Facebook Rolls Out Crowdfunding Platform for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

24 May

However, with a crowdfunding platform commission fee of  6.9% + 30 cents per credit card transaction fee Facebook’s Fundraiser Service will be considerably more expensive than competitors such as GoFundMe, Indiegogo and Kickstarter

By Robert Hoskins

Menlo Park, California – Facebook is a place where people come together to connect with their communities and support one another in meaningful ways. Today, we are giving people another way to mobilize around causes they care about by expanding personal fundraisers to everyone over 18 in the US and by adding two new categories – community and sports.

Facebook Rolls Out Crowdfunding Platform and Fundraiser Service for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

Facebook Rolls Out Crowdfunding Platform and Fundraiser Service for Education, Medical, Pets, Crisis Relief, Personal Loss, Sports and Community Needs

Facebook began testing personal fundraisers, a new product that allows people to raise money for a friend, themselves or a sick pet directly on Facebook, in March. Since then, they’ve been inspired by the response to create them and the support felt by those they benefit.

People can create a fundraiser to quickly raise money on Facebook and easily reach their friends in a few taps, without leaving Facebook, and can share fundraisers to help build momentum. People can learn about the person who created the fundraiser and the person benefiting from the fundraiser, as well as see which friends have donated. Now people can raise money for any of the following categories:

  • Education: such as tuition, books or classroom supplies
  • Medical: such as medical procedures, treatments or injuries
  • Pet Medical: such as veterinary procedures, treatments or injuries
  • Crisis Relief: such as public crises or natural disasters
  • Personal Emergency: such as a house fire, theft or car accident
  • Funeral and Loss: such as burial expenses or living costs after losing a loved one
  • Sports: such as equipment, competitions or team fees
  • Community: such as neighborhood services, community improvements or environmental improvements

Nonprofit fundraisers continue to be available for people on Facebook to raise funds and awareness for 501(c)(3) nonprofits.

It’s easy to get started:

  1. On mobile, tap the menu icon and select Fundraisers, or on desktop, go to facebook.com/fundraisers
  2. Choose to raise money for a Friend, Yourself or Someone or Something Not on Facebook
  3. Give your fundraiser a title and compelling story, and start raising money

All fundraisers are reviewed within 24 hours. Personal fundraisers are available on all devices, and have a 6.9% Facebook commission fee + $0.30 fee that goes to payment processing, fundraiser vetting, and security and fraud protection. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.

We’re constantly inspired by the good people on Facebook do, and we’re excited to learn more about how people use this new product so we can continue improving the experience.

Find out more about Facebook fundraisers at facebook.com/fundraisers.

# # #

Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-eight years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Robert Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
On a regular basis, Mr. Hoskins consults with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
Google search “Robert Hoskins Crowdfunding” to see why Mr. Hoskins runs one of the industry’s foremost crowdfunding PR, social media and marketing agencies that has amassed a huge social media following, which is dedicated to supporting donation, rewards and equity crowdfunding campaigns.
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