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Front Page PR offers Texas Crowdfunding Sites Advertising, PR and Social Media Marketing Campaigns to Attract More Shoppers to Buy Rewards, Perks or Equity Shares

14 Jul

Crowdfunding platforms that provide a portfolio of marketing services to help crowdfunding campaign managers significantly increase their site’s ability to generate successful fundraising campaigns

By Robert Hoskins

Austin, Texas – Does your crowdfunding site need more website traffic? Front Page PR, one of the industry’s premier crowdfunding PR firms, now offers a special package of advertising, content marketing, CRM, email marketing, gamification, PR, and social media marketing programs engineered specifically to help new crowdfunding platforms increase the number of shoppers who visit their websites to shop for perks, rewards or equity shares to purchase.

Front Page PR is one of the leading Crowdfunding PR firms in United States

Front Page PR is one of the leading Crowdfunding PR firms in the United States

In addition, Front Page PR offers crowdfunding training classes and consulting services to educate crowdfunding campaign managers on how to shoot more convincing pitch videos, how to use proven words/phrases to make crowdfunding profiles more persuasive and how to offer more attractive perks/rewards with better calls-to-action to improve conversion rates. The firm’s principles are based on time tested and proven old-school rules on how to plan successful marketing campaigns.

According the Crowdfunding Press Center’s Top 100 Crowdfunding Sites list, poor marketing programs account for significant drops in website traffic falling by 60% at 97th place and 400% at 100th place. Marketing consultants can teach crowdfunding campaign managers how to implement more effective marketing programs to give these underperforming sites a much better chance for success.

“Our firm offers crowdfunding campaign managers a menu of à la carte services, pre-packaged deals and/or post-paid commission options,” said Robert Hoskins, Front Page PR’s Director of Crowdfunding Campaigns. “One of our most popular options is a $2,500 down payment, plus a 5% post-paid commission based on the total funds raised.”

Campaign managers benefit from the post-paid 5% option because it provides them a way to run a decent marketing campaign and gives them a much a better chance for success than running no marketing programs at all. Platforms benefit because running twenty marketing campaigns simultaneously can generate an extra $50,000 per month to market the crowdfunding site, which brings in new clients, shoppers and investors.  It’s a true win-win situation for everyone.

Crowdfunding platforms and crowdfunding campaign managers that need help putting together customized marketing programs should contact Robert Hoskins at (512) 627-6622 or visit www.crowdfundingPRcampaigns.com.

Front Page PR is always seeking advertising, PR, marketing social media freelancers to participate in regional, national and global integrated marketing communications programs. If you’re interested in joining Front Page PR’s team, please follow us on Facebook, Linkedin and Twitter and send us a Direct Message (DM) to @Crowdfunding_PR.

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IgnitionDeck Acquires Crowdfunding Assets Fundify and CrowdPress to Power Star Citizen-Class Fundraising Campaigns on WordPress

14 Jul

The growing software developer has embarked on a strategy to buy up  and integrate the world’s most powerful crowdfunding tools on the WordPress platform in order to build best-of-breed fundraising platforms

 By Robert Hoskins

Apollo Beach, FloridaIgnitionDeck, Inc. announced that it has acquired two of the most popular and powerful tools that offer customers a  no-commission-fee crowdfunding platform. Fundify was purchased from Astoundify and CrowdPress was purchased from BoxyStudio. These assets position IgnitionDeck as a powerful force in the crowdfunding industry and gives the company a dominant position within one of the leading online publishing platforms, WordPress, which accounts for more than 60 million websites worldwide.

IgnitionDeck - The Crowdfunding Industry's Most Popular WordPress Platform Templates

IgnitionDeck – The Crowdfunding Industry’s Most Popular WordPress Platform Templates

IgnitionDeck’s No-Commission-Fee crowdfunding tools let fundraisers host their own donation pages, keep all of the money that they raise, and control their relationship with users. Self-hosted campaigns offer a professional-looking and money-saving alternative to sites like Kickstarter and Indiegogo, which charge commissions on all funds raised, limit fundraising time periods, impose their own branding, and control the communications between fundraisers and donors.

A crowdfunding campaign on Kickstarter campaign that raises $2 million would pay a platform commission fee of 5% or $100,000 for doing nothing more than allowing a client to upload a video, write a crowdfunding profile and add up to 20 perks.  A similar campaign running on Indiegogo that falls $1 short of its goal would pay a 9% commission or $180,000.

