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Archive | February, 2016

MacroCrowd Offers $5,000 Equity Crowdfunding Real Estate Investment Deals for Building Luxury Homes in Hampton, New York

24 Feb

The Twelve-Month Investment of $4.5 Million is Needed to Complete Construction and is Offering a Targeted Return on Investment of  Twenty-Two Percent

By Robert Hoskins

Hamptons, New York – This MacroCrowd equity crowdfunding project is for the development of two luxury residences, which will sell for between $3 million and $4 million each, on the last vacant lots in the Georgica section of East Hampton Village – a highly desirable address with the all-important “south of the highway” location.

MacroCrowd Real Estate Equity Crowdfunding Platform

MacroCrowd Real Estate Equity Crowdfunding Platform

These exclusive communities at the tip of Long Island never go out of style and remain some of the most desirable and prestigious places to own real estate. Investing in the Hamptons might seem like something reserved for those with extraordinary wealth – and it’s true that in 2015 there were 3 sales of $50 million or more – but new homes of between 4,000 and 5,000 sq. ft. typically sell for less than $5 million. There are many more buyers in that price range than for the estate properties, and really great returns to be made from building them to sell.

MacroCrowd is approaching crowd-funding a little differently than anyone else in the real estate sector,” explains Mark Suleman, MacroCrowd’s Founder. “We have assembled a team of experts with decades of experience across all classes of real estate, in development as well as in investment and management. We are focused on being curators of exceptional investment opportunities, rather than just a marketplace for vanilla real estate transactions. Everything we bring to market will have notable elements of uniqueness. We want our clients to be proud of what they’re investing in while they’re making great returns.”

The developer is Sterling & Vertue, which is the new brand name of a luxury homebuilder with a 25-year track record of successful development in the Hamptons and on the North Shore of Long Island. The homes have been designed by McDonough & Conroy, leading architects in the Hamptons, and feature a master suite on each of the first and second floors for maximum buyer appeal.

The investment is being conducted through a single-purpose limited liability company – Sterling & Vertue Partners (Judson Lane), LLC – which will own the land and improvements until sales of the completed homes are closed.

“I’ve been building luxury homes on Long Island for a long time now,” says Severo Fernandes of Sterling & Vertue, “and buyer demand, particularly in the Hamptons, has always been strong, even when markets elsewhere have been soft. Obviously, there’s a lot less land available for development now than there was when I started my career, which makes the Hamptons even more exclusive. I’ve now seen two generations of buyers getting into the market here. The Hamptons communities just have that sustained pulling power.”

“We had a great year in 2015,” says William Wolf, a senior real estate broker with Douglas Elliman in East Hampton. “All our price points moved upwards, including the entry point for the luxury segment, and the top end of the market was the most buoyant it’s been in a decade. Our buyers are very well informed and they’re telling us that they really believe in the Hamptons as a sound place to invest. There’s a shortage of new homes in the Hamptons, particularly south of the highway, and Douglas Elliman is very positive at the prospects for Sterling & Vertue’s latest development project.”

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Campers, Hikers, Skiers, Kayakers, Spring Breakers and Emergency First Responders Get Cool New Wireless @Beartooth Gadgets that Allow Tactical Communications Where There is No Wi-Fi or Android/iPhone Cell Towers

22 Feb

The New Off Grid  Beartooth Communication  System is Now Offering Crowdfunding Supporters a Special 30-Day Pre-Order 40% Discount via the Beartooth.com Website

By Robert Hoskins

Bozeman, Montana – The new wireless communication system is perfect fit for large groups of people traveling through the wilderness, ski resorts, spring break parties, concerts, etc. that want a way to stay in touch where there is no Wi-Fi or cell phone coverage due to congested networks or natural disasters. The small Beartooth communicator connects via Bluetooth to Android and Apple iPhones for text, voice messaging and GPS location services.

The small Beartooth communicator connects via Bluetooth to Android and Apple iPhones for text, voice messaging and location services

The small Beartooth communicator connects via Bluetooth to Android and Apple iPhones for text, voice messaging and location services

The unit has its own sub-1 GHz antennas that can connect group members with each other or anyone that is a mutual friend in the Beartooth social network.  With Beartooth, users can talk, text, and find friends on a map, all without cell service or Wi-Fi. Beartooth, which is slightly larger than a deck of cards, pulls double-duty as a backup battery for your smartphone.

Beartooth is now accepting 40% discounted pre-orders for their off-grid communication device, ensuring that you will always stay connected to group members and mutual friends around them. For example, anyone from a college or high school campus could use the Beartooth communicator to locate, call or text mutual friends at a ski resort or on a spring break trip.  The same would be true for police, fireman and emergency first responder teams descending on a natural disaster scene. Communication and location would be instantaneous.

