SEC legalizes Crowdfunding marketing, PR and social media campaigns to solicit investments from Reg. D accredited investors, which include, in general, people with a net worth (excluding their residence) of $1 million, income of $200,000 a year (or $300,000 with their spouse), officers and directors of the issuer and various institutions that have more than $5 million in assets
By Robert Hoskins, Front Page Public Relations
Front Page PR announced new turnkey Crowdfunding marketing programs for FINRA-registered broker dealers that want to begin planning advertising, marketing, media relations, PR and social media campaigns to reach a target audience of accredited investors that have remained allusive for the past 30 years due to securities laws. On July 10, 2013, the Securities Exchange Commission (SEC) voted to lift rules that strictly prohibited the use of mass marketing strategies to promote investment opportunities to potential investors.
Beginning September 2013, leading broker dealers that want to make a big push into one of the most promising financial opportunities in the last eighty years can now begin working with Front Page PR’s team of marketing experts to start planning targeted marketing campaigns to reach this lucrative new audience of prospective accredited investors.
July 10, 2013 SEC Guidelines passed for Crowdfunding and Title II of the 2012 JOBS Act:
- Eliminating the Prohibition Against General Solicitation & General Advertising in Rule 506 and Rule 144A Offerings
- Amendments to Regulation D, Form D and Rule 156 under the Securities Act
“Aggressive broker dealers are already partnering with popular equity crowdfunding sites such as Circleup.com and MicroVentures.com in order to begin marketing to investment early adopters who are joining popular crowdfunding sites in droves,” said Robert Hoskins, Front Page PR’s Director of Media Relations. “Adding to the crowdfunding marketing opportunity is the pent-up demand that has been building over the past five years as entrepreneurs and small businesses that have been rejected over and over when seeking traditional bank and small business loans.”
“On the flip side of the crowdfunding market opportunity are millions of qualified investors in the U.S who meet the official SEC guidelines to become accredited investors, which can participate in new equity crowdfunding opportunities, but are unaware of their unique credentials,” Hoskins continued. “These potential investors have large sums of money sitting in their bank accounts, savings plans and 401k retirement accounts because they simply cannot find attractive deals that will provide a decent return on their investment.”
On September 2, 2013, broker dealers will be able to put together marketing campaigns to educate new investors on the potential to invest in lucrative crowdfunding investment opportunities as well as the best strategies on how to find and evaluate good deals that have serious potential as well as time proven strategies on how to identify red flags and eliminate deals that do not.
Front Page PR encourages broker dealers and equity crowdfunding platforms to contact the firm to begin planning marketing campaigns prior to September 2, 2013, the date when the race begins to build new relationships with millions of new accredited investors via mass marketing communication strategies.
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Related SEC Crowdfunding Guideline Articles:
- The Crowdfunding Gold Rush
- CrowdCheck Offers Crowdfunding Compliance Management for New Reg. D and Accredited Investor Marketing Programs
- Mary Jo White, SEC Approves JOBS Act Requirement to Lift General Solicitation Ban on Crowdfunding for Accredited Investors
- Crowdfunding Press Center Releases the First Global 100 Crowdfunding Site Index
- Crowdfunding Sites Scoot Around a Regulatory Traffic Jam
- Rich Man’s Crowd Funding
- Jeff Pulver’s Zula Equity Crowdfunding Campaign Pushes Israel’s OurCrowd into the Worldwide Lead of Broker Dealer Crowdfunding Deals
- SEC Lifts Ban on Advertising to Accredited Investors
- SEC: Startups can now advertise they are fundraising; crowdfunding has to wait
- SEC Lifts Ban Against General Solicitation, Allowing Startups To Advertise That They’re Fundraising
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