For example, Star Citizen, one of the most funded crowdfunding campaigns in history utilized a Kickstarter campaign, running between October 19th and November 19th, 2012. It raised $2,134,374, but had to pay a Kickstarter commission fee of approximately $106,718.

Roberts Space Industries Star Citizen is the Most Funded Crowdfunding Campaign in History

Roberts Space Industries, Chris Robert’s  Star Citizen is the Most Funded Crowdfunding Campaign in History, Dwarfing Kickstarter and Indiegogo

To circumvent paying this fee for their second crowdfunding campaign, Star Citizen’s Chris Roberts turned to IgnitionDeck to help him host his own fundraising campaign using his video game’s website, Roberts Space Industries, versus going with Kickstarter.  Star Citizen used IgnitionDeck for the first $13 million, thus at 5%, saved ~$650,000 by going IgnitionDeck direct.

After that, Star Citizen hired Turbulent to further customize the Star Citizen/Roberts Space Industries site and as of July 13, 2014, the Star Citizen campaign had raised approximately $48,050,064 from 498,029 pledges, which is more than any Kickstarter or Indiegogo campaign.

Customers that have a large community of followers and feel comfortable in setting a goal of $2 million or more on Kickstarter would save a minimum of $100,000 by hosting an IgnitionDeck crowdfunding campaign on their own website. The more money raised, the more IgnitionDeck will save them.

After the experience with such a successful crowdfunding campaign, the IgnitionDeck management team realized that they needed more functionality.  Of all the tools they analyzed, it was clear that buying the functionality that the Fundify and CrowdPress themes provided would be strategic to the future direction of IgnitionDeck’s WordPress crowdfunding platform.

Launched in 2012, Fundify soon became one of the most popular tools for hosting multiple crowdfunding projects simultaneously, enabling people to “be their own Kickstarter.” The CrowdPress design theme provides a customizable front-end to Fundify’s functionality. All of these solutions– IgnitionDeck, Fundify, and CrowdPress– let hosts avoid the typical 4% to 9% commissions levied by commercial crowdfunding sites, have sold thousands of copies, and enjoy active user communities.

According to IgnitionDeck co-founder Nathan Hangen, “The IgnitionDeck and Astoundify teams have had multiple positive interactions. During one recent conversation, we began toying with the idea of bringing Fundify into the IgnitionDeck product suite. Within weeks, both teams knew it was the right thing to do, agreed on the terms, and shook hands.” Says Astoundify co-founder Adam Pickering, “We’re proud of Fundify, and all of the success and good will that it has generated. We are glad to see it become part of the IgnitionDeck family– it’s a perfect match.”

In January 2014, Indiegogo announced Indiegogo Outpost, which replicates IgnitionDeck’s ability to embed a crowdfunding campaign on a host’s website. The Outpost feature was scheduled for release Q1 2014, but it has not yet been delivered as of this writing.

The Fundify theme only costs $60. IgnitionDeck yearly license fees range between $79 and $349. WordPress hosting for a 90-day campaign costs about $20.  All forms of online crowdfunding incur transaction fees from a payment processor such as Amazon, PayPal, Stripe or WePay.

WordPress is a robust publishing system that takes most non-computer literature users a day or so to learn. The other option is to hire  a WordPress consultant who is familiar with off-the-shelf tools like IgnitionDeck and Fundify to create and launch a custom crowdfunding site for you.

In addition to standalone crowdfunding platforms for single campaigns, the IgnitionDeck Enterprise Edition allows anyone to build a full-scale, white-labeled crowdfunding site that can be branded and setup to compete directly with Kickstarter or Indiegogo.

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NXGen Capital Launches Commercial Real Estate Crowdfunding Site for Developers, Promoters and Institutional Investors 

14 Jul

New commercial real estate equity crowdfunding site offers investors a robust pipeline of high-quality, high-yield, pre-vetted investment real estate properties across the western United States

By Robert Hoskins

Fair Oaks, CaliforniaNXGen Capital.com launched a new real estate equity crowdfunding site that provides accredited investors access to pre-vetted commercial investment properties across the western United States. The website debuts with a robust portfolio of available commercial projects, ranging in scope from exclusive hotels, luxury condos and office space to assisted living and memory care facilities. For example, a recent assisted living and memory care facility in Citrus Heights, Calif. has already raised over $1.1 million of its initial $2.1 million equity goal.

