The Crowdfunding Press Center Examines Australian Equity Crowdfunding Platform ASSOB

By Robert Hoskins

To get a sense of what lies in store for the coming equity crowdfunding industry in the United States, we thought we would take a peak inside the very successful crowdfunding platforms that have successfully raised millions of dollars to for businesses in Australia.

ASSOB is Australia’s most successful online  equity crowdfunding platform

The Australian Small Scale Offerings Board (ASSOB) is Australia’s largest and most successful business introduction and matching platform for showcasing investment opportunities in high growth, unlisted Australian companies.

A wide range of businesses, from seed and start-up stage, to award-winning and government granted companies, as well as more established growth and expanding companies, have joined ASSOB seeking access to growth capital and a convenient forum to connect with stakeholders.

ASSOB combines peer-to-peer investment (or ‘social’ investment) with a venture capital approach, enabling entrepreneurs and early-stage organisations to accelerate company development and to efficiently connect with Funders.

The ASSOB promotes capital raising campaigns of up to $5 million through an online equity crowdfunding platform, which offers a complete marketing communications and distribution channel to inform potential investors of capital raising offers. In addition, the ASSOB offers Australia’s only facility for “secondary” sales of unlisted issued securities.

The beauty of this arrangement is that for the first time online equity crowdfunding services help businesses get the visibility they need to be able to target the right investing audience of potential investors.

The ASSOB is, however, more than just a capital raising platform. The portal is a training ground designed to enable great people to launch great ideas with the right support. They offer value-added input through our due diligence, guidance, expertise and other active involvement, as required, to ensure that companies gain momentum and achieve their maximum potential during their time on the ASSOB Platform.

What the crowdfunding platform does not do is give or loan companies business capital.  They do not take an equity share in companies nor do they publicly market investment opportunities outside of our subscription service.   They allow companies to build crowdfunding profiles and raise money, but they do not give financial advice to anyone about companies profiled on their platform.

Here are some of their links to explore:

• SelfWealth raises $1.6 million via ASSOB to launch online investing solution
• Opportunity for entrepreneurs, start-ups & existing businesses
• K-TIG commissions Middle East demonstration facility
• RobotEye stars at VISION 2012 in Stuttgart

Advertisement

View into Crowdcube’s Successful Equity Crowdfunding Platform in the United Kingdom

By Robert Hoskins

Founded in 2010, Crowdcube is the next generation of business investment in the United Kingdom. It is a new way to fund start-ups and business expansion by crowdfunding for equity, giving entrepreneurs a platform to connect with ordinary people and raise venture capital. By attracting lots of investors who invest smaller amounts of money into a person, company, product or idea you can bypass the traditional ways of raising venture finance.

Having founded, and worked for several entrepreneurial businesses Crowdcube’s founders understood how difficult it was to raise money in order to start and grow a small business. The task of securing investment is a notoriously perplexing and sometimes sluggish process that can be a struggle at the best of times. In today’s worldwide economic crisis this climate has become even more challenging.

Thus, Crowdcube now gives entrepreneurs the opportunity to take control of raising funding from their own network of friends, family, customers and strangers.

Stats Behind Crowdcube’s Successful Equity Crowdfunding Platform in the UK