Archive | October, 2013

SEC Issues Proposed Guidelines for Title III Unaccredited Equity Crowdfunding

23 Oct

All five SEC commissioners voted unanimouly to approve the proposed rules for equity crowdfunding and is now accepting public comments for the next 90 days

By Robert Hoskins

The Securities and Exchange Commission today voted unanimously to propose rules under the JOBS Act to permit companies to offer and sell securities through crowdfunding. Click here to download the official proposed guidelines: http://www.sec.gov/rules/proposed/2013/33-9470.pdf

SEC Crowdfunding Call for Comments on November 15, 2013

SEC Crowdfunding Call for Comments on November 15, 2013

Crowdfunding describes an evolving method of raising capital that has been used outside of the securities arena to raise funds through the Internet for a variety of projects ranging from innovative product ideas to artistic endeavors like movies or music.  Title III of the JOBS Act created an exemption under the securities laws so that this type of funding method can be easily used to offer and sell securities as well.  The JOBS Act also established the foundation for a regulatory structure for this funding method.

SEC Chair Mary Jo White noted that the intent of the JOBS Act is to make it easier for startups and small businesses to raise capital from a wide range of potential investors and provide additional investment opportunities for investors.

“There is a great deal of excitement in the marketplace about the crowdfunding exemption, and I’m pleased that we’re in a position to seek public comment on a proposal to permit crowdfunding,” said Chair White.  “We want this market to thrive in a safe manner for investors.”

The SEC is seeking public comment on the proposed rules for a 90-day period following their publication in the Federal Register.

Background

Crowdfunding is a term used to describe an evolving method of raising money through the Internet.  For several years, this funding method has been used to generate financial support for such things as artistic endeavors like films and music recordings, typically through small individual contributions from a large number of people.

While crowdfunding can be used to raise funds for many things, it generally has not been used as a means to offer and sell securities.  That is because offering a share of the financial returns or profits from business activities could trigger the application of the federal securities laws, and an offer or sale of securities must be registered with the SEC unless an exemption is available.

Congress created an exemption to permit securities-based crowdfunding when it passed the JOBS Act last year.  Among other things, the JOBS Act was intended to help alleviate the funding gap and accompanying regulatory concerns faced by startups and small businesses in connection with raising capital in relatively low dollar amounts.

Title III of the JOBS Act established the foundation for a regulatory structure that would permit these entities to use crowdfunding, and directed the SEC to write rules implementing the exemption.  It also created a new entity – a funding portal – to allow Internet-based platforms or intermediaries to facilitate the offer and sale of securities without having to register with the SEC as brokers.  Together these measures were intended to facilitate capital raising by small businesses while providing significant investor protections.

Proposed Rules

Consistent with the JOBS Act, the proposed rules would among other things permit individuals to invest subject to certain thresholds, limit the amount of money a company can raise, require companies to disclose certain information about their offers, and create a regulatory framework for the intermediaries that would facilitate the crowdfunding transactions.

Under the proposed rules:

  • A company would be able to raise a maximum aggregate amount of $1 million through crowdfunding offerings in a 12-month period.
  • Investors, over the course of a 12-month period, would be permitted to invest up to:
    • $2,000 or 5 percent of their annual income or net worth, whichever is greater, if both their annual income and net worth are less than $100,000.
    • 10 percent of their annual income or net worth, whichever is greater, if either their annual income or net worth is equal to or more than $100,000.  During the 12-month period, these investors would not be able to purchase more than $100,000 of securities through crowdfunding.

Certain companies would not be eligible to use the crowdfunding exemption.  Ineligible companies include non-U.S. companies, companies that already are SEC reporting companies, certain investment companies, companies that are disqualified under the proposed disqualification rules, companies that have failed to comply with the annual reporting requirements in the proposed rules, and companies that have no specific business plan or have indicated their business plan is to engage in a merger or acquisition with an unidentified company or companies.

As mandated by Title III of the JOBS Act, securities purchased in a crowdfunding transaction could not be resold for a period of one year.  Holders of these securities would not count toward the threshold that requires a company to register with the SEC under Section 12(g) of the Exchange Act.

