New alliance between Cutting Edge Capital and Mercury360 delivers marketing expertise to small and medium sized businesses looking to raise capital through Direct Public Offerings (DPOs)
San Francisco, CA – Cutting Edge Capital (CEC) and Mercury360 announced a partnership allowing CEC to offer its clients full service marketing support provided by Mercury360. With this partnership, CEC will not only provide all types of assistance for clients to achieve approval for a DPO but also help clients reach the right investors in California, New York, Massachusetts and other states marketing services.
After working with many clients on strategy and compliance for DPOs, CEC recognized a significant challenge that small and mid-sized businesses (SMBs) face: the ability to market and attract investors to their offering. CEC realized that in order for many of their clients to be successful, they would need to be supported by strong marketing acumen to help attract investors and successfully complete their DPOs.
In searching for a marketing partner, CEC solicited and received numerous proposals from marketing agencies nationwide. CEC selected Mercury360 based on the agency’s strong understanding of the fundraising process and experience meeting the needs of SMBs in a wide spectrum of industries.
“Our clients are successfully executing in many different aspects of their business. By providing marketing expertise through Mercury360, we’re lessening the strain that raising capital puts on small businesses, helping to ensure they can meet their objectives,” said Jenny Kassan, CEO of Cutting Edge Capital.
“We are delighted to be partnering with Cutting Edge Capital and its extraordinary list of clients,” said Ren Bloom, CEO of Mercury360. “It’s exciting to be working with so many pioneering firms and helping them achieve their capital raising goals through our marketing services and expertise,” continued Mr. Bloom.
SMBs have limited avenues to raise money to start, run and grow their business. DPOs allow a business or nonprofit to market and advertise its offerings publicly and to anyone, by any means it chooses. This opens up a whole new world to SMBs. CEC, along with its sister law firm, Cutting Edge Counsel Inc., is helping SMBs and nonprofits successfully meet their financing goals by providing assistance with the structuring, compliance and other aspects of a DPO. Crowdfunding in general, and DPOs in specific, open up new avenues for businesses to raise much-needed funds.
Both organizations are taking immediate steps to coordinate their efforts, including reaching out to clients that are launching DPOs, organizing workshops and meeting one on one with companies to present the new capabilities made possible by the partnership.
Cutting Edge Capital (CEC) provides small and mid-sized businesses with the information, tools, and expertise they need to raise capital in a way that fits with their unique business model and long-term goals. The firm has completed more than ten DPOs for clients that raised over $5M, and has another 30+ DPOs in the pipeline.
As experienced business lawyers, entrepreneurs, and finance experts, the CEC team helps businesses solicit non-traditional sources of funding. In addition to being a great way to raise capital, DPOs allow businesses to build public support and recognition at the same time they are raising funds.
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