Unlike traditional handheld radios that are cumbersome and difficult to use, Beartooth pairs with your smartphone to quickly and simply connect with other Beartooth users in range. No need to worry about confusing channel settings, radio protocols, and button sequences. All of Beartooth’s powerful functionality is available at the touch of a finger in a format easily recognizable to the user. Download the app, pair the device, and go explore.

“Beartooth was born in Bozeman at Bridger Bowl Ski Area. Company cofounder, Kevin Ames, and I were separated with no service,” said Michael Monaghan, Beartooth CEO and cofounder. “After several hours we finally re-connected and promptly started working on a solution. Kevin is a former smokejumper and radio communications operator who spent his career working in environments with no cellular or Wi-Fi service. It was natural to enable the smartphone carried daily to communicate off grid.”

Whether you are skiing fresh powder in the backcountry or dancing at Coachella, you can now reliably stay in contact with your group in ways that were previously unavailable. During the limited 30-day pre-order campaign, Beartooth is available for $249 per pair, 40% off the MSRP of $399.

Beartooth communicator specifications:

  • 2.44in x 4.0in x 0.49in
  • 4.5oz
  • 3,000 mAh Li-ion battery
  • USB Type-C charge port
  • Sub-1GHz license free bands
  • Works with iOS and Android Phones
  • Average range of two miles

Beartooth communicator features:

  • Individual and group push-to-talk voice
  • Individual and group text messaging
  • Automatic or on-demand GPS location sharing
  • Offline maps: High quality 24k topographic and street maps
  • Battery backup: Recharge your smartphone

Beartooth will start shipping to US customers late 2016. Pre-orders can be placed at www.beartooth.com.

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Merit Harbor Group’s Boutique Investment Banking Arm offers Startups Crowdfunding Consulting Assistance

19 Feb

Boutique middle-market investment bank offers crowdfunding assistance to late-stage startups and growing companies

Merit Harbor Group's investment bank works directly with startups via crowdfunding

Merit Harbor Group’s investment bank works directly with startups via crowdfunding

“As we get closer to the full implementation of Title III equity crowdfunding, our team is gearing up to assist companies in raising the capital they need,” says company Director, Nate Nead. Title III equity crowdfunding, which allows small businesses to raise a maximum of a million dollars in any given twelve-month period, is on the firm’s radar as another method available for smaller companies seeking access to capital.

Equity crowdfunding, an alternative financing medium for small business, allows companies seeking capital to source it through individual investors on portals built for the purpose of information and promotion. The company maintains its own proprietary list of both accredited and non-accredited investors who have expressed keen interest in seeing available deals from real estate to software. The company also maintains key relationships with other equity crowdfunding portals where companies can syndicate for broader exposure.

“We are excited about the partnerships we have formed with other portals and we are confident these alliances will provide a great benefit to our crowdfunding clients who are seeking to raise capital,” says Nead. While the company acts as a traditional investment bank, advising middle-market clients on merger and acquisition transactions, the firm’s and its principals and investment bankers see the wisdom in marrying crowdfunding with traditional middle market business finance. “We are confident that crowdfunding and traditional business finance are not mutually exclusive. While it may take some time for the two to play well together, we are hoping to be able to assist when that marriage becomes more real,” he says.

Merit Harbor Group is a middle market investment bank with offices in multiple cities across the United States. The company provides merger, acquisition and capital raising assistance to post-revenue startups and growing companies across nearly every market sector. The company assists promising companies in structured growth before a meaningful exit via merger or acquisition. The company’s licensed investment bankers in Seattle, Portland, Las Vegas, Phoenix and Portland.

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.

The Narative Advantage: Why Women Are More Successful than Men at Crowdfunding Because of the Language They Use to Describe Their Projects

9 Feb

A leading crowdfunding research report from Andreea Gorbatai, UC Berkeley, and Laura Nelson, Northwestern University, details why women are better at crowdfunding because of the language they use in their crowdfunding campaigns

By Robert Hoskins

Austin, Texas – According to a new crowdfunding research report, it is not what you say, but the words you use to say it when communicating the features and benefits of a crowdfunding campaign. If you are researching how to launch a successful Kickstarter or Indieogogo crowdfunding campaign, we highly recommend that you read both “The Narrative Advantage: Gender and the Language of Crowdfunding” and “The Language that Gets People to Give for Successful Kickstarter Campaigns.”  These research reports will greatly enhance your ability to use the most effective and persuasive language possible to reach donors and investors and instill a desire to support your crowdfunding campaign.