Disclosure by Companies

Consistent with Title III of the JOBS Act, the proposed rules would require companies conducting a crowdfunding offering to file certain information with the SEC, provide it to investors and the relevant intermediary facilitating the crowdfunding offering, and make it available to potential investors.

In its offering documents, among the things the company would be required to disclose:

  • Information about officers and directors as well as owners of 20 percent or more of the company.
  • A description of the company’s business and the use of proceeds from the offering.
  • The price to the public of the securities being offered, the target offering amount, the deadline to reach the target offering amount, and whether the company will accept investments in excess of the target offering amount.
  • Certain related-party transactions.
  • A description of the financial condition of the company.
  • Financial statements of the company that, depending on the amount offered and sold during a 12-month period, would have to be accompanied by a copy of the company’s tax returns or reviewed or audited by an independent public accountant or auditor.

Companies would be required to amend the offering document to reflect material changes and provide updates on the company’s progress toward reaching the target offering amount.

Companies relying on the crowdfunding exemption to offer and sell securities would be required to file an annual report with the SEC and provide it to investors.

Crowdfunding Platforms

One of the key investor protections Title III of the JOBS Act provides for crowdfunding is the requirement that crowdfunding transactions take place through an SEC-registered intermediary, either a broker-dealer or a funding portal.  Under the proposed rules, the offerings would be conducted exclusively online through a platform operated by a registered broker or a funding portal, which is a new type of SEC registrant.

The proposed rules would require these intermediaries to:

  • Provide investors with educational materials.
  • Take measures to reduce the risk of fraud.
  • Make available information about the issuer and the offering.
  • Provide communication channels to permit discussions about offerings on the platform.
  • Facilitate the offer and sale of crowdfunded securities.

The proposed rules would prohibit funding portals from:

  • Offering investment advice or making recommendations.
  • Soliciting purchases, sales or offers to buy securities offered or displayed on its website.
  • Imposing certain restrictions on compensating people for solicitations.
  • Holding, possessing, or handling investor funds or securities.

The proposed rules would provide a safe harbor under which funding portals can engage in certain activities consistent with these restrictions.

What’s Next?

The Commission will seek public comment on the proposed rules for 90 days.  The Commission will then review the comments and determine whether to adopt the proposed rules.

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More news articles on the SEC’s Proposed Rules for Equity Crowdfunding:

Approved: SEC Title III Open Meeting Webcast at 10:00 EST

23 Oct

The SEC will host an Open Meeting on October 23, 2013 to discuss the final guidelines for Title III Crowdfunding, which if passed today will become effective 60 days from now on January 1, 2014

By Robert Hoskins

Open Meeting Agenda
Wednesday, October 23, 2013

Item 1: Crowdfunding Title III
Office: Division of Corporation Finance
Division of Trading And Markets
Staff: Sebastian Gomez Abero, Leila Bham

The Commission will consider whether to propose rules and forms related to the offer and sale of securities through crowdfunding pursuant to Section 4(a)(6) of the Securities Act of 1933, as mandated by Title III of the Jumpstart Our Business Startups Act.

SEC Approves JOBS Act Requirement to Lift General Solicitation Ban

SEC Approves JOBS Act Requirement to Lift General Solicitation Ban

For further information, please contact Sebastian Gomez Abero, (202-551-3500), Division of Corporation Finance or Leila Bham (202-551-5550), Division of Trading and Markets.

http://www.sec.gov/news/openmeetings/2013/102313openmeeting-flash_high.shtml

How to Plan the Right Sized Marketing Budget to Conduct a Successful Crowdfunding Campaign

20 Oct

The #1 Mistake that Crowdfunding Campaigns Make Is Not Spending Enough Money on Marketing to Reach a Sufficient Universe of Potential Donors/Investors to Complete a Successful Fundraising Campaign

By Robert Hoskins

For Fortune 500 companies in the United States, launching a successful product or service involves many months of research, product development, focus groups, and beta testing before introducing a product or service into a competitive marketplace.

In addition, successful campaigns hire professional advertising, marketing, PR and social media firms that know how to target and reach a very specific target audience with carefully engineered marketing messages designed to elicit a predetermined response rate such as making a donation or investing in a small company’s equity stock.

