Still, only 3% of all start-up funding comes from crowdfunding.

And E-commerce Times reports that Fortune 500 firms are actively experimenting with crowdfunding as a product launch and testing platform, potentially pushing out the small players. UC Berkeley is actually looking into providing courses for corporate executives wanting to launch crowdfunding campaigns. In addition, many charities, NGOs and scientific and health research projects are also looking to crowdfund their projects.

“As a result, traditional crowdfunding platforms, and the industry as a whole, are becoming very crowded,” Lichtmann says. “With more and more competition, including consultants and corporate campaigns, the bar is getting higher for small businesses. The cost and effort to successfully execute large campaigns is becoming prohibitive for many small firms and entrepreneurs. As crowdfunding platforms get bigger, start-ups are getting pushed out.”

“Breaking through the barriers is an uphill battle,” Lichtmann continues, “especially now, as small start-ups are being eclipsed by hundreds or thousands of campaigns launched by deep-pocketed Fortune 500 companies and established organizations. The biggest advertising and marketing firms, scientists and crowdfunding consultants are taking over. The bigger the crowdfunding site, the less a small start-up can compete.”

Dr. Richard Swart, the director of research on crowdfinance at UC Berkeley, indicated there are Fortune 100 companies that are thinking about launching a crowdfunding campaign.

Corporations have enormous resources to launch and build support for their crowdfunding campaigns and that is driving the cost of crowdfunding services higher for the little guy. Companies such as Coca-Cola, Microsoft, Dodge and DC Comics are using crowdfunding for marketing purposes, with the deleterious effect of marginalizing smaller players seeking to raise funds on the same platforms while at the same time driving up marketing, PR, consultancy and production costs within the industry.

“Crowdfunding was intended to enhance the start-up experience and bypass the onerous process of finding traditional investors to launch an idea or product,” says Lichtmann. “It was not intended as a marketing platform for established or already successful companies.”

An example, he says, is the Pebble watch, which already had sufficient cash on hand for their project but wanted the additional exposure Kickstarter offered.

“And now the biggest consumer companies in the world are moving into crowdfunding as a platform to market-test and pay for their product launches,” says Lichtmann. “This is counter to the whole notion of crowdfunding, which was supposed to assist start-ups penetrating the vast expanse of the marketplace.”

Some activist-commentators are calling out the commandeering of crowdfunding by multinational behemoths, though not everyone agrees, and a healthy debate is beginning.

“The survival of crowdfunding requires a true cooperative model that has the best interest of the small player in mind,” he says.

Lichtmann’s company, BidOkee, has launched a beta version of what will be a do-it-yourself crowdfunding platform based on a cooperative model.

“The DIY model we are building allows people the freedom to share, cooperate, assist, collaborate and utilize more human resources through cross-pollination of projects and ideas to yield infinitely more unique possibilities,” he says.

Scott Steinberg, author of The Crowdfunding Bible, featured BidOkee on NewsWatch TV. He declared: “This could change crowdfunding as we know it.”

Combining DIY with a cooperative model may sound contradictory, Lichtmann acknowledges.

“But a do-it-yourself model is about being wholly independent,” he says. “And the cooperative model is about relying on the goodwill and assistance of others. And that is the exact formula BidOkee is looking to propagate.”

BidOkee is establishing a cooperative model through which networks, resources, wisdom, advice, connections and best practices are shared between campaigns.

“If we reach our goals, we hope to share over $100 million annually back with campaigns,” he says. “But that number can grow higher. In addition, we are looking at cross-pollination opportunities that allow one successful start-up crowdfunding campaign to assist another start-up campaign with backers, users and other resources. Also, with the integration of loyalty rewards through a gamified system, campaigns can have access to tens of thousands of additional leads for their campaigns. We want to change 60% failure rates to 80% success rates. That is what we are striving for.”

As Darryl Burma, CEO of Crowdmapped.com says, “BidOkee will definitely disrupt the industry. It is doing something we have not seen before and is a game-changer.”

