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Archive | 6:46 pm

How to Use Crowdfunding to Exceed Your Fundraising Goal in a Week: The Story of One Fund Boston

24 Jun

By Stephanie Kapera, Software Advice

In light of tragedy and disaster, crowdfunding can be a particularly successful fundraising strategy if a multichannel approach is taken. The One Fund Boston was formed in response to the Boston Marathon bombings. In just a matter of days, the organization raised more than $20 million, and stirred quite a media frenzy with their impressive figures.

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Though disasters of any sort are always tragic, nonprofit organizations can raise considerable money for a cause by launching immediate campaigns as a response. In the case of The One Fund Boston, there was immediate support from donors wishing to help those impacted by the bombings.

The One Fund Boston’s use of Teespring and Pinterest drew mass attention quickly, and the subsequent dollars the organization was seeking. Teespring allowed several individuals to create custom t-shirts in honor of the tragedy. From there, clever use of thought leaders and social media tools flourished.

Based on The One Fund Boston’s success, here are five tips your nonprofit organization should keep in mind when trying to launch a response crowdfunding campaign:

  1. Act Quickly: The window to act is very small. It’s crucial to launch a response campaign as soon as possible following a “focusing event.” It’s important to also keep in mind that online donations after disaster drop within just one week. Acting quickly is pertinent for a successful campaign.
  2. Leverage Online Influencers: Leveraging those who already have an established footprint in the social media sphere is also very valuable. In this particular case, several of those involved in The One Fund Boston reached out to Joe Waters, a well-known figure in the nonprofit sector. Waters then gathered support through his Twitter and Pinterest accounts, both of which have significant followings.
  3. Use Multiple Channels: Using Pinterest and Twitter together led to a more widespread outreach in this case. In other cases, it’s important to also use Facebook, other social media sites like LinkedIn, and blogs. Using all the available tools during a response campaign can spread a message like wildfire. k
  4. Create a Hashtag: Hashtags are essentially bookmarks. By creating campaign-specific hashtags, not only does it brand the campaign, it can also lead to special partnerships like the case of #TeamAutism; Samsung and the Dan Marino Foundation established a partnership where Samsung agreed to donate $5 for every “#TeamAustin” tweet. In just three days, more than $100,000 was raised.
  5. Get Visual: Infographics and visual support are proven to stir more interest in a campaign. Most learning occurs visually, so using visual tools along with social media strategy can help improve the success rate of campaigns.

Collectively, these tools can help maximize the success of your crowdfunding campaign.

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As Seen on TV Launches White Label Crowdfunding Platform to Connect Inventors with Consumers

24 Jun

Soon customers can support new crowdfunding  products As Seen on TV in the areas of household, kitchen, outdoor, health &  beauty, fitness, clothing, electronics, toys, novelty, pets, DVDs, and food

By Robert Hoskins

As Seen On TV, Inc. (OTCQB: ASTV) announced that it will partner with white-label crowdfunding software provider Launcht, Inc. for a first of its kind platform that will let inventors connect with consumers who then vote to support products with their pocketbooks. Inventions that are successful through the As Seen on TV crowdfunding platform will be sold through various distribution channels, including the official online destination for As Seen On TV products — AsSeenOnTV.com — which reaches a global audience.

As Seen  on TV Crowdfunding Platform

As Seen on TV Crowdfunding Platform

The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products. Inventors will upload video, images, design specifications, and marketing strategies to convince consumers of their good ideas. Consumers review and comment on inventor ideas, and can become the first to own the best new products through pre-purchases on the As Seen On TV crowdfunding platform.

“We’re giving the public access into the early stages of the invention process that until now has only happened behind closed doors,” said Kevin Harrington, Chairman and Founder of As Seen On TV. “And for inventors, it’s a smarter way to find out if there’s a market for your product – you use crowdfunding pre-sales to gather feedback and determine worthiness.”

“This is a significant opportunity for our company and a terrific way to interact with consumers worldwide,” said Ronald C. Pruett, Jr., President and CEO of As Seen On TV. “We will use the feedback and consumer response to influence the product design and distribution channels we select. Of course, we’ll still search for inventions through our traditional methods, but our crowdfunding platform will allow everyone to participate in future As Seen On TV products.”

“We are honored to partner with As Seen On TV to power their new crowdfunding platform; this is a great use of our white label crowdfunding software,” remarked Freeman White, CEO of Launcht. “Our mission is to democratize access to the market, and it’s time to bring the selection and funding of great ideas out from behind closed doors.”

As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen on TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility.

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fundingGenie.com Launches New Crowdfunding Campaign to Help Forgotten Hurricane Sandy Victims Still in Need of Financial Donations

24 Jun

New Fundraising Campaign to Help Hurricane Sandy Victims Who Are Still Recovering

By Robert Hoskins

FundingGenie started the Help Hurricane Sandy Victims Crowdfunding campaign to encourage everyone to help each other and for the community to recover fast.

Funding Genie

Funding Genie

The massive storm hit the north eastern coast of the United States on October 24, 2012, leaving at least 285 people dead. The cost of the damage is estimated at $68 billion dollars as data released this June recorded.

The shops participating will be providing discounts and special offers. This is to encourage everyone to help and donate for the recovery of businesses in New Jersey (NJ) and New York (NY).

Donors are entitled of these discounts and special rewards. By participating, donating, and buying, the whole city will end up being picked up from the disaster.

Every cent counts. It doesn’t matter how much you give but what matters is how many people will be helping.

Lilly Services plus business affected by the hurricane and the Business Supporting and Relief and Recovery Efforts joined forces to organize this event.

This aims to help businesses to rebuild. Everyone’s support, especially those who were distressed by Hurricane Sandy, is much needed.

The month-long fund raising event could have ended but people are still calling for you to help and participation. You can still show your love and support by donating through FundingGenie here. Any amount helps

This organization is helping communities affected by natural disasters and victims of injustice and violence like the shootings at Newtown, Connecticut. They encourage people to give a hand with the campaigns they launch.

A helping community is sure to recover fast. With the number of people showing love and support, nothing is even close to impossible. Giving can save thousands of lives and more in the years to come.

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