Front Page PR is the #1 Crowdfunding PR firm in America

Front Page PR is the #1 Crowdfunding PR firm in America

Success is very rarely achieved by building a single-page crowdfunding profile  with limited company or product information and hoping that there is enough website traffic on sites such as Kickstarter and indiegogo to find sufficient donors to push a crowdfunding  campaign reach its financial goal.

This is reason that Kickstarter campaigns have a 65% failure rate and more than over 90% of indiegogo campiagns fail to achieve a 100% funding rate.

Many entrepreneurs that launch crowding campaigns are duped into working with crowdfunding consulting companies that charge $100 to do unlimited press releases or think they can be successful by asking crowdfunding PR and marketing companies to work on a contingency-basis.

Other marketing firms offer low-cost crowdfunding training programs that claim to teach novice crowdfunding campaign managers how to plan and execute their own marketing, PR and social media campaigns. The problem with all of these cheap marketing solutions is that they are offered by crowdfunding consultants with little to no real marketing experience and take advantage of entrepreneurs that do not know better. Most copy their workbook marketing materials straight out of college text books that can be bought at any book store for $20.

Professional adverting agencies, PR firms and marketing consultants that can deliver real results usually charge $5,000 to $10,000 per month for their services because they know they can deliver the marketing results that crowdfunding campaign managers need to complete a successful fundraising drive.  Anyone that charges less does so for a reason.  They simply do not have the experience to get the job done right.

Experienced marketing firms that can deliver the goods do so because they have a staff of seasoned, highly trained marketing executives with 15 to 20 years of proven, real world experience.  They also have the specialized media planning tools that cost thousands of dollars per year to use, but are essential in planning targeted marketing campaigns.

Anyone can buy a text book on how to fix cars, but without an auto shop full of experienced mechanics and the right set of tools, they will fail miserably when trying to rebuild a motor.  The same is true for people that try to plan marketing campaigns without the right set of media planning tools and professional skills that take years to learn.

In addition to the right tools and highly trained marketing executives, marketing campaigns cost money to implement.  They involve many hours of researching media outlets,  building databases of reporters and bloggers, and hundreds of hours send to pitches to the media and social media networks.  This work load simply can not be executed for free.   An important rule to remember is that it takes money to make money. The same is true when launching a successful crowdfunding campaign.

How much does it cost to conduct crowdfunding marketing, PR and/or social media campaigns? The answer really depends on selecting the target audience that needs to be reached, the number of media outlets that can effectively reach the desired target audience, and the time it takes to evaluate various media outlets and prioritize which ones will be the most effective.  This effort requires a tremendous amount of time and effort.

Media outlets also have a ton of different options that can be utilized to reach various segment that comprise the right target audience.  Most media outlets offer digital/print advertising, email blasts, direct marketing, blogs, newsletters and multitude of other marketing options that all cost money to reach the correct target audience.   They also have a masthead full of reporters that might be enticed into writing a news article for free, but pitching stories to the press also takes a considerable amount of skill, expertise and experience.

The work doesn’t stop there.  Next comes the conversion rate factor.  A typical marketing “call-to-action” can persuade around three-percent (3%) of prospective donors to visit a crowdfunding campaign’s profile.   More critical is the actual number of visitors that read through the crowdfunding profile and are converted to actual donors or investors, usually around one percent (1%).

The final question to be answered is how many people need to be reached with 3% call-to-action and a 1% donation/investment rate to meet a crowdfunding campaign’s financial goal?  And most people do not respond to the first message they are exposed to. It usually takes three or more exposures to cross the “threshold of consciousness” and be enticed into following the desired course of action; in this case making a crowdfunding donation or equity crowdfunding investment.

A simple way to figure out how much money needs to be spent on marketing is for Crowdfunding campaign managers to divide their total fundraising goal by the lowest priced perk being offered in order to determine how many donors they will need to achieve their goal.

For example, a $10,000 goal divided by a $25 perk would require 400 donors to become successful. At a 3% response rate, a campaign would need to reach a total universe of 1,333,330 potential donors to convince at least 40,000 prospects to visit the crowdfunding profile and convert 1% into active donors.  The cost to reach any given target audience really depends on the industry be served and the costs to reach them through paid advertising and PR/media relations campaigns.

The bottom line is that crowdfunding campaign managers need to plan on spending at least $5,000 per month to conduct a successful campaign.  And most of the work needs to be done several months prior to the campaign to build a loyal crowd of followers/donors who will support the campaign once it goes live.