BidOkee is currently developing the beta platform into a software-as-a-service (SaaS) model, which will give anyone the opportunity to launch their own independent, self-directed crowdfunding campaign with tools and features no other platform offers.

“We are now crowdfunding for crowdfunding and hope people will support our campaign to get this model to market” says Lichtmann. “We think this is the future – a future that realizes crowdfunding’s original potential.”

# # #

Crowdtilt Rolls Out Rewards-Based Crowdfunding Site for Canadians to Fund Causes, Experiences and Pre-Purchases

12 Jul

Crowdtilt streamlines the entire crowdfunding process to make it simple, secure, and worry-free for Canadian Tilters

By Robert Hoskins

Toronto, Ontario – Crowdtilt.com announces that the San Francisco-based company is now providing crowdfunding campaign services to Canadians (Canadiens) to help users fund experiences, purchases, and causes with help from their friends, family, and extended networks via rewards-based and perks-based crowdfunding campaigns.

Crowdtilt Logo

CrowdtiltOpen offers Tilters Rewards-Based Crowdfunding Campaigns in Canada

In the first wave of fundraising campaigns, the local Crowdtilt team has seen Canadians tilt (successfully reach their fundraising goal) campaigns to throw elaborate bachelor and bachelorette parties, buy group-funded birthday gifts, and even help replace the University of Toronto’s broken radio transmitter. Dedicated to making it easy for groups and communities to come together to make amazing things happen, Crowdtilt streamlines the entire process to make it simple, secure, and worry-free.  Using Crowdtilt is easy and campaigns can be set-up in just three simple steps.

“It has always been Crowdtilt’s intent to come to Canada,” explained Tim Ryan, Country Manager at Crowdtilt Canada. “We’re really excited to see what types of experiences and causes Canadians will tilt. In a country like Canada, the opportunities are endless – everything from a cottage weekend with friends to a group outing to a sports event. Not to mention the social and civic applications.”

“Tilters” (as they’re known) start by identifying their campaign and deciding how much they want to raise. Campaign champions get their friends involved, sharing the news of their campaign with their network by tweeting, emailing and posting to Facebook to generate excitement. As funds pour in, those involved get to watch the campaign tilt, at which point everyone’s cards are charged and funds are received via direct deposit. If users raise more than their targeted amount, an even greater purchase or experience can unfold.

“Whether you’re planning an event or looking for the easiest way to split the cost of a purchase or experience, Crowdtilt makes group-funding easier than ever before,” Ryan continued.

To start a Crowdtilt campaign today and discover the best way to pool funds simply and socially, visit Crowdtilt.com.

# # #

Shop for Cool New Gadgets or Perform a Competitive Analysis by Crowdfunding Category at Crowdfundfusion.com

25 Feb

Crowdfundfusion.com, the first site on the Internet that sorts and groups projects from the major crowdfunding sites in one spot

By Robert Hoskins

Cool new site, www.Crowdfundfusion.com, now lets both crowdfunding campaign managers and crowdfunding platforms add their sites to this site’s aggregated crowdfunding shopping and review channels.  Their current database has the largest and most popular crowdfunding sites such as Kickstarter, Indiegogo, Rockethub, Fundrazr and Fundly, which have collectively raised more than $1 Billion for successful, fully funded projects, but they are now asking every crowdfunding site to add their platform and crowdfunding campaigns to their database.

Click here to add your crowdfunding platform or click here to add your active crowdfunding campaign to Crowdfundfusion’s database.

CrowdfundFusion allows hobby investors to shop all the major crowdfunding sites such as Kickstarter, Indiegogo, RocketHuba and many more using a single site.

CrowdfundFusion allows hobby investors to shop all the major crowdfunding sites such as Kickstarter, Indiegogo, RocketHuba and many more using a single site.

As more and more crowdfunding platforms and portals add their crowdfunding campaigns to aggregated database, hobby investors can sort and start shopping for campaigns to support with their hard earned dollars.  One cool feature is to look up any category’s active market statistics.