NXGen offers investors a robust pipeline of high-quality, high-yield, pre-vetted investment real estate properties on a consistent basis

NXGen offers investors a robust pipeline of high-quality, high-yield, pre-vetted investment real estate properties on a consistent basis

Each project on the site has been thoroughly investigated prior to being offered to the public. This information is openly shared on the website in the form of general property statistics, financial summaries, financial overviews and market summaries—so investors can quickly assess a project’s potential.

Additionally, investors are able to quickly and easily conduct their own due diligence across multiple projects at a time, since all projects fall under themed commercial categories. The entire crowdfunding process can be completed online and easily tracked through the customer login feature.

“In the last year or so, real estate crowdfunding has made earning power available to the public at large,” said Brian Clark, co-founder and managing director of NXGen Capital. “But we see NXGen Capital as the next generation of real estate crowdfunding. We want to bring greater transparency to the real estate crowdfunding platform and put all investors on a level playing field. Potential investors no longer need to be ‘in-the-know’ in order to diversify their portfolio.”

Due to its close relationships with developers and other industry professionals, NXGen plans to offer investors a robust pipeline of high-quality, high yield investment properties on a consistent basis. Clark added, “Investors will always have a wide range of real estate deals to choose from at any given time.”

With so much volatility in the stock market, investors are flocking to invest in tangible assets. Investors far and wide have already been attracted to the returns that NXGen Capital offers through developers, promoters and directors supplying high-quality real estate investment opportunities. While other real estate crowdfunding platforms typically offer 10-18% returns, the lowest annual return currently offered on the NXGen portal is 25% and some projects reach 40% or more.

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Funderbuilt Leads the Growing Crowdfunding Industry by Capping Platform Commission Fees at a Maximum Fee of $250

14 Jul

The portal provides campaign managers with several unique tools including FunderFactor, Funderbuilt Toolbox and a Crowdfunding Campaign To-Do List

By Robert Hoskins

Southfield, Michigan – Funderbuilt officially launched on July 4th to service all types of fundraising needs and models, including donations to charitable causes, reward-based contributions to creative and business endeavors, and equity-based investments in new businesses and products. Providing “simply successful crowdfunding,” Funderbuilt makes it easy for project owners to connect with donors, contributors and investors who will help them fund their dreams.

Funderbuilt offers Donation, Reward, and Equity Platform for All Types of Crowdfunding Campaigns

Funderbuilt offers a Donation, Rewards & Equity Crowdfunding Platform for All Types of Fundraising Campaigns

Funderbuilt is perfectly suited to ALL KINDS of fundraising projects, so there’s no need to choose between multiple platforms. Projects are grouped into 3 categories – Causes, Ideas and Ventures — and just about any project falls into one of these 3 buckets.

While most crowdfunding platforms take a percentage of a project owner’s raised funds with no upper limit, Funderbuilt’s fee is never more than $250, so project owners keep more of the money they raise (Funderbuilt keeps 5% of the funding goal or $250, whichever is less). With lower fees, flexible funding models and easy to manage tools for success, Funderbuilt is designed to help projects succeed and gives project owners the best possible chance of reaching their funding goals.

The portal also provides what’s called a FunderFactor, a quick and easy way to gauge a project’s progress and the efforts of the project owner. Once a project is launched, the portal recommends that users utilize the Funderbuilt Toolbox and To-Do list to continue building support for their project.

“Our goal is to attract the best projects and the best funding sources and put those two groups together – that’s where the magic happens,” said David Moncur, Chief Marketing Officer, Funderbuilt. “Our flat fee pricing model is revolutionary to the industry and we go all out to help project owners be successful with their projects. Our platform has systematized the entire process so it’s easy to upload a project, then learn exactly what you need to do on each day of your crowdfunding campaign to maximize the likelihood of success.”

With the launch of Funderbuilt, Cincinnati, OH-based Fifth Third Bank has announced that it will refer business opportunities to the crowdfunding portal that may not fit the bank’s traditional lending requirements, but have a solid business plan, management, etc.

“The exciting thing about crowdfunding is that it provides much easier access to capital for smaller entrepreneurs, and I believe that it may well revolutionize the formation of new businesses, providing badly needed positive momentum for our economy,” said Mark Morrison, Vice President, Team Lead Commercial Middle Market, Fifth Third Bank. “As a banker, one of the most important factors for lending is cash flow and crowdfunding could help fund the gap until an entrepreneurial business establishes the cash flow necessary to qualify them for a loan. We look forward to working with Funderbuilt as a referral source for start ups and small businesses who don’t meet lending requirements.”

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