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More Articles on Crowdfunding Marketing Strategies:

Austin Woman’s Fundraising Campaign on Indiegogo for Final Surgery

19 Oct

Please Help Fund Toni’s Final Surgery after Successfully Losing
over 150 lbs during Her Three-Year Weight Loss Journey

By Robert Hoskins

In mid-October 2010, Toni’s primary care doctor, Dr. Ian AlwardSouth Austin Medical Clinic based in Austin, Texas, told her point blank that if she did not quit smoking, drinking and starting eating better she would most likely die or have a heart attack before her next birthday. This was the beginning of a long and grueling weight loss journey that has led to a much better lifestyle and completely changed her life.

Toni on back porch taken approximately one-year after Dr. A said that she needed to lose 100 lbs, quit smoking, quit drinking and start eating healthy.Toni 14 Months into her Weight Loss JourneyGiving Up Cigarettes, Drinking and Junk FoodHer first and hardest step was giving up cigarettes.  After 30+ years of smoking at least a pack a day, she quit cold turkey.  Next, Dr. Alward put her on a strict diet that got rid of junk food and bad eating habits and started following a stringent meal plan that only included fish, veggies, nuts and drinking only water; a drastic change from junk food, fast food and her native food.  (Asking an Italian to give up pasta, pizza and bread was almost as bad as giving up nicotine.)

“I wish more of my patients listened as well as Toni. America has a serious problem with obesity and many individuals lose heart or have difficulty staying motivated to lose weight and improve their health,” said Dr. Ian Alward. “Toni is a great example for others to follow. It takes a strong will to make simple changes to your diet and adopt an active lifestyle.”

Dr. Alward continued, “I am very proud of Toni for her successful weight loss journey.  I would strongly encourage people to support her hard work and dedication to a healthier lifestyle.”

Toni working out at Raw Gym in Lakeway, TexasToni working out at Raw Power Gym in Lakeway, TexasAdopting an Active Lifestyle

Once her daily intake of bad things was corrected, Dr. Alward instructed her to begin a rigorous exercise program.  Not exactly an easy task for a 300+ lb female that is only 5′ 1″ tall.  Walking around the block more than 8 minutes was a huffing and puffing experience that led to panic attacks until she got used to the routine. With the help of family and friends, Toni began walking and kept going until she was ready for the next step.

How to Hire the Right Personal Trainer

Fast forward twenty-four months after a weight loss of 128 lbs, Toni finally had reached a point where she wanted to hire a personal trainer. She did her research, went through three personal trainers and finally ended up working out with a GREAT personal trainer, Paul Clear, at Raw Power Gym based in Lakeway, Texas, just west of Austin.  Her goal was to increase metabolism and build muscle to tone up her body as much as possible.  She started with working out one-time per week and gradually increased to three times a week. As a result she lost another 35 lbs.

“When you are grossly overweight and you are suffering from a serious self-esteem challenge, finding the right personal trainer can make or break your desire to go and work out five times a week,” said Toni Born.  “Replacing a drill sergeant who barks orders with no compassion and doesn’t truly care about his clients’ feelings with a caring personal trainer who is a true motivational guide and has a genuine interest in helping his clients achieve their goals made all the difference in the world for me.”

“After a year’s worth of trying three different personal trainers that cared more about making money than helping clients achieve their personal goals, Paul was the true inspiration that kept me going through my most difficult times and is now a trusted confidant and great personal friend,” continued Toni B.

Paul put Toni on a regiment of exercise that had helped her become acclimated to 30-minutes of cardio vascular exercises first, and then eased her into weights and more advanced, strenuous workouts.

“As a professional personal trainer, I spend many hours each week helping my clients build a better body. And when I met Toni and heard her weight loss story, I knew right away that she was going to be a great person to work with,” said Paul Clear, a personal trainer at Raw Power Gym in South Austin.  “Even though she had lost a tremendous amount of weight, her physical stamina was barely sufficient to get her through a 25-minute mobility workout, but it did not take her long to begin muscling her way through very vigorous workouts.”