So far they have more than a billion dollar’s worth of active projects under their shopping umbrella.  The amount does does not include money that was pledged to successful or failed projects that have reached their crowdfunding campaign completion date.  It is the first time in crowdfunding history one site has more than a billion dollars worth of active crowdfunding campaigns that can be perused in a single place.

CrowdFundFusion Combines All Crowdfunding Projects into One Spot

CrowdFundFusion Combines All Crowdfunding Projects into One Spot

Crowdfunding is becoming an Internet juggernaut, with total dollars pledged expected to easily reach over $6 Billion in 2014. With that kind of money changing hands the number of crowdfunding sites has exploded, making it impossible for Internet surfers to keep up with the thousands of projects being displayed on different sites.

Co-founders Jonathan Mushey and Lenny Leblanc from Winnipeg, Canada created Crowdfundfusion.com, where projects from the largest and most popular crowdfunding sites can now add their active crowdfunding campaigns to be updated, sorted and combined into categories, sub categories and types to give visitors simple, intuitive ways to browse and compare projects from the different sites side by side.

They also provide buttons that allow readers to sort on Starting, Trending, Ending, Completed and Wow!

CrowdFundFusion then Sorts All Projects into Similar Categories and Sub-Categories

CrowdFundFusion then Sorts All Projects into Similar Categories and Sub-Categories

“The Crowdfunding industry is reaching a point where a site like ours is necessary to assist people in wading through the thousands of new projects starting every day,” states co-founder Jonathan Mushey. Co-founder Lenny Leblanc goes further to state “Our site is the Google for Crowdfunding projects.”

CrowdFundFusion then Browse Similar Projects to Find the Ones You Like and Want to Purchase

CrowdFundFusion then Browse Similar Projects to Find the Ones You Like and Want to Purchase

Crowdfundfusion intends to expand the list of sites whose projects are collected, stored and displayed with several other additions being currently reviewed. Visitors to the site can have some input into the next sites to be added by submitting a site for review or by voting for ones that have already been submitted. Many tools for project creators are also offered, like the opportunity to get their project featured on the home page, tips for planning and executing a successful project and other resources to help creators deliver a quality product.

# # #

Crowdfunding Press Center Releases First Global 100 Crowdfunding Web Site Index

12 Jun

Global 100 Crowdfunding Index Provides Crowdfunding Investor / Crowdfunder Demographic  Information, Website Traffic Statistics, SEO Keyword Search Analytics, and Upstream/Downstream Histories

By Robert Hoskins

Austin, Texas – Despite the SEC’s attempt to slow the equity crowdfunding industry down, every other segment of the crowdfunding industry is breaking records worldwide as small businesses and entrepreneurs are raising billions of dollars to get their business ideas and creative projects off the ground.  If fact, by the time the SEC finally issues their formal guidelines, it may be too late to get small businesses interested in turning over any equity at all.  Why give up any control of your business, when you can successfully raise $10,000,000 through rewards-based, perks-based or donation-based crowdfunding campaigns? [Click to Tweet]

Click on the web site traffic links below to research potential crowdfunding websites and their ability to reach your crowdfunding PR campaigns desired target audience.

If your site is not listed, feel free to contact us and tell us why your site should be listed.  If you need help putting together a crowdfunding marketing campaign for your crowdfunding website or crowdfunding campaign, feel free to contact us.  We also maintain the world’s largest database of crowdfunding service providers.

Source: April 2014 SimilarWeb Website Statistics

[Click to Tweet]

