Planning a Crowdfunding Campaign? Use the Kickback Machine to Research Prior Kickstarter Crowdfunding Campaigns First!
Thinking about launching a Crowdfunding campaign? Wouldn’t it be nice to find a tool that allows you to research past KickStarter Crowdfunding campaigns to see which ones were successful and those that failed?
A new Crowdfunding research tool called the Kickback Machine now allows researchers to search by keyword and various business categories to find and research past Crowdfunding campaigns to find out what works in the Crowdfunding business and what does not.
This tool allows both investors and future Crowdfunding campaign managers to analyze a wide variety of Crowdfunding variables such as Crowdfunding profiles, pitch videos, fundraising goal, perks and rewards offered, campaign length, marketing strategies, successful PR campaigns and the publicity they generated.
Before Crowdfunding campaign managers launch their Kickstarter campaign, it’s important to research past projects, so they can understand what works and what doesn’t.
For example, Kickstarter’s website does a good job of helping you find past successes, but it is very difficult to find past projects that failed to meet their funding goal. The KickBack Machine allows fundraising campaign managers to browse past successes and failures to help you better plan your own campaign.
Here are a few of the sorts of things you can find with the KickBack Machine that you can’t easily find at Kickstarter.com:
- Documentary Film projects that tried to raise approximately $25,000
- Design projects that tried to raise approximately $100,000
- Performance Art projects that didn’t meet their funding goals
Want to give it a try? Click on the Crowdfunding categories below to research what have been done in the past.
- All Crowdfunding Categories
- Art Crowdfunding Campaigns
- Comics Crowdfunding Campaigns
- Dance Crowdfunding Campaigns
- Design Crowdfunding Campaigns
- Fashion Crowdfunding Campaigns
- Film & Video Crowdfunding Campaigns
- Food Crowdfunding Campaigns
- Games Crowdfunding Campaigns
- Music Crowdfunding Campaigns
- Photography Crowdfunding Campaigns
- Publishing Crowdfunding Campaigns
- Technology Crowdfunding Campaigns
- Theater Crowdfunding Campaigns
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Rob, this is an awesome, awesome find. Do you know if Kickback provides any insights into why particular projects succeed or fail? That would be A+.
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Hi Rob, you might also want to check out Kickspy.com. You can see all successful and failed (unsuccessful, cancelled, suspended) campaigns in any time period, any sub-category or any other host of other criteria. You can also look at the overall stats for those projects.
For Example:
If you want to launch a Boardgame project for $20,000. You can check the statistics for all boardgames launched between $15K-$25K
http://www.kickspy.com/stats?Settings.ExpandStatus=true&Status=1&Status=2&Categories=30&ProjectCurrency=0&GoalAtLeast=15000&GoalAtMost=25000#summary
From the bottom graph you can see that two thirds of all these boardgame projects are successful.
Great! Now what?
Now we can pick the successful projects and click over to the Funding tab to see how much $ they made.
http://www.kickspy.com/stats?Status=1&Categories=30&Settings.ExpandAmounts=true&ProjectCurrency=0&GoalAtLeast=15000&GoalAtMost=25000#raisedusd
We can see that most successful projects raised roughly what they set out to, but about one third did significantly better, with 3 projects reaching over $400K.
A quick click on the “> 400,000” bar and another click on the “Show Projects” button reveals the actual projects
http://www.kickspy.com/projects/find?Keywords=&Status=1&Categories=30&ProjectCurrency=0&GoalAtLeast=15000&GoalAtMost=25000&PledgedAtLeast=400000&SortBy=0
From there we could Google these projects and see if there are any post mortems on what they did with their Kickstarter projects. You could also research backlinks, Facebook and Twitter to see what sort of media they were able to get.
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