“Toni had a very difficult time getting a loan to pay for her first skin removal surgery, but I can tell you first hand it made an incredible difference on how she felt about her body,” Clear added. “I sincerely hope that people in the Austin area will help her raise the money she needs to pay for the last skin removal surgery because she certainly deserves it as a reward for the hard work she has put into her successful weight loss journey.”

Extreme Weight Loss Leads to Excessive Sagging Skin

From the beginning weight of more than 300 lbs, Toni went from a size 24 pants and size 28 top to a size 4 pants and a petite small top. If you are a male, you may not understand how important this is, but every female will know exactly what it means to go down 10 sizes in pants. As you can imagine, Toni was very proud of herself for this significant three-year achievement.

And while all this progress was uplifting and dramatically improved Toni’s ability to get around, participate in normal activities, improve her self-confidence and self-esteem, it also created some depressing feelings, as well.  Even though there was a new, improved body laying underneath and a heart that was beating stronger than ever, the excess amount of sagging skin was completely masking the years of hard work that she had put into her personal journey. As you can see from her pictures, she looked liked a deflated balloon.

Seven months later, there was only one step remaining to complete. Find a plastic surgeon to remove the excess skin and reveal a shinning body that she could be proud of when she looked into the mirror and saw the new and improved Toni.

Hiring the Right Plastic Surgeon

After interviewing many doctors and reviewing their “before” and “after” photo albums, Toni was EXTREMELY impressed with Dr. Steven Holzman’s work, a plastic surgeon at the Plastic Surgery Center of Austin in North Austin that specializes in extreme weight loss skin removal surgery.

“Not all people are familiar with plastic surgery, but in reality we perform many good deeds for our patients that really need help to improve their bodies for reasons other than vanity,” commented Dr. Steven Holzman.  “We help patients just like Toni every single day.  She has made remarkable progress in her life by successfully losing more than a hundred pounds, but was left with a significant amount of loose skin which is very traumatic for patients with this condition.”

“These types of patients are extremely proud of their accomplishments, but are left with self-esteem issues because of the loads of wrinkled skin which is completely hiding all of their hard work,” Holzman stated. “Many people have a fear of surgery but after the process is complete, when I look into their eyes and see their overwhelming satisfaction, the feeling is priceless.”

How to Pay for Expensive Skin Removal Surgery

The final step was trying to figure out a way to pay for the surgery. Toni tried several options to pay for the surgery.  Her credit union, University Federal Credit Union, her credit card company and several other local banks denied her application for an unsecured loan to finance the two separate operations Toni needed, even though she had good credit scores from all three credit bureaus.

Luckily there was a local Good Samaritan in town, Wells Fargo Bank, which was willing to take a chance on Toni based on her credit history and listening to her inspirational story and personal weight loss history.

“In the banking business, we are presented with a lot of unique requests for personal loans, but as I listened to Toni’s story, it really tugged on my heart strings. I checked her credit history and was pleased to see that she had a great credit score on all three credit bureaus,” stated Emily McKenzie, a Wells Fargo loan officer at the Brodie Lane Branch in South Austin. “Toni received the loan based on her credit history and now she has moved all of her business to Wells Fargo because she feels that we are a bank that truly cares about her — and we do.  We are in the relationship business.”

McKenzie added, “Toni came to the bank to make her loan payment and showed me the results of her first surgery.  It made my day that we were able to help make one of her dreams come true. We sincerely hope that she can find enough crowdfunding donors on indiegogo to help her pay for the final surgery. She deserves it!”

First Skin Removal Surgery

Toni has already taken out a $19,000 loan to pay for the first surgery on her own.  The original price for the first skin removal surgery was $19,000, but some minor complications required her to stay in the hospital an extra day, which added an additional $1,000 to her medical bill that was unexpected.

Even though it was expensive, you can see from her pictures, the body improvement after the first surgery was simply amazing!

Crowdfunding Goal

The problem now is that Toni is maxed out on the amount she can borrow. The second surgery to remove the remaining excess skin from her arms and legs will cost around $9,000. In addition, she needs to find a way to pay for the additional $1,000 bill that she was charged for staying an extra night in the hospital. So her total crowdfunding goal is to raise $9,999.

Hoping to harness the compassion of the crowd, Toni is seeking 133 people to donate $75 each to help her complete her personal weight loss saga.  Unlike most crowdfunding campaigns, she doesn’t have much to offer except an eternal debt of gratitude.

