Jamaica’s First Crowd-Funding Website will Support Micro Businesses
by Philip Bernard, General Manager, JN Small Business Loans Limited
JNSBL has unveiled the country’s first “crowd-funding” website, isupportjamaica.com, to hundreds of Jamaicans living overseas, who attended the 2013 Jamaica Diaspora Conference, held June 16 – 19 at the Montego Bay Convention Centre in St. James, Jamaica.
I Support makes it easy for people around the world to support organisations and small businesses in Jamaica
The project is being implemented and managed through a strategic partnership between the company’s philanthropic arm, the JN Foundation, and JNSBL, says new JNSBL General Manager, Philip Bernard and will assist Jamaicans wanting to start a micro business to raise funds to do so.
Underscoring that JNSBL is a social enterprise which upholds the mutuality concept framing the Jamaica National brand, Mr. Bernard said the website emphasises the company’s “mandate to promote the development of the micro and small business sector, through access to financial services, and by extension, the Jamaican economy.”
“Our Jamaican landscape is lush with bright ideas that only require the necessary seed funding so that they can be explored and realised,” he said, pointing out that many micro entrepreneurs continue to find it difficult to access start-up funds from traditional institutions because of their perceived high risk.
“Therefore, as a social organisation, JNSBL has developed this approach to broaden access for all our micro entrepreneurs, because this is a critical sector of the economy that will indeed play a major role in shaping the future of Jamaica,” he said.
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