Global Rank 2014 Top Crowdfunding Sites Web Traffic Rank
1 www.kickstarter.com    964  (-244)
2 www.gofundme.com 1,245  (+4,481)
3 www.angel.co 1,274  (+9,683)
4 www.lendingclub.com 2,561  (+11,280)
5 www.fundingcircle.com 3,597  (+69,986)
6 www.indiegogo.com 3,711  (-1,361)
7 www.quirky.com 4,661  (+10,336)
8 www.youcaring.com 5,022  (+29,979)
9 www.justgiving.com 6,109  (+5,016)
10 www.giveforward.com 6,370  (+22,619)
11 www.uinvest.com.ua 7,393  (-2,037)
12 www.kiva.org 7,715  (+4,039)
13 www.crowdrise.com 8,311  (+35,678)
14 www.razoo.com 8,995  (+40,736)
15 www.donorschoose.org 9,383  (+55,327)
16 www.fundly.com 9,915  (+59,157)
17 www.pledgemusic.com 11,853  (+35,156)
18 www.crowdtilt.com 13,903  (+76,675)
19 www.firstgiving.com 14,757  (+37,294)
20 www.fundrazr.com 19,265  (+36,105)
21 www.magcloud.com 23,576  (+23,576)
22 www.realtymogul.com 25,956  (+25,956)
23 www.ulule.com 26,412  (+26,412)
24 www.rockethub.com 27,902  (+44,588)
25 www.fundable.com 28,615  (+56,490)
26 www.crowdfunder.com 32,601  (+95,725)
27 www.circleup.com 33,099  (+190,056)
28 www.fundanything.com 35,349  (+71,742)
29 www.fundrise.com 36,797  (+36,979)
30 www.seedinvest.com 41,715  (+430,930)
31 www.rockthepost.com 42,885  (+219,756)
32 www.offbeatr.com 43,967  (+43,967)
33 www.wefunder.com 47,489  (+123,062)
34 www.equitynet.com 48,247  (+587,067)
35 www.gogetfunding.com 61,405  (+78,842)
36 www.pozible.com 62,443  (+2,369)
37 www.slated.com 66,677  (+66,677)
38 www.crowdcube.com 67,493  (+18,583)
39 www.assetavenue.com 68,249  (+68,249)
40 www.fundraise.com 75,650  (+122,645)
41 www.opportunity.org 75,718  (+393,422)
42 www.assob.com.au 77,558  (+386,646)
43 www.givezooks.com 80,405  (+299,806)
44 www.pave.com 81,226  (+444,764)
45 www.peerform.com 83,521  (+994,913)
46 www.ourcrowd.com 88,850  (+308,003)
47 www.pubslush.com 95,418  (+95,418)
48 www.dragoninnovation.com 98,127  (+98,127)
49 www.appbackr.com 100,023  (+105,911)
50 www.crowdemand.com 115,618  (+115,618)
51 www.microgiving.com 115,267  (+585,065)
52 www.wazoku.com 115,402  (+115,402)
New www.flashfunders.com 133,637  (new)
53 www.give2gether.com 128,130  (+655,961)
54 www.seedandspark.com 132,384  (+435,961)
55 www.fundedbyme.com 157,351  (+22,468)
56 www.sterlingfunder.com 162,355  (+2,810,783)
57 www.piggybackr.com 167,853  (+423,875)
58 www.pledgie.com 176,929  (+47,337)
New www.zeczec.com 190,148  (+190,148)
59 www.launcht.com 196,394  (+230,943)
60 www.bolstr.com 235,082  (+805,974)
61 www.geldvoorelkaar.nl 239,031  (+238,031)
62 www.ppl.com.pt 285,111  (+285,111)
63 www.icrowd.com 295,421  (+292,145)
64 www.peerbackers.com 312,398  (+253,364)
65 www.banktothefuture.com 312,498  (+548,122)
66 www.invested.in 344,449  (+253,364)
67 www.symbid.com 386,296  (+22,212)
68 www.growvc.com 433,297  (-163,387)
69 www.somolend.com 433,891  (+408,760)
70 www.faithlauncher.com 447,005  (+438,283)
71 www.crowdit.com 480,625  (+194,246)
73 www.crowdvalley.com 527,534 (+116,320)
74 www.givetobenefit.com 532,139  (+233,567)
75 www.pledgecents.com 540,265  (+3,168,277)
76 www.appsfunder.com 570,311  (-105,800)
77 www.artistshare.com 622,060  (+622,060)
78 www.cMEcompete.com 678,296  (+4,130,838)
79 www.foodstart.com 692,712  (+29,824)
80 www.solarmosaic.com 754,410  (-399,359)
81 www.alumnifinder.com 876,496  (-966,058)
82 www.propellr.com 880,890  (-126,480)
83 www.fundafeast.com 992,504  (+992,504)
84 www.funderhut.com 1,106,925  (+775,099)
85 www.massivemov.com 1,119,512  (-295,027)
86 www.jumpstartcity.com 1,127,431  (+399,385)
87 www.sprigster.com 1,113,545  (+3,001,889)
88 www.crowdhelps.com 1,518,364  (+2,519,368)
New www.crowdfundingpays.com 1,612,636  new
89 www.venturehealth.com 1,743,989  (+15,277,419)
90 www.clickstartme.com 1,791,606  (-894,227)
91 www.techmoola.com 2,000,288  (+848,486)
92 www.fundageek.com 2,376,689  (-4,678,913)
93 www.fansnextdoor.com 2,587,922  (+35,789)
94 www.ArtSpire.org 2,614,373  (+2,682,752)
95 www.crowdfundingbank.com 2,735,695  (-343,103)
96 www.ipledg.com 2,841,472  (-1,375,367)
97 www.dreambank.org 4,727,020  (-854,041)
98 www.startacure.com 3,462,978  (+5,050,952)
99 www.crowdequity.com 4,853,323  (+5,513,168)
100 www.getspringboarded.com 8,005,621  (-3,514,142)

