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LiveLink Mobile Launches $500k Equity Crowdfunding Campaign on LocalStake to Fund Wireless App to Help Sales Reps Close More Deals with Email Marketing and Social Media Campaigns

11 Jul

LiveLink is seeking to raise an additional round of funding via equity investments to further build out its business network and deliver additional enhanced mobile app features and benefits

By Robert Hoskins

Indianapolis, IN – In 2013, LiveLink raised $1 million from local Indiana angel investors through traditional techniques. As a result, Mike Alley, chairman of Patriot Investments, joined the board along with Bob O’Brien from Cambridge Ventures. The capital allowed LiveLink to acquire another software development firm (Cogent Media Group), make several key hires and to build out a mobile solution that helps sales professionals find more opportunities through email marketing, social media, VAR channel marketing programs and enables sales to create the sales & marketing content they need to close deals.

Click here to download the LiveLink Mobile Free Sales App

In 2014, LiveLink has turned to Localstake to raise an additional $500,000 to further prove its model and to make additional technology enhancements to its mobile solution. Localstake works with many types of companies ranging from breweries to software companies like LiveLink.

“We are $100K toward our $500K goal and expect the remaining amount to come in through the next several weeks,” said Jason Zickler, CEO and founder of LiveLink. “Localstake has the functionality for us to more effectively reach out via our online and offline networks to find investors that were previously very difficult to connect with.”

“We are excited to work with LiveLink on their fundraising goal,” said Ryan Flynn, co-founder of Localstake. “Marketing technology is very strong in Indiana, and we are excited to help in this arena. We feel our platform can help LiveLink connect with a wide range of potential investors and do so while managing the demands of using the new securities exemptions that are now available.”

LiveLink™ enables marketing to use mobile to get sales content and messaging directly into the hands of sales reps. Better yet, it’s free to use forever for up to 10 users. At LiveLink we enhance communication between marketing teams and field sales teams using mobile technology.

Marketing and sales know they have to work together to be successful. Everyone knows it’s a team effort, but in the day-to-day activities, differences in how individuals work slow down interaction and collaboration. We help address this problem by giving marketing the ability to get marketing tools and collateral directly into the hands of sales reps using a mobile app.

Not only do we help give on-the-go employees access to the latest marketing content, but we enable you to make it actionable. Every PDF, video and URL can be sent via email, shared via LinkedIn and shared via Twitter all with a few taps on a mobile phone. Marketing now has a direct communication channel with their on-the-go field sales reps.

A major rule change last September allows companies like LiveLink to publicly solicit and market for private investments. The SEC’s change to Rule 506 allows “accredited” investors with a net worth of more than $1 million, or who earn at least $200,000 a year, to participate in equity crowdfunding sites like Localstake.

Crowdfunding is the fundraising technique of soliciting small amounts from many individuals over the Internet. Localstake is an investment crowdfunding platform based in Indianapolis for start-ups and small businesses to raise funding from investors in their community.

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Finance-Technology Company Receives $2 Million Crowdlending Loan from Denver-Based P2Binvestor

11 Jul

New Peer-to-Business lender pools investment from more than 350 accredited investors to provide receivables-based, no equity loss loans for businesses

By Robert Hoskins

Denver, CO – Representing one of the largest single crowdlending transactions ever, P2Binvestor (P2Bi) announced that the crowdlender provided a $2 million line of credit to a Boulder-based Finance-Technology (Fin-Tech) client.  This credit line adds to P2Bi’s rapid growth and puts the young company on a run rate to achieve a lending portfolio of $25 million by the end of its fiscal year.

New Peer-to-Business lender pools investment from more than 350 accredited investors to provide receivables-based, no equity loss loans for businesses

New Peer-to-Business lender pools investment from more than 350 accredited investors to provide receivables-based, no equity loss loans for businesses

P2Bi is a crowdlending platform that provides working investment capital via three types of asset-based loans to small and midsize businesses:

  1. a receivables-purchase product;
  2. an asset-backed line of credit, and;
  3. a credit line secured by future contractual revenue.

“Our easy online application process, quick funding decisions, competitive rates, and crowdfunding model are what set us apart,” said Krista Morgan, P2Bi’s Co-founder and COO. “But at the end of the day, clients love doing business with us because we are genuinely interested in helping them grow. Securing growth capital shouldn’t be a cumbersome process. We make it easier for borrowers.”

The company and its crowd of accredited investors have the capacity to fund multi-million dollar credit lines, lend to companies in all 50 U.S. states, and work with businesses in various industries including technology, staffing, natural foods, manufacturing, and more.

P2Bi provides access to this pool of working capital for innovative, growing companies. It eliminates many of the barriers associated with traditional financing and the high costs associated with subprime commercial lending. The company uses technology and crowdfunding to lower its effective cost of capital to clients.

Established in 2012, P2Bi officially went to market in January 2014. To date, the company has originated financing to clients in six U.S. states in various industries that include technology, energy, staffing, natural foods, and construction.

P2Bi and its crowd of accredited investors provide businesses with flexible capital that can grow with them; line increases are available as clients need them. The company stands behind its financing by offering a rate guarantee that allows clients to transition, penalty free, to a credit line or term loan with another financial institution if they find a better interest rate.

“P2Binvestor’s funding is a long-term solution that also helps us tremendously in the short term as we aggressively scale our product. It allows us to defer an equity raise, which would have been otherwise unavoidable,” said a company spokesperson for P2Bi’s newest client and recipient of the $2 million credit line. The Boulder company asked not to be named as it prepares for its official public launch.

Both companies are alumni of Finovate, a prominent demo-based conference for innovative startups and established companies in the fields of Banking and  Fin-Tech. Finovate hosts a two-day showcase each spring and fall where leading Fin-Tech companies and startups present their technology business models.

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