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PERES Indiegogo Campaign Gives Moms and Senior Citizens Technology to Sniff Out Possible Food Poisoning by Alerting Users of Spoiled Food

15 Apr

The unique electronic-nose scanner “smells” food to test for freshness. Scan results are instantly reported on a mobile app – helping users provide healthier food for their families and avoid health risks like food poisoning

By Robert Hoskins

London, UK – Are your parents getting older and have lost their sense of smell?  Many senior citizens and customers in third world countries without access to dependable refrigeration can now pre-order a PERES, a first-of-its-kind handheld device and mobile app, which provides information about the freshness and quality of meat, poultry and fish and protects against food poisoning, is now available for pre-order on Indiegogo.

PERES is an innovative electronic 'e-nose' which enables users to determine the quality, freshness of beef, pork, poultry and fish

PERES is an innovative electronic ‘e-nose’ which enables users to determine the quality, freshness of beef, pork, poultry and fish

The world’s first portable ‘e-nose’ and its iOS/Android mobile app enables users to determine the quality, freshness of meat, poultry, and fish and whether it has gone bad and could potentially cause food poisoning. The device also helps to limit unnecessary food waste, by testing the meat which is out of date or close to expiring.

To operate the device, users simply point the PERES at meat and click a button. It works by analysing a sample of the gases for volatile organic compounds and amonia. Within a few seconds, users receive information on their smartphone or tablet about the food’s freshness, whether it’s been left unrefrigerated and whether there may be a risk of food poisoning.

Food-related illness is a global challenge and in the U.S. alone it’s estimated that there are 48 million cases of food-borne illness, resulting in 128,000 hospitalizations and 3,000 deaths, each year (source:CDC).

“The World Health Organization estimates that one out of three people living in industrialized countries may be affected by food-borne illness each year,” said Augustas Alesiunas, CEO of ARS Lab LTD (creators of PERES). “Having suffered through the horrible experience of food poisoning myself, I decided to create a device that would help families quickly and easily check the freshness and quality of food.”

The PERES can also help reduce the costly problem of food waste by determining if food is still fresh and safe to eat. It’s estimated that the average U.S. household of four is losing $275-$455 per year on food that’s needlessly trashed. It’s also estimated that up to 90% of Americans throw food out prematurely (source: NRDC/Harvard Report).

With its Indiegogo crowdfunding campaign, ARS Lab LTD is raising funds to complete product development and to bring PERES to market in late 2014. The Indiegogo goal is set for $50,000; and with early contributions, the campaign is on pace to surpass this goal. The campaign is set to run until May 31, 2014.

“We believe PERES will be an invaluable tool for families to monitor the safety and freshness of their food, and we are extremely grateful for the support and validation the device is receiving from early contributors on Indiegogo,” added Alesiunas.

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