Here is an introduction to what the crowdfunding research report covers:

“Economic and social arrangements in markets and organizations have been shown to systematically disadvantage women across a wide range of outcomes ranging from hiring, performance evaluations, rewards, and promotion in the labor market to financial support in the capital market. Research has identified several mechanisms through which this inequality is perpetuated, ranging from homophily, tokenism and structural constraints to negative stereotyping and women’s own beliefs about their skill level and worth in the labor market.

The Narrative Advantage Gender and the Language of Crowdfunding

The Narrative Advantage Gender and the Language of Crowdfunding

In particular, research on financing, small business, and entrepreneurship has shown that women are at a marked disadvantage compared against men with similar skill and experience levels. This difference has been largely attributed to choice homophily among predominantly male funders, and to the type of businesses that women start.

In the venture capital industry, male venture capitalists acts as gatekeepers; this results in less funding and mentorship for female entrepreneurs. In other entrepreneurial ventures, women gravitate towards small business ventures where they are often the sole employee instead of choosing scalable business projects.

In all these contexts, the long term outcomes – financing, and the terms of the financing deals – are the results of many difficult to quantify factors resulting from the interaction between the funder and the entrepreneur. It is thus difficult to isolate the effects that non-verbal behavior, paralinguistic cues, contextual factors, and interactions between the entrepreneur and the funder have on the final decision regarding funding. Some of these factors have been studied experimentally in the laboratory (Brownlow and Zebrowitz 1990; Carney, Cuddy and Yap 2010; Kramer 1977).

The majority of these studies rely on evaluating the effect of these factors on the audience, controlling for language content. But the language we use is intimately connected to how we think, and how others evaluate what we are saying. Moreover, language is connected with socio-demographic characteristics of the speaker or writer, such as gender, age or occupation.

In this study we aim to examine the effect of language on the success of crowdfunding campaigns, and the relationship between linguistic content and gender. Online, text-based campaigns are ideal for examining the effect of language content apart from characteristics of the delivery medium, message sender, and audio-visual information because the message is delivered to the potential donors via an information-poor, asynchronous text interface.

In turning our attention to the language used in crowdfunding campaigns, we examine four different dimensions of language content in campaign descriptions: positive (sentiment) language, vividness, inclusive language, and business language. We then suggest that three of these types of linguistic content (positive sentiment, vividness and inclusive language) are both more likely to be rewarded in crowdfunding campaigns, and more likely to be used by women, while the use of language related to money is more likely to be penalized in the crowdfunding context and more likely to be used by men. We then test and confirm our theory that language mediates the relationship between gender and fundraising outcomes using data from the online crowdfunding site Indiegogo.

Our findings indicate that gender-specific language partially mediates the success of women in fundraising money through crowdfunding. This study identifies an economic institution (crowdfunding) where female-specific linguistic patterns are preferred over male- specific patterns, leading to a reversal in gender inequality with respect to funding.

Additionally, this study contributes to economic sociology research on gender by quantifying the impact of linguistic choices on fundraising outcomes. Lastly, this research contributes to research in computational sociology by employing topic models to refine the product classification of crowdfunding campaigns and quantify crowdfunding campaign text along several content dimensions using the Linguistic Inquiry Word Count dictionary (Tausczik and Pennebaker 2010).”

An outline of the report:

Theory and Hypotheses:

Introduction

Money and Language

1a. Crowdfunding proposal success decreases with the use of money-related language.

1b. Crowdfunding proposal success increase with the use of vivid language.

1c. Crowdfunding proposals success increases with positive emotion.

1d. Crowdfunding proposal success increases with the use of inclusive (relational) language.

Gender and Language

2a. Women use more inclusive language than men do.

2c. Women use more vivid language than men do.

2d. Women use less language related to money than men do.

Language, Gender and Crowdfunding Success

3. Language mediates the relationship between gender and fund-raising success.

 Conclusion

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a seasoned marketing veteran with a proven track record of helping entrepreneurs, startups, small businesses as well as Fortune 500 corporations launch successful marketing communications campaigns to gain market traction for a wide variety of products and services.
Hoskins is one of the crowdfunding industry’s foremost crowdfunding advocates and has amassed a huge social media following that is dedicated to supporting donation-, rewards- and equity-based crowdfunding campaigns. Due to the overwhelming demand from the general public for crowdfunding information, he empowers entrepreneurs with some of the internet’s most affordable ($20) online crowdfunding training classes, which provide insight to startups around the world on a 24 x 7 basis.
Hoskins adamantly believes that the crowdfunding industry will empower everyone in the United States to rediscover the possibility of living the American dream with a little hard work, a great business idea and the dedication to researching, planning and launching a well-thought-out crowdfunding campaign. He consults on a regular basis with crowdfunding campaign managers as well as crowdfunding sites, portals and platforms to deliver successful crowdfunding marketing campaigns.
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