If she does not raise the full amount needed for the second surgery, she will apply all donations to her first loan of $19,000, plus the $1,000 for the unexpected extra hospital day.  If she raises more than her goal of $9,999 for the final surgery, she will apply everything she receives to pay off all her skin removal surgery debt.

Please Share this Story on Social Media

Even if you cannot help with money, it would be immensely helpful if you could forward her personal story to your family, friends and business colleagues via your social network circles.  You can send this link: http://igg.me/at/help-toni-raise-donations-for-surgery via e-mail or social media posts to help Toni spread the word.

And please note the personal courage it took to post these photographs of her body before and after the first procedure.  She has some real skin in the game, pun intended, and over $19,000 of her own money paid for the first surgery. Any help would be greatly appreciated.

Notes from Toni’s Supporters:

Amy – Friend in Austin

“Once Toni started losing weight, she began to be more and more inspired, but at the same time it was probably the most depressing part of her journey because she had so much loose skin leftover after the weight lost,” Amy, a close personal friend who took care of Toni after the first skin removal surgery. “It was very hard for her to post pictures of her barely clothed body for everyone to see, but in her mind she is very proud of what she has accomplished and she wants others to see that having the excess skin removed makes an amazing difference in her self-esteem and the entire process worthwhile. If this crowdfunding campaign works, it will be very beneficial to someone who really deserves it!”

Allison – Friend in North Austin

“When I first met Toni and heard her story, we bonded instantly because I had gone through a similar weight loss experience,” said Allison, another co-worker and now personal friend. “I had never heard of crowfunding before she shared this profile with me, but I sure hope that she can find enough people to donate $75 each because she really, really deserves it!  She has put a lot of hard work into losing all of this weight. If you look at her “before” and “after” pictures, it is easy to see why she needed this surgery so bad.”

Allison continued, “And the fact that she went and took out a $19,000 bank loan on her own to pay for the first surgery shows that she has some real skin in the game, pun intended.  Now she just needs a little help from friends, family and good Samaritans to raise the final $9,999 that she is seeking to complete her weight loss transformation.”

Marianna – Friend in South Austin

“Toni is a women I respect not only because she has a beautiful soul but also because she has done what most only say they are going to do every January 1st,” said Marianna, one of Toni’s co-workers and personal friends.  “To lose the weight like she has in the past three years is very motivating in the fact that she inspired me to follow through with my own goals.  She is a motivator and an inspiration to those around her.  If she can raise enough money through this crowdfunding campaign to accomplish this last bit of her weight loss goal…I say thank you in advance.”

Members of the Press

If you are a reporter, please call Robert Hoskins, Front Page PR, at (512) 627-6622.  He has a full electronic press kit, press releases, photos, and numerous fitness research reports that are full of cool facts and figures. He is very responsive and will be glad to setup a quick 10-minute phone interview.

Outer Aisle Gourmet Cooks Up Tasty Gluten-Free, Low-Carbohydrate Veggie Recipes for Athletes, Celiacs, Diabetics, Dieters and Vegetarians

7 Oct

New veggie bread, pizza crust, pasta and rice product lines offer restaurant-quality taste while keeping vegetables disguised from kids young and old so the whole family can enjoy eating a healthy diet of delicious meals

By Robert Hoskins

Outer Aisle Gourmet introduced a new product line of Veggie Pizza Crust, Veggie Pasta, Veggie Rice and Veggie Bread that are made with fresh vegetables and are naturally gluten-free and low in carbs, calories and fat.  The new products offer a delicious menu for athletes, vegetarians, diabetics, dieters, celiacs and health conscious eaters who will enjoy eating one to two servings of vegetables with every meal. Non-vegetarian families can top off any of these tasty vegetable-based products with chicken, beef, pork or shrimp to provide a balanced meal.

Outer Aisle Gourmet Cooks Up Tasty Gluten-Free, Low-Carbohydrate Veggie Recipes for Athletes, Celiacs, Diabetics, Dieters and Vegetarians

Outer Aisle Gourmet Cooks Up Tasty Gluten-Free, Low-Carbohydrate Veggie Recipes for Athletes, Celiacs, Diabetics, Dieters and Vegetarians

“According to a Gluten-Free Shoppers Survey, over 71-percent of consumers reported that it was hard to find gluten-free products that tasted good.  Our family agreed,” said Jeanne David, Outer Aisle Gourmet’s President and Head of Product Development.  “One thing my husband and I know about from growing up in New Orleans is great tasting food.  I thought it would be fun to cook up some improved gluten-free recipes that would taste more like a delicious meal you would enjoy eating in any restaurant in New Orleans.  That’s why our products are selling so well. They actually taste great!”

Due to heavy demand for its tasty products, Outer Aisle Gourmet is currently running a Kickstarter campaign through October 19th to raise $30,000 to expand production and move a step closer to its ultimate goal of building a nationwide distribution channel.  Until they achieve their goal, the only way for consumers outside of the Santa Barbara area to sample Outer Aisle Gourmet’s products is to contribute to their Kickstarter campaign before October 19th.

Outer Aisle Gourmet’s vegetable-based products do not contain any artificial ingredients and have a shelf life of more than three weeks when refrigerated.  The products are perfect for healthy grocery stores and restaurant franchises and big box retail outlets that serve gluten-free products to their customer base. Call (805) 682-1990 or visit the company’s website (www.outeraislegourmet.com) to inquire about placing future distributor, restaurant and retail outlet orders.

After the Kickstarter campaign succeeds, Outer Aisle Gourmet’s veggie products will be rolled out in Santa Barbara, Malibu, Camarillo, Carpenteria, Agoura Hills, Moor Park, Palo Alto, Los Angeles, Fillmoor, Ojai Valley, Oxnard, Santa Ynez, Solvang, Simi Valley, Thousand Oaks and Ventura County, California.

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BBB Bootcamp Offers 50% Discount on Body, Booty, Boxing Workout Indiegogo Gift Cards

2 Oct

Indiegogo Perks that Make Perfect Gifts for Birthdays, Holidays and 2014 New Year’s Resolutions to Start Working Out

By Robert Hoskins

BBB Bootcamp continued its Indiegogo crowdfunding campaign by offering perks of half-price memberships until October 31, 2013, for its body, booty, boxing fitness boot camps held at the Pan Pacific Park in West Los Angeles on Tuesdays/Thursdays at 6:30 am and Saturdays at 8:15 am located at 7600 Beverly Blvd, Los Angeles, CA 90036.

Body Boxing Bootcamp Launches Indiegogo Fitness Crowdfunding Campaign to Finance their State-of-the-Art Boot Camp Workout Center for Clients and Personal Trainers in Los Angeles

Body Boxing Bootcamp Launches Indiegogo Fitness Crowdfunding Campaign to Finance their
State-of-the-Art Boot Camp Workout Center for Clients and Personal Trainers in Los Angeles

For a limited time, clients can sign-up for ten workout sessions worth $200, for only $100, which is a 50% discount off the regular rate. Other crowdfunding perks include cool wrist bands, baseball caps, hoodie sweat shirts, SmartPhone workout apps and personal training business plans that will teach anyone how to get into the body boxing boot camp business.

BBB workouts are very popular gifts to give friends, family and business associates for birthdays, holidays, Christmas presents and 2014 New Year’s Resolutions that want to lose weight, learn self-defense and begin living a more healthy and active lifestyle.

The fundraising campaign’s goal is to raise $375,000 to build an indoor workout facility in West Los Angeles where members will enjoy protection from inclement weather, new changing rooms for people on their way to work and provide a new community center that can be rented out.

Customers that would like to see the new facility open up should donate money by ordering boot camp memberships at: http://www.indiegogo.com/projects/body-boxing-boot-camp-seeks-funding-to-open-a-fitness-center-in-los-angeles/x/1907888

The workout center will offer boxing workout techniques combined with dancing, kickboxing, resistance training (rubber bands/light weight lifting), jumping/quick movement drills, calisthenics (using one’s own body weight), obstacle courses, circuit training and parachute running.

Crowdfunding is a great tool for local community members to pool their money together to help entrepreneurs such as BBB Bootcamp launch new businesses that will create jobs and stimulate the local economy. If successful, BBB will have enough room for 40 new fitness instructors to start a personal training business.

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