Many readers first visit the Crowdfunding Press Center to learn more about the booming crowdfunding industry and try to get a handle on how to select the best crowdfunding  website to launch a fundraising campaign and learn what it takes to plan a successful crowdfunding campaign.

Launching a crowdfunding campaign is nothing more than a fancy way to describe a typical product/service marketing launch. The only real difference between a crowdfunding campaign and an old-fashioned product marketing/PR launch is the time period for collecting money.

In the past, companies have created new products, built company websites and used marketing, advertising, social networks and PR campaigns to raise awareness among the correct target audience to entice new/existing customers to buy their product or service.

eCommerce or the process of collecting money online is nothing new.  Collecting money or pre-selling a product/service, however, is a totally new concept and seems to be working very well.  Marketers love it because they can actually test demand for a product or service prior to investing a lot of time, effort and money to bring a product to market.

If a crowdfunding campaigns fails, entrepreneurs will actually save a lot of money that would have been invested in a new business that probably would have failed in a couple of years.  If the crowdfunding campaign is a successful and you raise several million dollars, you can bet that venture capitalists and angel investors will be very interested in buying equity stock the old fashioned way.

The one question that everyone wants to get answered is what is the best crowdfunding website to utilize when launching a fundraising campaign.  The answer is simple.  Like advertising or generating publicity in any communications medium, the most important question to answer is who is the desired target audience of donors and what kind of demographics/psychographics can be utilized to create effective marketing messages to convince the masses to donate money to your cause, creative project or new business idea.

Once the target audience has been identified it is easy to target media usage patterns to find the right mix of media outlets needed to achieve both reach and frequency to reach the correct target audience with the perfect message for the lowest cost -per-thousand (CPM). This is how marketeers have been conducting marketing campaigns for almost a century.

In today’s world, reach and frequency is tied directly to search engine optimization (SEO) and social networks along with traditional media outlets.

To help marketing/PR executives as well as crowdfunding campaign managers discover this type of information, we have analyzed what we consider to be the top 100 crowdfunding sites worldwide.  We ranked crowdfunding websites by their global website traffic as well as numerous other analytics including traffic stats, search analytics, audience readership, reviews, backlinks and upstream/downstream websites generating traffic.

It will not take long before media reps, media outlets and website auditing companies jump into crowdfunding market to start providing in-depth research reports, crowdfunding website audit statements and other readership studies that detail their website’s ability to reach the desired pool of investors/donors via their crowdfunding platform or website.

# # #

Fill out this form to add your site:

%d bloggers like this: