Entrepreneurs, startups, academics and non-profits can use this social media scoring tool/CRM software tools to streamline crowdfunding campaign outreach and improve efforts to collect the first 30% of fundraising
Velocity Kick is cool a new marketing service that every crowdfunding platform should take a look at. To date, the team has assimilated a lot of cool marketing tools and has built a pretty advanced back-end. They are now running their final fundraising campaign on the new Ramen crowdfunding platform to fund the development of its GUI front-end interface. The campaign profile has $75 perks for individual campaign managers as well as $2,000 perks for crowdfunding platforms that will deliver 12-months of service. But you better hurry, their perks are almost all gone!
Velocity Kick is one of the first purpose-built integrated marketing solution for crowdfunding aimed at improving campaign results. With Velocity Kick, duplicated outreach is reduced and contact lists are sorted into groups, making unique, almost personalized message-targeting easy. Velocity Kick’s first generation web app/service aggregates contacts from the address books and social networks of team members working on the same project and quickly merges and organizes them for use in campaigns. Velocity Kick is currently running a $15,000 campaign of its own on the LAUNCH Hackathon winning platform, Ramen.
Now only 15 days in, Velocity Kick has raised $10,837 or 72% of its $15,000 goal, placing it comparatively in the Top 10% of projects successfully raised at Kickstarter, the largest crowdfunding platform in the industry.
Since announcing its own campaign, the company has attracted partners with non-profit organizations, venture capitalists and creatives currently managing campaigns.
“We’re already seeing money stream in from entrepreneurs who have run successful campaigns and their comments are all the same,” said Josh Baylin, the founder of Velocity Kick. “They all wish they had these tools helping them reduce preparation time significantly.”
Upon completion of its own campaign, Velocity Kick’s planning tools and data-driven strategic outreach assistance will be only a few clicks away for campaign managers across the globe and across multiple platforms. Initially, Velocity Kick will be supporting campaign managers with targeted lists and data-driven campaign strategy insights.
“Our platform is going to be focused on improving the planning and campaign life-cycle of potential backers, news media and key influencers,” said Baylin. “Already, we’ve got relationships in place with accelerators, crowdfunding platforms and campaign managers alike.”
Right now Velocity Kick is focused on “rewards” campaigns, or those hosted by platforms like Kickstarter, Indiegogo or others. Ultimately, Velocity Kick believes campaign managers who are passionate about their projects and the vision should be focused on connecting with their core audiences. And so it’s tool set is designed at improving how quickly campaign managers can find and reach that audience.
“Velocity Kick is crowdfunding made simple,” said Andy Abramson, CEO of Comunicano, the Del Mar, CA based value-creation communications agency. “Being able to automate and properly manage the communications efforts more quickly, means funding gets done faster, leaving more time for developers and entrepreneurs to make a great product.”
Velocity Kick will make its money charging users a fee for more advanced list building and reporting tools.
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