Created for Musicians by Musicians, @LTPMusic has been pioneering the way people learn to play music utilizing printed music books, videos, CDs & DVDs, eBooks & WebTV shows and soon will be launching a brand new type of digital music teaching platform
Los Angeles, California – For a company that has defied convention by flying under the radar for most of its life, www.LearnToPlayMusic.com (originally called, Koala Music Publications) has a lot of reasons to celebrate on its 35th birthday. The company has just launched a new ecommerce website and wrapped up production on the first season of its acclaimed WebTV series, Music Space. Soon it will be unveiling a new state-of-the-art digital music lesson content platform that will provide the next game-changing evolution of the music learning industry for up and coming musicians.
As rock-n-roll musicians from the same music scene as AC/DC, playing on bills supporting INXS and other iconic Australian rock bands, Gary Turner and Brenton White found their passion in teaching people how to play music. Frustrated at the lack of music training materials for the contemporary guitarist, the duo sensed a huge business opportunity. In 1979 they drew up a business plan on a napkin and soon thereafter founded Koala Music Productions in Adelaide, Australia (click here to read the rest of the story).
“When we first started, if you were a kid who really wanted to learn how to play the guitar, or the piano, or the violin, you had two options; you took lessons with a teacher or you bought a music lesson book from the local music store and taught yourself,” said Gary Turner, LearnToPlayMusic.com’s CEO. “In today’s world, kids are armed with laptops, tablets, and smartphones and now social media and digital content sharing networks are the focal point of their lives and are used 24×7 to keep in touch with friends and family. To tap into this new lifestyle, we realized that once again that we needed to transform our business. In 2009, we started this journey by digitizing over 35-years worth of music lessons, music books and an entire library of analog instructional music videos.”
“We have been tracking the success of subscription-based digital music, eBook and movie downloading services and platforms such as Amazon Prime, Oyster, Netflix, and Spotify. These media companies have been very successful at transforming the way they interact with and sell content and new services to customers,” Turner continued. “We think the music learning industry is going to be very impressed when we unveil our new leading-edge digital music platform, which will make it much easier for aspiring musicians, their parents and music teachers, music schools and music stores to get involved and share the wealth from the booming digital music industry.”
Turner added that, “Soon we will be launching an Indiegogo crowdfunding campaign that will allow musicians and anyone in the music teaching industry to get involved in building our platform. We will be offering some really cool perks to support and fund the project and give everyone that contributes a small piece of the action.”
A full press kit is available at www.learntoplaymusic.com/press-room.
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